Ownly logo

Ownly

by Ownly · Since 2020
No reviews yet
ActiveAvailable globallyCloud
Quick facts
VendorOwnly
Year launched2020
StatusActive
Location150 9 Ave SW, Suite 1210, Calgary, Alberta T2P 3H9, CA
Countries servedGlobal
Languages1
IntegrationsN/A
Free tierNO
Free trialNO
Contact salesYES

About Ownly

Ownly is an inventory management system. It provides tools for tracking and managing inventory for businesses.

Ownly is a digital home-buying and sales platform designed specifically for homebuilders. It helps builders capture and qualify leads, engage prospective buyers, showcase available homes, personalize floor plans and upgrades, manage reservations and deposits, and connect buyer activity with CRM and marketing workflows. The platform is designed to provide a 24/7 digital buying experience from initial discovery through reservation.

Pros & Cons

Pros
  • Designed specifically around the homebuilder sales process rather than generic real estate management.
  • Provides a complete digital journey from lead capture and qualification to personalization and reservation.
  • 24/7 online reservations can reduce friction and allow buyers to take action outside traditional sales-office hours.
  • Real-time buyer intelligence helps sales teams identify serious prospects and personalize follow-ups.
  • The no-code option provides a relatively simple way for builders to activate online reservations without extensive technical implementation.
Cons
  • The full platform does not have transparent public pricing, making budgeting more difficult.
  • The platform is highly specialized for homebuilders and is less relevant to general real estate agencies or unrelated industries.
  • Advanced functionality may require integration with existing CRM, payment, and business systems.
  • Some features may require implementation, configuration, or additional services depending on the builder's workflow.
  • Some features may require implementation, configuration, or additional services depending on the builder's workflow.

Features

Key features

Lead Capture & Conversion

Captures prospective buyers early and provides tools to nurture them throughout the buying journey.

Buyer Intelligence

Tracks buyer behavior, preferences, saved homes, and engagement to help sales teams identify high-intent prospects.

Online Reservations

Allows buyers to reserve available homes online 24/7 and provides automated reservation and deposit tracking.

Home Personalization

Lets buyers select floor plans, upgrades, and features while receiving real-time pricing calculations.

CRM Automation

Connects buyer information and engagement activity with CRM and marketing workflows, including HubSpot integration.

Additional features

Interactive Floor Plans

Gives buyers interactive ways to explore available home layouts and options.

Save & Favorite Homes

Allows buyers to save properties, providing sales teams with insight into their preferences.

Intelligent Recommendations

Uses buyer preferences and behavior to provide personalized property recommendations.

Lead Scoring

Ranks prospects based on engagement and activity so sales teams can prioritize high-intent buyers.

Automated Follow-Ups

Sends triggered email communications based on actions such as saving a listing or completing a reservation.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
1
Interface languages
2
Billing currencies

Interface languages

English

Billing currencies

🇺🇸USD🇨🇦CAD

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