About Popular Pays
Popular Pays is an AI-powered influencer marketing platform designed to help brands discover, hire, and collaborate with creators at scale.
Popular Pays Details
Vendor
Lightricks
Year Launched
2013
Location
448 N La Salle St, Chicago, Illinois 60654, US
Deployment
cloud, web browser
Training Options
documentation, live online, demo, account manager
Countries Served
All Countries
Languages
English, English
Users
Brands, Agencies, Influencers, Content creators, Marketing Teams, Advertising Agencies, Influencers and Content Creators
Industries Served
Marketing and Advertising, Consumer Goods, Retail, E-commerce, Media and Entertainment, Hospitality, Travel and Tourism, Food and Beverage
Tags
#influencer marketing #social media #brand collaboration #content creation #digital marketing #influencer network #marketing platform #campaign management #social media influencers #influencer outreach
Popular Pays's In-App Market Place
Does Popular Pays have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
0
Mini Apps
Pricing Options
Free trial
Free version
Request a quote
Promo Offer
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), AUD ($), CAD ($), JPY (¥), CNY (¥), RUB (₽), BRL (R$), INR (₹), AED (د.إ), MXN ($), CHF (CHF), KRW (₩), SGD ($), HKD ($)
Pros & Cons
- Connects brands with a large vetted creator pool for scalable campaign execution.
- Centralizes influencer discovery, contracting, and content approvals in one platform.
- AI localization helps reuse creator content across markets without full reshoots.
- Robust analytics dashboard provides measurable ROI and engagement insights.
- Streamlines legal, payments, and contracting for influencer collaborations.
- May lack deep customization options for highly specialized enterprise workflows.
- Primarily focused on influencer content, limiting broader marketing automation use.
- Platform learning curve for teams new to influencer campaign management tools.
- Campaign success still dependent on influencer performance and audience alignment.
- Heavy reliance on SaaS connectivity may affect workflows during outages.
Popular Pays's Support Options
Email Address
info@popularpays.com