PureSpectrum Insights Platform

Additional features

Comprehensive Survey Design Tools

Offers a wide array of question types including single select, multiple select, ratings, free response, ranking, click map, numeric input, dropdown, slider, combobox, grid, matrix, Likert scale, open-ended, closed-ended, dichotomous, NPS scale, date questions, picture choice, and file upload, allowing for highly customized survey creation.

Advanced Respondent Journey Control

Includes sophisticated logic features such as Skip, Suppress, Terminate (Term), and Trap Logic, enabling precise control over the respondent's path through the survey to ensure data quality and relevance.

Monadic and Multi-Question Monadic Capabilities

Supports A/B testing and concept evaluation by allowing respondents to be exposed to a single concept or multiple concepts in isolation within the same survey, ensuring unbiased feedback.

In-Survey, Question-Based Custom Quotas

Facilitates balanced responses by allowing users to set specific demographic or behavioral quotas directly within the survey questions, adjusting in real-time.

Global Sampling through PureSpectrum Marketplace

Provides access to a vast, multi-source network of over 115 million online interviews from 70+ API suppliers across 65+ countries, 35+ languages, and 80+ localizations, ensuring broad reach for any target audience.

Real-Time Field Management

Enables users to monitor project progress and adjust sampling needs, quotas, and other parameters dynamically while the survey is live, without delays.

Immediate Demographic Access

Upon launching a survey, users gain instant access to basic respondent demographics like age, gender, and region for initial analysis.

Niche Audience Targeting & Deep Profiling

Offers advanced targeting capabilities to reach specific B2B audiences (by title, department, company size, industry type) and consumer audiences based on deep psychographic and demographic profiling.

Direct Respondent Access & No Third-Party Markups

Connects directly to respondent panels, streamlining the process and reducing the cost associated with intermediaries.

Automated Fielding

Automates the process of deploying surveys to the defined target market, increasing efficiency and speed.

Multi-Source Supply Consistency (PSID)

Assigns a unique PureSpectrum Identifier (PSID) to each respondent, even if sourced from multiple panels, to prevent deduplication and ensure data integrity.

PureScore™ Data Quality System

A proprietary, AI-driven respondent-level scoring system that continuously monitors respondent behavior, credibility, reliability, and consistency to identify and block low-quality or fraudulent participants, ensuring unparalleled data quality.

Comprehensive Fraud Prevention

Implements robust measures against various types of fraud, including link manipulation, hash failures, risky IP addresses (VPNs, proxies, bots), Geo IP validation, and device fingerprinting.

Respondent Behavior Monitoring

Actively tracks in-survey behaviors such as consistency, speeding, straight-lining, session duration, and responses to red herring questions to ensure engagement and genuine responses.

First Time Respondents Data Quality Screener (FRDQ)

Utilizes PureText™ and other methods to test attention and validate demographic information specifically for new respondents.

Rigorous Supplier Vetting Process

Maintains a strict process for selecting and continuously monitoring high-quality panels within its Marketplace.

Results Updated In Real-Time

Provides near-instant updates on how consumer research data is trending, allowing for immediate insights and agile decision-making.

Comprehensive Results Dashboard

Features an intuitive dashboard with easy-to-understand data charts for each survey question, presenting results visually.

Visualize Your Data

Offers tools to create various visualizations of survey data that can be easily exported for inclusion in presentations and reports.

Custom & Advanced Crosstabs

Allows for the creation of sophisticated cross-tabulations with adjustable statistical significance levels, enabling deeper data analysis.

Raw Data Exports

Facilitates in-depth analyses by allowing users to download raw survey data in common formats such as PowerPoint, Excel, and SPSS.

Instant Downloadable Results

Provides immediate access to full research results, allowing for quick customization and integration into existing workflows.

Automated Crosstab Generation

Streamlines the process of generating cross-tabulations, saving time and effort.

Data Cuts

Enables users to segment and analyze specific subsets of data for focused insights.

Significance Testing

Conducts statistical tests to determine the reliability and significance of differences observed between data groups.

Presentation-Ready Graphs and Charts

Automatically generates visually appealing and ready-to-use graphs and charts for reports.

Brand Tracking Capabilities

Helps brands understand the effectiveness of marketing efforts over time, create feedback loops, and monitor changes in consumer perceptions and market trends.

Concept Testing

Supports screening, evaluating, and optimizing new ideas and concepts before their market launch, focusing on innovation and market acceptability.

Creative Asset Testing

Allows evaluation of the performance of communications and campaigns (e.g., ads, logos, colors, phrases) for both long and short-term effectiveness, ensuring assets are distinctive and recognizable.

Ad Effectiveness Testing

Provides actionable insights for ad campaigns by collecting opinions on different advertisements and tracking key metrics like brand awareness and perception.

Consumer Sentiment Measurement

Enables rapid collection of thousands of responses globally to measure consumer feelings, attitudes, behaviors, and motivations on specific subjects for content creation or trend analysis.

B2B Research Capabilities

Supports surveying various industries and decision-makers, sourcing respondents by title, department, company size, or industry type for confident go-to-market strategies.

Customer & Market Segmentation

Helps businesses study customers based on common characteristics (demographics, behaviors) to develop a better understanding of market needs and desires and refine business strategies.

Subscription-Free Pricing

Operates on an ad-hoc project basis, meaning there are no licensing fees or upfront commitments, allowing businesses to pay only for the research they conduct.

Live Chat Support

Offers real-time assistance for queries before, during, and after fielding a survey.

Expert Account & Operational Team Support

Provides dedicated support from account managers and in-house operational teams throughout the research program.

Intuitive Software

Designed for ease of use, simplifying the market research process for users.

Survey API Integration

Allows seamless connection with existing survey building platforms and APIs for automated survey deployment and management, fitting into current workflows.