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My Financial Coach

by My Financial Coach · Since 2018
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Active1+ countriesCloud
Quick facts
VendorMy Financial Coach
Year launched2018
StatusActive
Location4745 N. 7th St. Ste. 235 Phoenix, AZ 85014
Countries served1+
Languages1
Integrations
Free tier
Free trial
Contact sales

About My Financial Coach

My Financial Coach is a financial planning software from My Financial Coach that assists users in managing their finances. It combines budgeting tools, investment tracking, and goal setting so users can achieve their financial objectives. The software is designed to provide personalized financial strategies based on individual circumstances and preferences. Users have access to comprehensive reports and analytics to evaluate their financial health effectively. Key capabilities: budgeting tools investment tracking goal setting personalized financial strategies reporting and analytics Best for: individuals and families that need assistance in understanding and improving their financial situations.

My Financial Coach is a specialized financial planning service that combines human expertise with an integrated digital platform, designed primarily for high-earning professionals such as physicians, surgeons, and other specialists, although it can serve anyone seeking comprehensive financial guidance. Each client is paired with a certified financial planner who acts as a coach rather than a product salesperson, ensuring unbiased advice without conflicts of interest. The platform aggregates all financial accounts, insurance policies, employer benefits, tax documents, real estate holdings, and other assets into a single, accessible dashboard, enabling scenario modeling, goal tracking, and real-time visibility into a client’s overall financial position. This holistic approach allows clients to plan effectively for retirement, manage student debt, optimize tax strategies, structure compensation, and navigate estate planning, all tailored to the unique income patterns and obligations of high-earning professionals. The service operates on a membership fee model, which provides unlimited access to the coach and digital tools without tying recommendations to commissions or product sales, fostering long-term planning rather than transactional advice.

Pros & Cons

What users like
  • +Digital and subscription model makes financial planning more accessible and possibly more affordable than traditional advisory models.
  • +Tailored for employer-benefit settings as well as individuals, allowing organizations to support employee financial wellness.
  • +Focus on independence and unbiased advice avoids conflicts of interest.
  • +Good fit for users who value ongoing coaching and behavior-change support, not just one-time advice.
What users flag
  • The model may be less suitable for clients wanting heavy in-person or bespoke asset management.
  • May not cover deep investment management or specialized global tax/estate planning.
  • Success depends on user engagement; coaching alone won’t guarantee outcomes without active participation.
  • Primarily designed for the U.S. market, which may limit applicability of certain tax or regulatory services in other countries.

Features

Key features

Digital financial planning platform with certified experts
Connects users to certified financial planners and coaches in a digital model focused on unbiased guidance.
Membership models for financial wellness
Offers subscription-style access for financial planning, tax planning/filing, bookkeeping, and other services.
Employer-benefit integration
Designed to be offered as a benefit by companies to their employees, aligning personal financial planning with workplace benefits.
Comprehensive services beyond investing
Emphasizes holistic financial wellness including budgeting, debt management, tax strategy, and wealth building—not just asset management.
Technology-enabled delivery
Uses a digital platform to deliver planning and coaching remotely, helping scale access and remove location constraints.

Additional features

Financial planning services
Personalized plans covering retirement, savings, investments, and integration of workplace benefits.
Tax planning and filing assistance
Membership-level service includes guidance and compliance support to help manage tax obligations.
Bookkeeping and financial operations support
For small business or higher-net-worth clients, the offering includes bookkeeping support as part of the package.
Education and coaching modules
Includes coaching sessions, financial literacy support, and tools for behavior change.
Unbiased advice model
They provide independent planning rather than selling products, avoiding conflicts of interest.

Pricing

Free trial
Free version
Request a quote
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Countries & Languages

1
Countries served
1
Interface languages
1
Billing currencies

Available in

USA

Interface languages

English

Billing currencies

🇺🇸USD

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