OpenSponsorship logo

OpenSponsorship

by OpenSponsorship · Since 2015
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ActiveAvailable globallyCloud
Quick facts
VendorOpenSponsorship
Year launched2015
StatusActive
Location122 W 26th St, 2nd Floor, New York, New York 10001, US
Countries servedGlobal
Languages1
IntegrationsN/A
Free tierNO
Free trialYES
Contact salesYES

About OpenSponsorship

OpenSponsorship is a specialized influencer marketing platform focused on connecting brands with professional and collegiate athletes, teams, and entertainment figures.

OpenSponsorship is a specialized influencer marketing platform focused on connecting brands with professional and collegiate athletes, teams, and entertainment figures. The platform blends data-driven influencer discovery with sports agency expertise, enabling brands to run authentic sponsorship campaigns with measurable ROI. Its large database of athlete profiles, each self-managed and enriched with rates, interests, and audience insights, helps brands find the most relevant partners for targeted campaigns. The software emphasizes transparency through detailed deal reviews, performance metrics, and social ROI tracking, making it easier for marketers to evaluate campaign effectiveness. Features like advanced search, messaging, deal management, and invoice tracking streamline end-to-end sponsorship workflows in a single interface. The optional full-service offering adds strategic campaign planning and hands-on execution support, making it appealing for brands without in-house influencer teams. Overall, OpenSponsorship stands out for its niche focus on sports and entertainment sponsorships, robust athlete insights, and strong alignment between brand goals and authentic athlete partnerships.

Pros & Cons

Pros
  • Large marketplace connecting brands with 18,000+ athletes for diverse campaigns.
  • Streamlines influencer discovery and deal negotiation within a single centralized platform.
  • Provides campaign management tools to plan, execute, and track sponsorship outcomes.
  • Enables brands to boost awareness and sales through athlete-driven promotional content.
  • Offers payment tracking and ROI insights to evaluate influencer campaign performance.
Cons
  • Mobile navigation issues reported, making on-the-go campaign management frustrating.
  • Search results may include inactive or spam athlete profiles that reduce discovery quality.
  • Platform focus on athletes may not suit brands seeking broader influencer categories.
  • Advanced filtering and vetting tools may require manual review to ensure relevance.
  • Campaign analytics depth may be insufficient for highly complex multi-channel programs.

Features

Key features

Athlete discovery search

Advanced search engine to find athletes matching brand goals and audience.

Campaign management

Tools to plan, launch, and track sponsorship campaigns end to end.

Social ROI tracking

Measures impressions, engagement, and return on investment metrics.

Athlete insights

Detailed profiles with rates, interests, and audience data for better matching.

Full-service campaign support

Dedicated team manages campaign strategy and execution.

Additional features

Athlete database

Access to thousands of registered professional and collegiate athletes.

Profile transparency

Athletes maintain personal profiles with rates and interests listed.

Keyword social search

Find athletes already mentioning relevant brand keywords.

Comparison tools

Compare multiple athletes to choose the best campaign partner.

Messaging system

Built-in communication tools for brand and athlete collaboration.

Deal management

Track sponsorship deals from negotiation to completion.

Invoice tracking

Manage financial transactions and invoicing within the platform.

Performance analytics

View engagement, impressions, and ROI performance metrics.

Review system

Transparent reviews submitted by brands, teams, and athletes.

Full-service support

Managed campaigns ensuring authentic brand–athlete partnerships.

Audience segmentation

Identify athletes whose audiences match specific demographics.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
1
Interface languages
11
Billing currencies

Interface languages

English

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇳CNY🇰🇷KRW🇮🇳INR🇲🇽MXN🇧🇷BRL

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