About Porter
Porter is a data management software from Porter Metrics that helps organizations manage their data efficiently. It provides data integration, analytics, and reporting capabilities so users can derive insights from their data more effectively. With features that support real-time data processing and visualization tools, Porter enables businesses to make informed decisions based on accurate data analysis. The platform is designed to support both technical and non-technical users, making it accessible for a wide range of business applications. Key capabilities: data integration real-time analytics customizable reporting data visualization user-friendly interface Best for: data analysts and business teams that need to manage and analyze large volumes of data.
Porter stands out as a highly effective marketing reporting automation software, specifically designed to simplify the complex task of aggregating and visualizing marketing and sales data for businesses, marketing teams, and agencies. Its core value proposition lies in providing cross-channel dashboards that illustrate marketing ROI and profit, primarily within the familiar environments of Google Looker Studio and Google Sheets. The software distinguishes itself by blending data from various sources such as Facebook Ads, Google Ads, Shopify, HubSpot, and more, offering a holistic view of performance down to actual ROI. This no-code approach is a significant benefit, eliminating the need for extensive development resources and making sophisticated data analysis accessible to a broader audience of marketers and business users. The intuitive interface, coupled with a rich library of free, customizable dashboard templates, ensures a quick onboarding process and allows users to derive immediate value, moving beyond rigid, time-consuming manual reporting methods.
Pros & Cons
- +No-code setup – Ideal for non-technical marketing teams.
- +Live real-time updates – No need for manual CSV uploads.
- +Extensive free templates – Speeds up onboarding.
- +Highly responsive support – Including direct help from founders.
- +Cross-channel blending – Unified marketing ROI from multiple platforms.
- −May require manual mapping for some data – Especially outside templates.
- −Not ideal for non-Google tools (e.g., Power BI)
- −Pricing per connected account may scale quickly
- −No in-app marketplace for extensions or plug-ins
- −No Free Plan: Only offers a 14-day free trial, not a perpetual free tier.
Features
Key features
- Cross-channel dashboards – Blends marketing + sales data from multiple platforms.
- Google Looker Studio & Sheets integration – Easy connection with Google’s BI tools.
- Real-time & stored data sync – Choose speed vs cost-effectiveness.
- Free dashboard templates – Industry-based reporting templates.
- White-label reports – Customize reports with your own branding.
- No-code data warehouse – Simplified backend built for marketers.
- Goal & KPI tracking – Set and monitor business objectives within dashboards.
- Self-service setup – 5-minute average setup time.
- Export & ownership of data – Move data freely to Sheets or BigQuery.
- Marketing-specific segmentation – Segment by UTM, campaign, creative, channel, etc.
Additional features
- Connects with Google Looker Studio for dynamic reporting.
- Connects with Google Sheets for custom data manipulation.
- Offers free dashboard templates for ecommerce, PPC, B2B, and social media.
- Tracks campaign performance across multiple platforms.
- Provides ad pacing and budget tracking tools.
- Tracks follower count and post performance on social media.
- Supports funnel visualization for B2B and lead generation.
- Displays top products and customer data insights.
- Calculates profit and unit economics in ecommerce dashboards.
- Enables acquisition and attribution tracking for campaigns.
- Manages dashboards for multiple clients and brands.
- Provides executive-ready dashboard layouts for presentations.
- Tracks KPIs over custom time ranges.
- Supports dropdown filters and interactive date pickers.
- Includes 10s of chart types (bar, line, pie, funnel, etc.).
- Syncs live data via APIs for up-to-date insights.
- Stores historical data for optimized performance and cost.
- Automates data segmentation by date, source, channel, and campaign.
- Access to 1000s of prebuilt and custom metric fields.
- Built-in ROI and profit metric calculations.
- Imports data like COGS, goals, annotations, and currency conversion.
- Offers dynamic reports that update in real time.
- Allows narrative writing directly within dashboards.
- Supports mobile-friendly and responsive reporting layouts.
- Compatible with BigQuery for advanced data management.
- Includes ETL functions like table joins and query management.
- Offers manual data mapping with reusable templates.
- Provides customer support via live chat, email, and Slack.
- Includes extensive video tutorials and documentation.
- Offers full export control of connected data sources.
- Supports building custom metrics with user-defined logic.
- Enables report sharing via email, PDF, or link.
- No developers required — fully no-code user experience.
- Supports self-managed marketing data warehouse setup.
- Includes Slack and email alerts for automation.
- Custom metrics and calculated fields supported.
- Performance remains stable with hundreds of connected accounts.
- Optimized for marketing teams, analysts, and executives.
Pricing
Countries & Languages
Interface languages
Billing currencies
No reviews yet
Be the first to drop a review
Alternatives to Porter
Virtual Eye (Sports Graphics)
Virtual Eye is a leading sports technology and broadcast solutions company that transforms live sporting…
Power BI
Power BI is a business intelligence software from Microsoft that helps users visualize data into…
Harmony
Harmony is a data integration software from Zenysis Technologies that facilitates the unification of diverse…
Dataphyte Platform
Dataphyte Platform is a data software from Dataphyte that focuses on answering socioeconomic questions with…
About Porter
Porter is a data management software from Porter Metrics that helps organizations manage their data efficiently. It provides data integration, analytics, and reporting capabilities so users can derive insights from their data more effectively. With features that support real-time data processing and visualization tools, Porter enables businesses to make informed decisions based on accurate data analysis. The platform is designed to support both technical and non-technical users, making it accessible for a wide range of business applications. Key capabilities: data integration real-time analytics customizable reporting data visualization user-friendly interface Best for: data analysts and business teams that need to manage and analyze large volumes of data.
Porter Details
Porter's In-App Market Place
Does Porter have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
0
Mini Apps
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), JPY (¥), AUD (A$), CAD (C$), CHF (CHF), CNY (¥), SEK (kr), NZD (NZ$), KRW (₩), INR (₹)
Pros & Cons
- No-code setup – Ideal for non-technical marketing teams.
- Live real-time updates – No need for manual CSV uploads.
- Extensive free templates – Speeds up onboarding.
- Highly responsive support – Including direct help from founders.
- Cross-channel blending – Unified marketing ROI from multiple platforms.
- May require manual mapping for some data – Especially outside templates.
- Not ideal for non-Google tools (e.g., Power BI)
- Pricing per connected account may scale quickly
- No in-app marketplace for extensions or plug-ins
- No Free Plan: Only offers a 14-day free trial, not a perpetual free tier.
Porter's Support Options
Email Address
support@portermetrics.comContact
+57 318 8645191Porter's Alternatives
Virtual Eye (Sports Graphics)
Virtual Eye is a leading sports technology and broadcast solutions company that transforms live sporting…
Power BI
Power BI is a business intelligence software from Microsoft that helps users visualize data into…
Harmony
Harmony is a data integration software from Zenysis Technologies that facilitates the unification of diverse…
Dataphyte Platform
Dataphyte Platform is a data software from Dataphyte that focuses on answering socioeconomic questions with…
