Mediatrack

Mediatrack is a specialized publishing management and advertising booking platform built for magazine and newspaper publishers. The software combines CRM capabilities, advert sales booking, production management, proofing workflows, publishing operations, and invoicing into a single system tailored to the publishing industry. Its workflow automation reduces manual administration by converting client-approved bookings directly into production-ready layouts, helping publishers reduce operational delays and booking errors. The platform is particularly valuable for publishing teams managing advertising sales and print production simultaneously. Mediatrack allows sales teams to access real-time ad space availability through mobile devices, enabling quicker deal closures and more efficient customer interactions. The production module improves collaboration by storing proof approvals, revision history, and customer communication records in a centralized environment. Mediatrack also supports financial workflows through accounting integrations and customer invoicing tools. Its reporting capabilities help management monitor staff performance, contract conversions, publication schedules, and sales activities. Overall, the software provides an industry-focused solution for publishers seeking tighter coordination between sales, production, publishing, and billing operations.