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Matador

by Matador
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Active1+ countriesCloud
Quick facts
VendorMatador
Year launched
StatusActive
LocationCanada
Countries served1+
Languages3
Integrations
Free tier
Free trial
Contact salesYES

About Matador

Matador is a conversational AI platform from Matador designed for the automotive industry. It offers AI Sales Agent, AI Service Agent, and Call AI so dealerships can improve customer engagement and increase sales. Trusted by over 1500 dealerships, Matador has proven its effectiveness, such as helping Subaru of Fullerton achieve an 88% appointment show rate. The platform integrates with existing tools and channels, providing features like booking for NADA 2026 and a realistic Call AI for better conversations. Key capabilities: AI Sales Agent AI Service Agent Call AI Broadcast Connect Engage Video Best for: automotive dealerships that need to drive sales and retain service revenue.

Matador AI is a conversational AI platform developed to automate and enhance communication processes for car dealerships. It’s designed to streamline sales and service operations by automating customer interactions across various messaging channels, including SMS, email, and social media. The platform uses AI to handle lead generation, qualification, appointment booking, and follow-ups, which can significantly reduce the workload of sales and service teams. The software focuses on improving customer engagement, lead conversion, and retention, helping dealerships to increase sales and provide better customer experiences. The user interface of Matador is clean, modern, and intuitive, designed to facilitate easy navigation for both experienced users and newcomers. The dashboard provides a unified view of all customer interactions, making it simple to manage messages across multiple channels from a single interface. The platform organizes communication streams by message type and status, with lead scoring and customer engagement metrics clearly displayed. One of the standout features is its video communication tool, which adds a personal touch to customer interactions, allowing dealerships to engage in video calls or send video messages.

Pros & Cons

What users like
  • +AI-Powered Automation: Matador’s conversational AI automates lead generation, qualification, follow-ups, and appointment bookings, reducing manual workloads for sales and service teams.
  • +Multi-Channel Communication: Supports SMS, email, and social media platforms, allowing dealerships to engage customers on their preferred channels.
  • +User-Friendly Interface: The platform is easy to navigate, with a clean dashboard that offers a unified view of all customer communications and engagement metrics.
  • +Customizable Workflows: The platform allows dealerships to tailor workflows to their specific needs, improving efficiency and personalizing customer interactions.
  • +Video Communication: The video calling and messaging feature helps dealerships add a personal touch to customer interactions, enhancing customer satisfaction and trust.
  • +Lead Scoring and Engagement Tracking: Offers AI-driven lead scoring and engagement analytics, helping dealerships prioritize high-value leads and improve conversion rates.
  • +Seamless Integrations: Integrates with CRM systems, marketing tools, and lead sources, ensuring data consistency and smooth workflows across systems.
What users flag
  • Limited Offline Functionality: Since Matador is a cloud-based platform, it requires an internet connection to function fully, which could be a drawback in regions with unreliable internet access.
  • Pricing Transparency: The lack of publicly available pricing information may make it harder for potential users to assess the value of the platform without requesting a demo or consultation.
  • Complex Setup for Advanced Features: Some users may find the setup of advanced features, like customized automations and workflows, a bit challenging without proper training or support.
  • Learning Curve for New Users: While the interface is user-friendly, new users unfamiliar with AI-driven platforms may need some time to get used to the features and functionalities.

Features

Key features

Conversational AI
Fully automates sales and service conversations for dealerships using AI-powered tools.
Enables effortless interactions with customers across various channels.
Automations
Extensive library of workflows that enhance customer engagement and operational efficiency.
Easily activates automations for meaningful interactions with minimal effort.
TCPA & Compliance
Ensures compliance with industry regulations (TCPA) for SMS and other messaging communications.
SMS Broadcast
Enables dealerships to send SMS messages to thousands of customers instantly with minimal effort.
Video Features
Adds a personal touch to communication through video calls and videos for customer engagement.
Lead Capture & Generation
Engages website visitors with lead drivers that help increase conversion rates and capture more leads.
Dynamic Shared Inboxes
Centralized inbox to manage SMS, email, and other messaging channels in one place, offering instant insights on message status and lead scoring.
CRM Integrations
Seamlessly integrates with leading CRMs such as DealerSocket, VinSolutions, ELead, and more.

Additional features

Conversational AI
Fully automates sales and service conversations for dealerships using AI-powered tools.
Enables effortless interactions with customers across various channels.
Automations
Extensive library of workflows that enhance customer engagement and operational efficiency.
Easily activates automations for meaningful interactions with minimal effort.
TCPA & Compliance
Ensures compliance with industry regulations (TCPA) for SMS and other messaging communications.
SMS Broadcast
Enables dealerships to send SMS messages to thousands of customers instantly with minimal effort.
Video Features
Adds a personal touch to communication through video calls and videos for customer engagement.
Lead Capture & Generation
Engages website visitors with lead drivers that help increase conversion rates and capture more leads.
Dynamic Shared Inboxes
Centralized inbox to manage SMS, email, and other messaging channels in one place, offering instant insights on message status and lead scoring.
CRM Integrations
Seamlessly integrates with leading CRMs such as DealerSocket, VinSolutions, ELead, and more.
Conversational AI
AI-powered sales and service conversations, fully managed by Matador AI for increased engagement.
Automations
Extensive pre-built workflows for automating various dealership tasks and customer interactions.
TCPA Compliance
Built-in compliance tools to ensure all customer communications follow legal regulations.
SMS Broadcast
Allows mass SMS outreach with simple, fast campaign setup.
Lead Generation Tools
Captures leads directly from website interactions with dynamic, engaging lead drivers.
Shared Inboxes
Centralized inbox for all messaging channels (SMS, email, etc.), with message status, lead scoring, and engagement monitoring.
Video Engagement
Incorporates video features for humanized customer interaction through video calls and video messages.
AI Managed Conversations
Leverages AutomotiveGPT to manage conversations with customers, helping to book appointments and facilitate sales more effectively.
Sales Autopilot
Automates sales-related tasks to drive revenue growth and operational efficiency in dealerships.
Service Autopilot
Automates service-related interactions, boosting retention and customer satisfaction.
CRM Integrations
Direct integrations with popular CRMs including DealerSocket, VinSolutions, ELead, Activix, and others.
Lead Scoring & Tracking
Uses AI to score leads and track customer engagement to optimize follow-ups.
Appointment Scheduling & Management
Effortlessly book appointments, helping streamline service and sales processes.
SMS & Email Messaging Automation
Automates both SMS and email communications to keep customers informed and engaged.
Compliance Tools
Built-in TCPA compliance for safe and legal customer messaging.
Customizable Workflows
Tailor workflows and automations to meet your specific business needs.
Performance Analytics
In-depth analytics tools for tracking engagement, lead conversion, and customer behavior to improve outcomes.
Customer Engagement Tools
A variety of tools designed to engage with customers across different channels, ensuring timely responses and high engagement.
Seamless Integrations
Integrates with major lead sources such as AutoTrader, TrueCar, CarGurus, Facebook, and more.
Mobile App Access
Access Matador’s features on the go with the mobile app available for both iOS and Android devices.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

1
Countries served
3
Interface languages
9
Billing currencies

Available in

All Countries.

Interface languages

Auto DealerCustomer EngagementSMS Marketing

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇨🇦CAD🇦🇺AUD🇯🇵JPY🇨🇳CNY🇮🇳INR🇷🇺RUB

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