About Metricool
A social media management tool for scheduling, analyzing, and managing social media and ad content.
Metricool is an all-in-one social media management platform designed for social media managers, agencies, and businesses to streamline their digital marketing efforts. The tool allows users to plan, schedule, and automate content across various platforms including Instagram, TikTok, Facebook, LinkedIn, and more. Key features include a unified content calendar, automated performance reports, a consolidated inbox for managing all social conversations, and an AI assistant for content creation. Metricool also offers ad management for Google, Facebook, and TikTok Ads, and a 'SmartLinks' feature for creating link-in-bio pages. The platform offers a free tier for beginners, with paid plans scaling up to support more brands and advanced features like team collaboration, white-label reporting, and API access. Support is available via live chat and a help center.
Pros & Cons
- Offers a comprehensive free plan for managing one brand with basic features.
- Consolidates analytics, scheduling, inbox management, and ad campaigns into a single tool.
- Provides an AI assistant to help with content creation.
- Includes a post approval system for agencies and teams to collaborate with clients.
- Integrates with major social networks, ad platforms, and tools like Canva and Looker Studio.
- The free plan has limitations, such as a 20 post per month limit and no LinkedIn integration.
- Advanced features like the Looker Studio connector and API access are restricted to higher-tier plans.
- Managing multiple locations for Google Business Profile requires a separate brand for each, which can increase costs.
Features
Key features
Drag and drop content into a calendar, preview posts for each platform, and automate recurring posts.
Generate automated reports, analyze competitor performance, and connect to Looker Studio for custom dashboards.
Manage all social media messages, comments, and DMs from a single, organized inbox.
Create customizable link-in-bio pages to drive traffic and track clicks in real-time.
Use an AI-powered assistant to overcome writer's block and generate content ideas.
Create, manage, and analyze Google, Facebook, and TikTok ad campaigns from one dashboard.
Assign roles and use a post approval system for team members and clients.
Additional features
Find the best hashtags to reach your target audience.
Analyze the performance of up to 100 competitor profiles.
Identifies the optimal times to post on each social network for maximum engagement.
Create lists of content to be published automatically on a recurring basis.
Design visuals in Canva and use them directly within the Metricool planner.
Access and organize your content from a centralized media library connected to Google Drive.
Customize reports and the platform with your own branding for client-facing work.
Integrate Metricool with other tools like Zapier and Make for custom workflows.
Pricing
Monthly plans
- Manage 1 brand
- Schedule up to 20 posts per month
- Analyze 5 competitor profiles
- Access 30 days of analytics
- AI social media assistant
- Manage up to 5 brands
- Unlimited content publishing
- Analyze up to 100 competitors
- LinkedIn connection
- PDF and PPT reports
- Manage up to 10 brands
- Unlimited content publishing
- Analyze up to 100 competitors
- LinkedIn connection
- PDF and PPT reports
- Manage up to 15 brands
- Team and client management
- Post approval system
- Looker Studio connector
- Metricool API (Zapier, Make, and MCP)
- Manage up to 25 brands
- Team and client management
- Post approval system
- Looker Studio connector
- Metricool API (Zapier, Make, and MCP)
- Manage up to 50 brands
- Team and client management
- Post approval system
- Looker Studio connector
- Metricool API (Zapier, Make, and MCP)
- Custom number of brands
- Metricool integration in your business
- White Label
- Dedicated account manager
- Custom AI assistant credits
For custom number of brands, White Label, and a dedicated account manager.
Source: vendor pricing page →Annual plans
- Manage up to 5 brands
- Unlimited content publishing
- Analyze up to 100 competitors
- LinkedIn connection
- PDF and PPT reports
Price is per month, billed annually. Save up to 24% vs monthly.
Source: vendor pricing page →- Manage up to 10 brands
- Unlimited content publishing
- Analyze up to 100 competitors
- LinkedIn connection
- PDF and PPT reports
Price is per month, billed annually. Save up to 24% vs monthly.
Source: vendor pricing page →- Manage up to 15 brands
- Team and client management
- Post approval system
- Looker Studio connector
- Metricool API (Zapier, Make, and MCP)
Price is per month, billed annually. Save up to 24% vs monthly.
