Overproof logo

Overproof

by Overproof
No reviews yet
Active2+ countriesCloud
Quick facts
VendorOverproof
Year launchedN/A
StatusActive
Location425 NW 26th Street Miami, FL 33127
Countries served2+
Languages1
IntegrationsN/A
Free tierNO
Free trialNO
Contact salesYES

About Overproof

Overproof is an AI-powered market intelligence and sales enablement platform for the beverage alcohol industry. It helps brands identify sales opportunities, build go-to-market strategies, and track performance with analytics and reporting tools.

Overproof is an AI-driven market intelligence platform specifically designed for the beverage alcohol industry. It provides a suite of tools to help alcohol brands scale by identifying sales opportunities, building go-to-market strategies, and empowering sales teams. Key features include a prospecting tool to search millions of menus, a route-to-market strategy builder, and mobile apps for sales reps to track field activities. The platform also offers 'Tastings', a dedicated module for managing off-premise sampling events. For larger enterprises, Overproof provides custom AI development and data services. The platform consolidates various data sources, including depletion reports and sales activities, into a unified dashboard. Pricing is not publicly listed and requires a demo request. Support is available via a contact form on the website.

Pros & Cons

Pros
  • Tracks off-premise sampling events, ambassador schedules, and conversion stats in one portal.
  • Overproof Agent allows sales directors to ask complex questions in plain text and receive instant visual trends.
  • Connects distributor depletion reports down to account-level visits to prove true marketing ROI.
  • Database of 10+ million menus lets reps target venues based on active cocktail lists and competitor presence.
Cons
  • Success depends heavily on reps consistently logging visits in low-connectivity areas.
  • Setting up distributor depletion mapping requires initial administrative coordination.
  • Built strictly for beverage alcohol; not adaptable for general consumer packaged goods (CPG) or retail.

Features

Key features

Account Prospecting

Search over 10 million menus to find venues that match specific profiles, carry competitors, or feature particular cocktails.

Route-to-Market (RTM) Builder

Create comprehensive and localized brand programs, incorporating products, activities, goals, accounts, and budgets.

Sales Activity Tracking

Equip teams with a mobile app to track daily activities, submit commitments, and conduct real-time menu analyses.

Tastings Management

A tool for off-premise activations to streamline scheduling, staffing, execution, and data collection from sampling events.

Data Consolidation

Centralize sales activities, team performance, and depletion reports into a single platform for decision-making.

Additional features

Conversational Data Interaction

Use natural language processing (NLP) to ask questions and get instant insights from data.

Advanced Analytics & Forecasting

Utilize AI-powered forecasting and root cause analysis to track sales trends and market fluctuations.

Comprehensive Data Processing

Analyze structured data (sales reports, Nielsen) and unstructured sources (market research).

On-Premise Integration

Connect Overproof directly to an enterprise's on-premise tech stack for secure data access.

Commercial Excellence Tooling

Custom AI and software development services for enterprise clients to optimize sales teams.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

2
Countries served
1
Interface languages
2
Billing currencies

Available in

United StatesCanada

Interface languages

English

Billing currencies

🇺🇸USD🇨🇦CAD

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