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Mercaux

by Mercaux · Since 2015
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Quick facts
VendorMercaux
Year launched2015
StatusActive
Location16192 Coastal Highway, Lewes, DE 19958, USA
Countries servedN/A
Languages3
IntegrationsN/A
Free tierNO
Free trialNO
Contact salesYES

About Mercaux

Mercaux is an omnichannel store platform for retailers. It provides a suite of solutions to enhance customer experiences in-store and remotely, connecting physical stores to the digital world with tools for store associates and customers.

Mercaux is a composable, end-to-end store customer experience platform designed to help retailers with their in-store digital transformation. Founded in 2015, the platform aims to connect physical retail stores with the digital world, turning them into multi-purpose omnichannel centers. It offers a suite of solutions for both store associates and customers. For associates, a single app provides tools for clienteling, assisted selling, mobile POS, task management, and remote selling. For customers, it offers self-service kiosks, digital fitting rooms, and a progressive web app to enhance their in-store journey. The platform captures unique in-store data on customer behavior and staff performance to provide actionable analytics. Mercaux emphasizes flexible integration with existing retail systems like POS, PIM, and CRM, with a go-live time as short as a few weeks. Pricing information is not publicly available and requires a demo request.

Pros & Cons

Pros
  • Provides a comprehensive suite of tools for both store associates and customers to bridge online and offline retail.
  • Offers a composable architecture that allows for flexible and fast integration with existing retail systems.
  • Captures unique in-store data and analytics on customer behavior and staff performance.
  • Supports a wide range of retail verticals including apparel, footwear, beauty, and electronics.
  • Features AI-powered tools to assist store associates with sales and operations.
Cons
  • Pricing is not publicly available and requires contacting the vendor for a demo and quote.
  • The platform is complex, potentially requiring significant training for store associates to use all features effectively.

Features

Key features

Clienteling

Provides store associates with tools to build customer relationships and offer personalized service.

Assisted Selling & Endless Aisle

Enables staff to access the full product catalog to assist customers and prevent lost sales.

Mobile POS (mPOS)

Allows for flexible checkout anywhere in the store, reducing queue times.

Remote Selling

Facilitates sales and customer communication through remote channels.

Self-Service Kiosks

Offers customers in-store kiosks for product discovery and self-service options.

Digital Fitting Rooms

Enhances the fitting room experience with digital tools and assistance requests.

Progressive Web App

Provides a web-based app for customers to interact with the brand in-store.

In-Store Analytics

Captures unique data on customer behavior, staff performance, and product interest within the physical store.

Additional features

Task Management & Operations

Helps manage and assign tasks to store associates for efficient store operations.

Fulfilment

Supports various omnichannel fulfilment scenarios, such as buy online, pick up in-store.

Appointments

Allows customers to book in-store appointments for personalized shopping experiences.

Store Associate KPI Dashboard

Provides performance metrics and dashboards for store staff.

AI-Powered Copilot

Assists store associates with next-best actions, micro-segmentation, and conversation prompts.

Online to Offline Analytics

Tracks customer journeys that start online and continue in-store.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

—
Countries served
3
Interface languages
—
Billing currencies

Interface languages

EnglishSpanishItalian

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