About Membrain
Membrain is a CRM and sales enablement software from Membrain that helps B2B companies execute their strategy and grow their people and results. It combines prospecting, active pipeline, and account growth features so users can effectively manage sales processes. Membrain also includes add-ons, flows, tickets, and a content hub for comprehensive sales management. The platform supports sales teams in over 80 countries, ensuring that the way they sell contributes to their success. Key capabilities: prospecting active pipeline account growth add-ons content hub Best for: B2B companies that need to manage sales processes and improve team performance.
Membrain emerges as a standout platform in the world of CRM by repositioning the traditional customer relationship management system into a strategic sales enablement engine specifically tailored for B2B organizations. Unlike many CRMs that focus solely on data storage and pipeline tracking, Membrain shifts the spotlight to the behaviors and processes that actually drive sales success. By integrating sales strategy, process execution, and coaching into a single cohesive platform, Membrain enables B2B companies to go beyond merely tracking activity—they actively shape it. The platform emphasizes the principle that *how you sell* is just as important as *what you sell*, and it delivers on this philosophy by equipping sales teams with structured playbooks, contextual content, and active guidance throughout the sales cycle. One of Membrain’s most compelling attributes is its comprehensive approach to functionality. The platform offers Sales Engagement Playbooks, which guide sales professionals through structured processes for prospecting and engagement, emphasizing human connection along with disciplined execution. This ensures consistency in sales behaviors across the team while leaving room for personalization.
Pros & Cons
- +Powerful & Customizable Reporting – Provides meaningful metrics for pipeline health.
- +Sales Enablement Focus – Combines process optimization with content management.
- +Highly Adaptable & Flexible – Easily adjusts to required sales activities.
- +Visual Pipeline Management – Offers an intuitive board for quick insights.
- +Automated Reminders & Milestone Tracking – Helps maintain sales momentum.
- +Easy-to-Use CRM & LMS Integration – Combines learning management and sales tools in one platform.
- +Strong Customer Support – Quick resolution of integration bugs and other issues.
- −Cumbersome Reporting Setup – Requires UX improvements for easier configuration.
- −Data Cleaning Challenges – Previous CRM imports can be tricky to process.
- −Occasional Integration Bugs – Some issues arise when connecting with external software.
- −Customer List Imports Could Be Smoother – Requires refinement for seamless onboarding.
Features
Key features
- Sales Engagement Playbooks
- Provides structured workflow guidance and tools to engage prospects in a more human yet disciplined way, moving beyond pure automation.
- Active Pipeline Guidance
- Actively guides sales teams through a structured sales process, making it easy to execute their sales strategy and improve win rates.
- Account Growth Tools
- Helps teams expand relationships with their best customers by providing guidance for understanding, planning, and gaining insights into key accounts.
- Elevate for People Growth
- Focuses on developing sales teams by identifying strengths, areas for improvement, and creating tailored development plans for individual members.
- Contextual Content Hub
- Integrates educational information, sales collateral, and guides directly within the sales process, ensuring content is accessible and utilized in the right context.
- Sales Coaching Tools
- Equips sales leaders with the information, context, and tools needed to effectively coach their teams to higher performance levels.
Additional features
- B2B growth platform
- Specifically designed to help B2B companies achieve consistent growth.
- Prospecting
- Features focused on building a quality sales pipeline.
- Stop killing leads with automation, and connect on a human level
- Emphasizes personalized engagement over excessive automation.
- Active Pipeline
- Tools to manage and improve the flow of active sales opportunities.
- Improve Your Win Rates
- Aims to increase the percentage of deals closed successfully.
- Account Growth
- Features dedicated to expanding relationships with existing customers.
- Grow Your Best Accounts
- Focuses on nurturing and developing key customer relationships.
- Elevate
- Tools designed to support the growth and development of sales personnel.
- Grow Your People
- Emphasizes the importance of developing the sales team.
- CRM
- Core customer relationship management functionalities.
- Mobile App
- Provides access to Membrain features on mobile devices.
- Integrations
- Ability to connect with other business systems.
- Pricing
- Information about Membrain's subscription plans.
- Challenges (Addressed by Membrain)
- Highlights common sales challenges the platform helps overcome (Not Reaching Targets, Inaccurate Forecasts, Slow Ramp-Up Times, Low Win Rates, Stalled Deals).
- Build Quality Pipeline
- Focuses on generating high-potential leads.
- Workflow guidance and tools to engage in a more human way, yet disciplined and structured
- Provides frameworks for effective and personalized engagement.
- Structured sales process
- Guides teams through a defined set of sales stages.
