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Mavrck (Later Influence)

by Later · Since 2014
No reviews yet
ActiveAvailable globallyCloud
Quick facts
VendorLater
Year launched2014
StatusActive
LocationBoston, Massachusetts, USA
Countries servedGlobal
Languages1
Integrations15+
Free tierNO
Free trialYES
Contact salesNO

About Mavrck (Later Influence)

Mavrck (Later Influence) is the "Powerhouse" of influencer marketing.

Mavrck (Later Influence) is the "Powerhouse" of influencer marketing. It is best suited for Fortune 500 companies and large agencies that need to move away from spreadsheets and into a fully automated, data-driven ecosystem. While the cost and complexity are high, the software provides a level of operational efficiency and ROI tracking that justifies the investment for brands that rely heavily on creator-led growth. It is essentially "Salesforce for Influencers."

Pros & Cons

Pros
  • Offers a hybrid model where their internal experts can help run your strategy.
  • Handles everything from the first hello to the final paycheck.
  • Unique ability to repurpose influencer content directly into the retail path-to-purchase.
Cons
  • It is an expensive enterprise tool, making it inaccessible for small businesses or startups.
  • Typically requires long-term contracts rather than month-to-month flexibility.

Features

Key features

Performance Analytics

Real-time tracking of impressions, clicks, sales, and ROI directly tied to specific creators.

UGC Syndication

Ability to automatically push high-performing influencer content to e-commerce product pages and retail sites.

Unified Campaign Management

Centralizes communication and asset collection for multiple campaigns in one dashboard.

Automated Workflow

Tools to automate outreach, brief distribution, and contract signing at scale.

Influencer Discovery

A massive database of 16M+ creators with advanced filters for demographics, interests, and engagement quality.

Additional features

Reporting Builder

Customizable report templates to share campaign wins with stakeholders easily.

Conversion Tracking

Pixel-based tracking to see which influencer drive the most actual revenue.

White-labeled Portals

Branded application pages for creators to apply to join your specific campaigns.

E-commerce Gifting

Seamless Shopify integration to send products to influencers and track the delivery status.

Social Listening

Monitor brand mentions and sentiment across various platforms to find "natural" brand advocates.

Audience Overlap Analysis

Checks if your selected influencers are reaching the same audience to minimize wasted spend.

Brand Safety Scoring

AI-driven analysis of creator content to ensure it aligns with brand values and avoids controversy.

Automated Payments

Integrated system to handle creator payouts, tax forms, and financial tracking.

Content Approval

A visual interface to review, request edits, and approve influencer posts before they go live.

Relationship Management (CRM)

A private database to store creator history, notes, and past performance data.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
1
Interface languages
1
Billing currencies

Interface languages

English

Billing currencies

🇺🇸USD

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