OpenMoves logo

OpenMoves

by OpenMoves · Since 2000
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ActiveAvailable globallyCloud
Quick facts
VendorOpenMoves
Year launched2000
StatusActive
Location315 Main Street, 2nd Floor, Huntington, NY 11743, US
Countries servedGlobal
Languages4
Integrations
Free tier
Free trial
Contact salesYES

About OpenMoves

OpenMoves is a marketing automation software from OpenMoves that helps businesses manage their marketing efforts. It provides email marketing, lead generation, and analytics tools so marketers can efficiently track and nurture leads. The platform allows users to design targeted campaigns based on user behavior and demographics, facilitating better engagement and conversion rates. OpenMoves also integrates with various CRM systems, enabling a unified approach to customer relationship management. Key capabilities: email marketing lead tracking campaign management detailed analytics integration with CRMs Best for: marketing teams that need to automate and analyze their marketing processes.

OPENMOVES BY OPENMOVES is an email marketing software designed to give businesses and marketers the tools they need to create, manage, and analyze professional-grade email campaigns. Built with scalability in mind, it caters to small businesses, mid-sized organizations, and large enterprises that require precision in their marketing efforts. Its primary purpose is to streamline campaign creation, enhance customer engagement through personalization, and provide detailed analytics for continuous optimization. Key features include customizable templates, marketing automation, audience segmentation, lead nurturing workflows, and in-depth performance reporting, all designed to help users improve conversion rates and maintain strong customer relationships. The user interface of OPENMOVES BY OPENMOVES is intuitive and straightforward, with a dashboard that presents essential metrics such as campaign performance, subscriber activity, and scheduled sends in a clear format. The drag-and-drop editor allows users to design professional emails without needing advanced coding knowledge, while those with HTML skills can easily switch to a code view for deeper customization. Navigation is logical and uncluttered, with clearly defined menu categories for campaigns, contacts, automation, and reports.

Pros & Cons

What users like
  • +Deep expertise in digital marketing channels.
  • +Offers a holistic, integrated marketing approach.
  • +Responsive and communicative team members.
  • +Data-driven strategies yield measurable results.
  • +Customized strategies tailored to client needs.
What users flag
  • Services may be on the higher end of pricing.
  • Some clients note occasional project management issues.
  • Limited specialization in certain industries.
  • Reported inconsistencies in service quality.
  • Some clients want a more robust reporting dashboard.

Features

Key features

Performance Marketing Strategy
They craft a comprehensive strategy combining multiple marketing channels to fuel growth.
Pay-Per-Click (PPC) Management
They manage paid search and social campaigns on platforms like Google and Facebook to generate leads and sales.
Search Engine Optimization (SEO)
They provide technical, on-page, and off-page SEO services to improve organic search visibility and conversions.
Marketing Automation
They use automation to reach customers throughout their lifecycle with campaigns for lead nurturing, cart abandonment, and more.
Creative Performance
They use data to develop and test creative assets that drive conversions and engagement for a brand.
Email Marketing Platform (OM3)
They offer their own email marketing platform with automated campaigns and expert services.

Additional features

Paid Media
They offer services in paid search, paid social, PPC lead generation, and PPC for e-commerce.
SEO
They cover technical SEO, content optimization, link building, local SEO, and CRO for SEO.
Creative
They provide creative services, conversion rate optimization (CRO), ad portfolio management, and landing page design.
Email Services
They offer email creative, a proprietary email platform (OM3), and marketing automation for email.
OM3 Email Platform
This platform includes marketing automation, free mobile templates, A/B and MVT testing, personalization, dynamic content, easy segmentation, optimized send times, and drill-down reporting.
Specific Automation Features
The platform has features for cart and browse abandonment, lead scoring, and re-mailing to non-openers.
Integrations
They integrate with various platforms like Magento, Salesforce, Pipedrive, and Shopify.
Additional Services
They offer strategic consulting, audits, campaign rebuilding, and real-time reporting.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
4
Interface languages
6
Billing currencies

Interface languages

EnglishSpanishFrenchGerman

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY

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