- Easy to use process
- Emphasizes the platform's user-friendliness.
- Expand relationships
- Tools to deepen connections with customers.
- Better understand customers
- Features to gain insights into client needs.
- Execute plans
- Functionality to implement account growth strategies.
- Gain the insights needed to super power your efforts
- Provides data to enhance account growth initiatives.
- Identify strengths (of sales people)
- Helps recognize individual team member talents.
- Uncover areas for improvement (of sales people)
- Highlights areas where team members can develop.
- Create tailored development plans that resonate with each individual team member
- Enables personalized growth strategies.
- Enable Your Team to Drive Successful Behaviors
- Focuses on fostering winning sales practices.
- Placing content in context
- Integrates resources directly within the sales workflow.
- Enabling skills development and alignment
- Supports the improvement of sales skills and team cohesion.
- Integrate educational information, sales collateral, and guides in the right context - your sales process
- Delivers relevant resources at the appropriate time.
- Effectively Coach Your Sales Team
- Provides tools for sales leaders to mentor their teams.
- Providing the information, context, and tools needed to coach sales teams to higher performance
- Equips leaders for effective coaching.
- Continually Optimize Your Sales Strategy
- Helps refine sales approaches for better results.
- Build predictable sales performance and a sustainable competitive advantage
- Aims for consistent and long-term sales success.
- Membrain Analytics
- Provides data and insights to inform sales strategy optimization.
- Dashboards
- Visual displays of key sales metrics.
- Analysis
- Tools for examining sales data and trends.
- Behavior tracking
- Monitors sales team activities and behaviors.
- Process integration
- Embeds the sales process within the platform.
- Content Hub
- Centralized repository for sales-related materials.
- Not Reaching Targets (Challenge)
- Helps address issues with failing to meet sales goals.
- Inaccurate Forecasts (Challenge)
- Aims to improve the reliability of sales predictions.
- Slow Ramp-Up Times (Challenge)
- Helps new sales team members become productive faster.
- Low Win Rates (Challenge)
- Provides tools to increase the percentage of closed deals.
- Stalled Deals (Challenge)
- Offers strategies to move stagnant opportunities forward.
- Build Effective Coaching (Resource)
- Materials to improve sales coaching skills.
- Top 10 Sales Methodologies (Resource)
- Information on leading sales approaches.
- Effective Sales Process (Resource)
- Guidance on creating a successful sales process.
- Sales Process Builder - Free Tool (Resource)
- Tool to help design a sales process.
- Beyond Account Planning (Resource)
- Resources for advanced account management.
- Choosing the Right CRM (Resource)
- Guidance on selecting a CRM system.
- Realistic Goal Setting Kit (Resource)
- Tools to help set achievable sales targets.
Pricing
Countries & Languages
Interface languages
Billing currencies
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About Membrain
Membrain is a CRM and sales enablement software from Membrain that helps B2B companies execute their strategy and grow their people and results. It combines prospecting, active pipeline, and account growth features so users can effectively manage sales processes. Membrain also includes add-ons, flows, tickets, and a content hub for comprehensive sales management. The platform supports sales teams in over 80 countries, ensuring that the way they sell contributes to their success. Key capabilities: prospecting active pipeline account growth add-ons content hub Best for: B2B companies that need to manage sales processes and improve team performance.
Membrain Details
Membrain's In-App Market Place
Does Membrain have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), AUD (A$), CAD (C$), JPY (¥), CHF (CHF), CNY (CN¥), SEK (kr), NOK (kr), DKK (kr), SGD (S$), NZD (NZ$), ZAR (R)
Pros & Cons
- Powerful & Customizable Reporting – Provides meaningful metrics for pipeline health.
- Sales Enablement Focus – Combines process optimization with content management.
- Highly Adaptable & Flexible – Easily adjusts to required sales activities.
- Visual Pipeline Management – Offers an intuitive board for quick insights.
- Automated Reminders & Milestone Tracking – Helps maintain sales momentum.
- Easy-to-Use CRM & LMS Integration – Combines learning management and sales tools in one platform.
- Strong Customer Support – Quick resolution of integration bugs and other issues.
- Cumbersome Reporting Setup – Requires UX improvements for easier configuration.
- Data Cleaning Challenges – Previous CRM imports can be tricky to process.
- Occasional Integration Bugs – Some issues arise when connecting with external software.
- Customer List Imports Could Be Smoother – Requires refinement for seamless onboarding.
Membrain's Support Options
Email Address
support@membrain.comContact
+46 8 511 670 11Documentation
https://www.membrain.com/resources/whitepapersMembrain's Alternatives
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