About OpinionX
An online platform for advanced market research surveys. It helps product teams measure user needs, map customer segments, and test pricing changes using methods like conjoint analysis, maxdiff, and segmentation analysis.
OpinionX is an advanced market research survey platform designed for product teams. It enables users to go beyond simple feedback forms by employing sophisticated research methods like conjoint analysis, MaxDiff, and pairwise comparison to measure user needs, test pricing, and prioritize features. A key strength is its segmentation capability, which allows teams to analyze how preferences differ across various customer groups, complete with automated crosstabs and AI-powered clustering. The platform offers a generous free tier that includes all survey methods for up to 10 participants, making it accessible for initial testing. Paid plans scale up participant limits and add features like custom branding, expert consulting, and enterprise-grade security like SAML SSO. OpinionX is a web-based tool focused on providing deep, quantitative insights to inform strategic product decisions.
Pros & Cons
- Offers advanced research methods like conjoint analysis and MaxDiff, which are often found in more expensive, specialized tools.
- Provides a free forever plan that includes all survey and analysis features, albeit with a participant limit.
- Strong focus on segmentation analysis to compare priorities across different user groups.
- Includes features for pricing research, such as Van Westendorp and Gabor-Granger analysis.
- Supports automated translation for surveys into over 60 languages.
- Subscriptions are only available on a yearly basis; no monthly payment option is offered.
- The free plan is limited to 10 participants per survey, which is small for most research projects.
- Does not offer a live chat or chatbot for instant support on the website.
- The product is specialized for quantitative ranking surveys and is not a general-purpose form builder.
Features
Key features
Model how customers make purchase decisions and understand which features are most valuable.
Measure user needs, pains, and preferences using powerful voting formats.
Compare how results vary across different user segments with filters and automated crosstabs.
Let users compare options head-to-head to determine relative importance.
Allow participants to allocate a budget of points to show the magnitude of their preferences.
Additional features
Participants rank a list of options in order of preference.
Use images as options in ranking surveys.
Automatically group respondents who voted similarly into personas.
Collect categorical data about your participants.
Automatically translate surveys into over 60 languages.
Set a custom URL for your survey for professional branding.
Export survey results, participant data, and voting transactions to CSV.
Available on the enterprise plan for advanced security.
Pricing
Annual plans
- Create unlimited surveys
- 10 participants per survey
- All survey methods unlocked
- All analysis features enabled
- Everything in FREE
- 100 participants per survey
- Set a custom survey URL
- Up to 5 editors per survey
- Everything in ASK
- 1000 participants per survey
- 90mins of prepaid consulting
- Remove OpinionX branding
- Everything in ANALYZE
- Unlimited participants per survey
- Create private team folders
- Advanced security (SAML SSO, 2FA)
- Invite external collaborators
Contact Sales for pricing.
Source: vendor pricing page →Countries & Languages
Interface languages
Billing currencies
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About OpinionX
An online platform for advanced market research surveys. It helps product teams measure user needs, map customer segments, and test pricing changes using methods like conjoint analysis, maxdiff, and segmentation analysis.
OpinionX Details
OpinionX's In-App Market Place
Does OpinionX have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
0
Mini Apps
Pricing Options
Plans
Annual plans
- Create unlimited surveys
- 10 participants per survey
- All survey methods unlocked
- All analysis features enabled
- Everything in FREE
- 100 participants per survey
- Set a custom survey URL
- Up to 5 editors per survey
- Everything in ASK
- 1000 participants per survey
- 90mins of prepaid consulting
- Remove OpinionX branding
- Everything in ANALYZE
- Unlimited participants per survey
- Create private team folders
- Advanced security (SAML SSO, 2FA)
- Invite external collaborators
Contact Sales for pricing.
Source: vendor pricing page →Accepted Payment Currencies
USD
Pros & Cons
- Offers advanced research methods like conjoint analysis and MaxDiff, which are often found in more expensive, specialized tools.
- Provides a free forever plan that includes all survey and analysis features, albeit with a participant limit.
- Strong focus on segmentation analysis to compare priorities across different user groups.
- Includes features for pricing research, such as Van Westendorp and Gabor-Granger analysis.
- Supports automated translation for surveys into over 60 languages.
- Subscriptions are only available on a yearly basis; no monthly payment option is offered.
- The free plan is limited to 10 participants per survey, which is small for most research projects.
- Does not offer a live chat or chatbot for instant support on the website.
- The product is specialized for quantitative ranking surveys and is not a general-purpose form builder.
OpinionX's Support Options
Documentation
https://knowledge.opinionx.co/en/OpinionX's Alternatives
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