Monitora logo

Monitora

by UrbiStat · Since 2019
No reviews yet
ActiveAvailable globallyCloud
Quick facts
VendorUrbiStat
Year launched2019
StatusActive
LocationVia Mario Vellani Marchi, 20 41124 - Modena (Italy)
Countries servedGlobal
Languages2
IntegrationsN/A
Free tierNO
Free trialNO
Contact salesYES

About Monitora

Monitora is a web-based platform for analyzing online customer reviews for retail businesses. It provides sentiment analysis, competitive benchmarking, and real-time data on customer feedback to identify strengths and weaknesses.

Monitora is a specialized web platform by UrbiStat designed for the retail sector to analyze online customer reviews. It focuses on sentiment analysis, transforming qualitative feedback from sources like Google Reviews into quantitative data. The system allows businesses to monitor customer opinions, compare their performance against competitors, and track trends in real-time. Key functionalities include score analysis, content and sentiment analysis categorized by topics (e.g., pricing, staff), and the ability to drill down to individual reviews. The platform is web-based and accessible on all devices. While it offers powerful analytics, pricing is not publicly available and requires a demo request. Support is available via email and phone. The service is primarily aimed at retail chains and businesses with physical locations looking to manage their online reputation and gain market insights.

Pros & Cons

Pros
  • Provides detailed sentiment analysis to understand the context behind customer reviews.
  • Enables direct comparison of review performance against competitors.
  • Web-based platform is accessible 24/7 from any device.
  • Analyses can be exported to Excel for offline use and reporting.
  • Offers management services for Google My Business profiles.
Cons
  • The platform is particularly focused on retail and physical locations.
  • Its strongest functionality may be more relevant to larger or multi-location organizations.
  • Some additional location analysis requires a custom request.
  • The available public dataset and examples are heavily focused on Italy.

Features

Key features

Sentiment Analysis

Interprets user comments to identify positive and negative opinions, bundled by topics like price, staff, and cleanliness.

Competitive Analysis

Allows comparison of review scores and sentiment against competitors at a national or local level.

Real-Time Data

The platform is constantly updated with new reviews, accessible 24/7 from any device.

Customizable Filtering

Users can select and examine individual reviews using customized filters.

Data Export

All analyses conducted within the platform can be exported to Excel for further use.

Additional features

Score Analysis

Provides trend analysis of average scores and rankings for points of sale.

Topic-Based Classification

Automatically categorizes review content into relevant topics like prices, staff, parking, and menu.

Geographic and Time-Based Segmentation

Allows for filtering and analysis based on specific time intervals and geographic areas.

Web-Based Platform

Accessible from any PC, tablet, or smartphone without needing local installation.

Ad Hoc Analysis

Offers the ability to add and monitor new retail locations not currently surveyed.

POI Correction

Verifies and corrects location data and attributes for monitored structures on maps.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
2
Interface languages
1
Billing currencies

Interface languages

EnglishItalian

Billing currencies

🇺🇸USD

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