Mile logo

Mile

by Mile Technology · Since 2013
No reviews yet
ActiveAvailable globallyCloud
Quick facts
VendorMile Technology
Year launched2013
StatusActive
Location26 Broadway, New York, NY 10004
Countries servedGlobal
Languages1
IntegrationsN/A
Free tierNO
Free trialNO
Contact salesYES

About Mile

Mile is an advertising technology platform designed to help publishers manage and optimize programmatic advertising independently.

Mile is an advertising technology platform designed to help publishers manage and optimize programmatic advertising independently. It excels by simplifying complex advertising operations, enabling publishers to operate a professional-grade ad stack without relying heavily on third-party intermediaries. Its value lies in greater operational control and improved revenue performance. It helps reduce revenue inefficiencies and uses AI-driven optimization to maximize the value of available ad inventory. It is well suited for digital publishers seeking to lower agency costs, improve advertising efficiency, and build stronger in-house monetization capabilities.

Pros & Cons

Pros
  • Publishers own their data and relationships, making the business more valuable and independent.
  • Built for low latency, ensuring that ad loading doesn't slow down the publisher’s website.
Cons
  • Specifically built for publishers; not applicable for general e-commerce marketing or social media advertising.
  • Highly reliant on the health and policies of the Google Ad Manager ecosystem.
  • It still requires a basic understanding of ad operations to manage effectively.

Features

Key features

GAM Optimization

Tools specifically designed to squeeze more revenue out of Google Ad Manager without needing to change existing traffic patterns.

Automated Header Bidding

Simplifies the setup and management of Prebid and other header bidding wrappers to reduce latency.

Real-Time Analytics

A comprehensive dashboard that provides instant visibility into ad performance, revenue leaks, and bidder health.

AI-Driven Yield Optimization

Uses machine learning to adjust floor prices and auction settings in real-time to maximize the value of every impression.

In-House Ad Stack Control

Empowers publishers to build and own their programmatic setup rather than outsourcing to high-commission agencies.

Additional features

Technical Health Monitoring

Constant scanning for "leaking" revenue or broken ad tags.

Multi-Format Ad Support

Manages display, video, and native ad formats through a single interface.

Malware & Ad Quality Filtering

Protects the user experience by blocking intrusive or malicious ads.

Dynamic Floor Pricing

Automatically raises or lowers price floors based on historical data and current demand.

Automated Billing & Reporting

Consolidates revenue data from multiple sources into a single automated report.

Visitor Addressability

Solutions to improve tracking and targeting in a cookieless future.

A/B Testing for Ad Units

Experiment with different ad placements and sizes to find the most profitable combinations.

Direct Demand Management

Tools to nurture and manage direct relationships with advertisers.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
1
Interface languages
3
Billing currencies

Interface languages

English

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP

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