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Primo

by Primo Ride · Since 2024
No reviews yet
Active1+ countriesCloud
Quick facts
VendorPrimo Ride
Year launched2024
StatusActive
LocationDansoman Junction, Accra, Accra 00233, Ghana
Countries served1+
Languages1
Integrations
Free tier
Free trial
Contact salesYES

About Primo

Primo is a transportation software from Primo Ride that provides comprehensive solutions for travel needs. It includes car rentals, helicopter and private jet rentals, and boat rentals so users can conveniently access various travel options. Primo supports self-drive options, allowing travelers flexibility and control over their journeys. With customer support available through multiple channels, users can easily reach out for assistance. Key capabilities: car rentals helicopter rentals private jet rentals boat rentals self-drive options Best for: travelers and businesses that need diverse transportation solutions.

Primo has established itself in 2026 as one of the most comprehensive logistics and mobility platforms in West Africa, particularly within Ghana, by bringing together people movement, cargo logistics, and cold-chain transport into a single digital ecosystem. Rather than functioning as a simple ride or delivery service, Primo operates as a centralized super-hub where businesses can manage executive travel, employee commuting, bulk freight, and temperature-sensitive distribution from one dashboard. Its interface is intentionally streamlined, grouping services into clear modules that reduce complexity while remaining responsive across mobile and desktop for both field teams and administrators. A notable strength is its seamless WhatsApp integration, which allows users to transition from automated quotes to real-time human support without disrupting workflow. Functionally, Primo excels in areas often underserved in the region, especially cold-chain logistics, where IoT-driven temperature tracking ensures compliance for pharmaceutical and fresh food deliveries. The employee transport module further differentiates the platform by optimizing routes for large workforces and industrial shift patterns, moving beyond standard ride-hailing models.

Pros & Cons

What users like
  • +Single platform manages flights, vehicles, and bulk cargo under one consolidated billing system
  • +Real time cold chain temperature logs provide exceptional security and peace of mind for sensitive goods
  • +Smart route optimization for staff transport reduces both fuel consumption and overall travel time
What users flag
  • Advanced logistics features are primarily optimized for the Ghanaian market, limiting usability elsewhere
  • Some highly anticipated modules like Primo Explore and Eco Delivery are still being rolled out

Features

Key features

All-in-One Mobility Hub
Consolidates car rentals, employee commuting, cold-chain logistics, and flight bookings into a single digital platform to eliminate vendor switching.
Pharma-Compliant Cold Transport
Provides specialized temperature-controlled logistics for pharmaceuticals and perishables with real-time IoT monitoring and safety compliance.
Strategic Route Optimization
Utilizes smart algorithms for employee transport and bulk cargo to minimize travel time, reduce fuel consumption, and ensure 99% on-time delivery.
Flexible Corporate Commuting
Offers scalable staff transport packages including shift-based scheduling and daily commute management for industrial and corporate teams.
Integrated Air Travel Hub
Features a direct domestic and international flight booking system with instant confirmation and a best-price guarantee.
"Primo Care" Support System
Delivers 24/7 dedicated assistance and roadside emergency services for all rental and logistics operations across Ghana.

Additional features

Car Rental Services
Provides affordable self-drive and chauffeur-driven options ranging from executive sedans to rugged 4x4 SUVs.
Employee Transport Solutions
Manages daily staff commuting, shift-based pickups, and event-specific transportation with a focus on punctuality and safety.
Bulk Cargo Logistics
Facilitates the movement of large-scale goods and distribution across 10+ cities with professional fleet management.
Last-Mile Delivery
Ensures precise delivery of packages from local hubs to final destinations using a digital tracking system.
Cold-Chain Transport
Offers specialized freezer vans and trucks for the safe transport of frozen foods and temperature-sensitive medical supplies.
Domestic & International Flight Booking
Allows users to search, compare, and book air travel directly through the Primo web interface.
Real-Time Tracking System
Enables customers to monitor the live location and status of their cargo or rented vehicles through a digital dashboard.
Corporate Transport Packages
Delivers customized long-term vehicle leasing and shuttle services tailored to specific business budgets.
Temperature Monitoring
Employs sensors within cold-storage vehicles to provide real-time alerts and data logs for quality assurance.
Route Optimization
Analyzes traffic and destination data to plan the most efficient paths for logistics and employee shuttles.
Fleet Partnership Program
Allows vehicle owners to integrate their fleets into the Primo network for revenue-sharing opportunities.
Cross-City Transport
Manages long-haul distribution of goods across different regions in Ghana with a focus on security and efficiency.
24/7 Customer Support
Provides round-the-clock help via phone, email, and live chat to resolve operational or booking issues.
Self-Drive Options
Offers individuals the freedom to rent well-maintained vehicles for personal use without a designated driver.
Eco-Friendly Deliveries (Coming Soon)
Plans for an on-demand delivery service powered by electric bikes to promote sustainable urban mobility.
Primo Events Ticketing (Coming Soon)
An upcoming feature that will integrate event ticketing with logistics and transportation for festivals and conferences.
Primo Explore (Coming Soon)
A future travel module for curated tours and guided experiences across Ghana’s top tourist destinations.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

1
Countries served
1
Interface languages
1
Billing currencies

Available in

Ghana

Interface languages

English

Billing currencies

🇺🇸USD

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