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Proxistore

by Proxistore · Since 2011
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ActiveAvailable globallyCloud
Quick facts
VendorProxistore
Year launched2011
StatusActive
LocationAvenue Einstein 11 - 1300 Wavre - Belgium
Countries servedGlobal
Languages2
Integrations1+
Free tierN/A
Free trialN/A
Contact salesYES

About Proxistore

Proxistore is a web filtering software from Proxistore that helps organizations manage internet access. It provides features such as URL filtering, content categorization, and user activity monitoring so organizations can enforce internet use policies effectively. Proxistore enables administrators to block or allow access to specific websites based on company guidelines. Additionally, it offers detailed reporting to track user behavior and internet usage trends. Key capabilities: URL filtering content categorization user activity monitoring detailed reporting policy enforcement Best for: organizations that need to manage and control employee internet access.

Proxistore is a Demand Side Platform (DSP) software designed to enhance the precision of geographic targeting in advertising campaigns. This platform allows advertisers to specify targeting down to individual postcodes or even smaller areas within a designated region. This level of granularity is particularly beneficial for businesses aiming to reach specific local audiences. Key features of Proxistore include the ability to target over 5,300 web user segments based on purchase intentions and affinities with certain retail categories, making it a robust tool for highly targeted advertising. The user interface of Proxistore is designed with simplicity and ease of use in mind. The layout is intuitive, allowing users to navigate through various features without a steep learning curve. Unique design elements, such as customizable dashboards and drag-and-drop functionalities, enhance the user experience. The interface is clean and uncluttered, which helps users focus on their tasks without unnecessary distractions. Overall, the user-friendly design ensures that even those with limited technical expertise can effectively utilize the platform. Proxistore offers a wide range of functionalities and features that set it apart from its competitors.

Pros & Cons

Pros
  • Precise geolocation targeting
  • Advanced audience segmentation
  • Real-time bidding capabilities
  • Comprehensive cross-channel management
  • Detailed analytics and reporting
Cons
  • Pricing details are not transparent
  • May require a learning curve for new users

Features

Key features

Geolocation

Proxistore uses advanced geolocation technology to target users based on their physical location.

Isometrics

This feature allows for precise targeting based on various demographics and interests.

Segments

Proxistore offers a wide range of segments to help businesses refine their targeting efforts.

Intent-based data

The platform utilizes intent-based data to identify users who are likely to be interested in a particular product or service.

Additional features

Digital and local display advertising

Enables businesses to reach customers in their catchment area through targeted display ads.

Peak period support

Helps businesses prepare for seasonal offers, trade fairs, and other peak events.

Reputation management

Supports businesses in building and maintaining a positive brand reputation.

Sales outlet performance analysis

Provides insights into the performance of individual sales outlets.

Delegation capabilities

Allows businesses to delegate campaign management to local sales outlets.

Multi-POS campaigns

Enables businesses to run campaigns across multiple points of sale.

Targeted customer acquisition

Helps businesses identify and acquire new customers.

Campaign measurement and reporting

Provides detailed analytics on campaign performance.

Premium ad placements

Ensures that ads are displayed on high-quality websites.

Global reach

Offers the ability to target users worldwide.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
2
Interface languages
3
Billing currencies

Interface languages

EnglishFrench

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP

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