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MyLoyal

by MyLoyal · Since 2016
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ActiveAvailable globally
Quick facts
VendorMyLoyal
Year launched2016
StatusActive
LocationPilestræde 60, 1st Floor, 1112 Copenhagen, Denmark LITHUANIA, J.Savickio g. 4-7, LT-01108 Vilnius
Countries servedGlobal
Languages6
Integrations10+
Free tier
Free trial
Contact salesYES

About MyLoyal

MyLoyal is a loyalty program software from MyLoyal that helps businesses manage customer retention. It includes features such as customer engagement tracking, reward redemption systems, and data analytics so businesses can understand customer preferences and behaviors. This platform enables users to design tailored loyalty programs that suit their brand strategy. It supports integration with existing point-of-sale systems, allowing businesses to track customer interactions across multiple channels. Key capabilities: customer segmentation actionable insights mobile app access customizable rewards real-time notifications Best for: retailers and service providers that need to increase customer loyalty and retention rates.

MyLoyal by MyLoyal is a customer loyalty software solution designed to help businesses build long-term relationships with their customers by rewarding engagement, incentivizing repeat purchases, and creating personalized experiences. Targeted mainly at retail and service-based industries, MyLoyal enables companies to design, manage, and optimize loyalty programs across digital and in-store touchpoints. Key features include customizable loyalty tiers, point-based rewards systems, digital punch cards, referral incentives, and advanced customer segmentation for targeted campaigns. The user interface of MyLoyal is sleek, intuitive, and purpose-built for both marketers and frontline staff. The dashboard offers a clear overview of program performance metrics such as total enrolled members, reward redemption rates, and customer retention figures. Navigating through the platform is straightforward, with tabs and drop-down menus that neatly categorize customer data, loyalty campaign settings, and analytics. One standout design feature is the visual loyalty journey map, which allows users to track customer progress across different loyalty stages in a visual and interactive way. Additionally, the mobile-optimized admin panel allows on-the-go access, which is especially valuable for multi-location businesses.

Pros & Cons

What users like
  • +Comprehensive loyalty program across all channels drives repeat business.
  • +Proven success in boosting specific product sales (e.g., coffee) and overall customer visits.
  • +Robust analytics provide actionable insights for targeted marketing and business growth.
  • +White-label app allows businesses to maintain their unique brand identity.
  • +Omnichannel integration and easy ordering simplify the customer journey.
What users flag
  • Success hinges on customers downloading and actively using the app.
  • While integrations are highlighted, the initial setup process might be complex for some businesses.
  • Even with automated marketing, continuous promotion is needed to drive app engagement.
  • The abundance of data requires dedicated effort to analyze and extract meaningful insights.

Features

Key features

Custom Branded All-in-One App
Provides a fully tailored, white-label digital experience for restaurants and retail, allowing businesses to maintain their brand identity while offering loyalty, ordering, and engagement functionalities.
True Omnichannel Loyalty Experience
Seamlessly integrates loyalty rewards across various touchpoints including POS, mPOS-terminal, webshop, digital table service, take-away, and gift card purchases, ensuring customers can earn and redeem rewards regardless of their shopping method.
Data and Customer Analytics Dashboard
Offers a comprehensive view of the customer journey with access to analytics like customer activity, retention rates, and enrolment trends, enabling data-driven personalized marketing.
Seamless Ordering
Facilitates an easy and efficient ordering process for customers through the app, contributing to a smooth digital experience.
Automated Marketing
Enables businesses to implement automated marketing strategies based on customer data and insights, helping to drive engagement and sales without constant manual intervention.
GDPR Compliant Data Handling
Ensures that all customer data collection and usage adhere to GDPR regulations, providing peace of mind regarding data privacy and security.

Additional features

Data-Driven Insights
Offers access to analytics to understand customer behavior and optimize strategies.
POS Integration
Connects with existing point-of-sale systems for seamless transactions.
mPOS-terminal Integration
Integrates with mobile point-of-sale terminals.
Webshop Integration
Connects with online stores for consistent customer experience.
Digital Table Service Integration
Supports ordering and loyalty for dine-in customers through digital platforms.
Take-away Integration
Facilitates loyalty and ordering for take-away services.
Gift Card Purchase Integration
Allows for earning and redemption of rewards with gift card purchases.
Customer Analytics Dashboard
A centralized platform to view and analyze customer data.
KPI Monitoring
Tracks key performance indicators such as customer activity, retention rates, and enrolment trends.
Loyal Segment Identification
Helps businesses identify and target their most valuable customers.
Pattern Spotting
Aids in recognizing trends and behaviors in customer data.
Personalized Marketing
Enables the creation of tailored marketing campaigns based on individual customer insights.
GDPR Compliant
Ensures adherence to data privacy regulations.
Integrations (General)
Plugs into existing setups for various business operations.

Pricing

Free trial
Free version
Request a quote
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Countries & Languages

Global
Countries served
6
Interface languages
8
Billing currencies

Interface languages

EnglishSpanishFrenchGermanItalianPortuguese

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇯🇵JPY🇦🇺AUD🇨🇦CAD🇨🇳CNY🇮🇳INR

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