Source: vendor pricing page →- Manage up to 25 brands
- Team and client management
- Post approval system
- Looker Studio connector
- Metricool API (Zapier, Make, and MCP)
Price is per month, billed annually. Save up to 24% vs monthly.
Source: vendor pricing page →- Manage up to 50 brands
- Team and client management
- Post approval system
- Looker Studio connector
- Metricool API (Zapier, Make, and MCP)
Price is per month, billed annually. Save up to 24% vs monthly.
Source: vendor pricing page →Countries & Languages
Interface languages
Billing currencies
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About Metricool
A social media management tool for scheduling, analyzing, and managing social media and ad content.
Metricool Details
Metricool's In-App Market Place
Does Metricool have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
0
Mini Apps
Pricing Options
Plans
Monthly plans
- Manage 1 brand
- Schedule up to 20 posts per month
- Analyze 5 competitor profiles
- Access 30 days of analytics
- AI social media assistant
- Manage up to 5 brands
- Unlimited content publishing
- Analyze up to 100 competitors
- LinkedIn connection
- PDF and PPT reports
- Manage up to 10 brands
- Unlimited content publishing
- Analyze up to 100 competitors
- LinkedIn connection
- PDF and PPT reports
- Manage up to 15 brands
- Team and client management
- Post approval system
- Looker Studio connector
- Metricool API (Zapier, Make, and MCP)
- Manage up to 25 brands
- Team and client management
- Post approval system
- Looker Studio connector
- Metricool API (Zapier, Make, and MCP)
- Manage up to 50 brands
- Team and client management
- Post approval system
- Looker Studio connector
- Metricool API (Zapier, Make, and MCP)
- Custom number of brands
- Metricool integration in your business
- White Label
- Dedicated account manager
- Custom AI assistant credits
For custom number of brands, White Label, and a dedicated account manager.
Source: vendor pricing page →Annual plans
- Manage up to 5 brands
- Unlimited content publishing
- Analyze up to 100 competitors
- LinkedIn connection
- PDF and PPT reports
Price is per month, billed annually. Save up to 24% vs monthly.
Source: vendor pricing page →- Manage up to 10 brands
- Unlimited content publishing
- Analyze up to 100 competitors
- LinkedIn connection
- PDF and PPT reports
Price is per month, billed annually. Save up to 24% vs monthly.
Source: vendor pricing page →- Manage up to 15 brands
- Team and client management
- Post approval system
- Looker Studio connector
- Metricool API (Zapier, Make, and MCP)
Price is per month, billed annually. Save up to 24% vs monthly.
Source: vendor pricing page →- Manage up to 25 brands
- Team and client management
- Post approval system
- Looker Studio connector
- Metricool API (Zapier, Make, and MCP)
Price is per month, billed annually. Save up to 24% vs monthly.
Source: vendor pricing page →- Manage up to 50 brands
- Team and client management
- Post approval system
- Looker Studio connector
- Metricool API (Zapier, Make, and MCP)
Price is per month, billed annually. Save up to 24% vs monthly.
Source: vendor pricing page →Accepted Payment Currencies
USD, EUR
Pros & Cons
- Offers a comprehensive free plan for managing one brand with basic features.
- Consolidates analytics, scheduling, inbox management, and ad campaigns into a single tool.
- Provides an AI assistant to help with content creation.
- Includes a post approval system for agencies and teams to collaborate with clients.
- Integrates with major social networks, ad platforms, and tools like Canva and Looker Studio.
- The free plan has limitations, such as a 20 post per month limit and no LinkedIn integration.
- Advanced features like the Looker Studio connector and API access are restricted to higher-tier plans.
- Managing multiple locations for Google Business Profile requires a separate brand for each, which can increase costs.
Metricool's Support Options
Metricool's Alternatives
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Landbase Go-to-Market Platform
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X (Twitter)
X is a social media platform from X Corp. that facilitates real-time communication and content…
Widebot
Widebot is a chatbot software from Widebot designed for automating customer communication. It includes features…
