RateIt logo

RateIt

by Zipline · Since 2016
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ActiveAvailable globallyCloud
Quick facts
VendorZipline
Year launched2016
StatusActive
Location300 Collins street, Melbourne, VIC 3000, AU
Countries servedGlobal
Languages7
Integrations1+
Free tier
Free trial
Contact salesYES

About RateIt

RateIt is a feedback management software from Zipline that helps organizations collect and analyze customer feedback. It provides tools for survey creation, data reporting, and sentiment analysis so businesses can make informed decisions based on real-time insights. Users can create customized surveys to capture specific feedback and utilize advanced analytics to interpret results effectively. RateIt also supports integration with existing systems to simplify data collection and reporting processes. Key capabilities: survey creation data reporting sentiment analysis integration support real-time insights Best for: organizations that need to gather and analyze customer feedback efficiently.

RateIt, also known under the Zipline brand in some contexts, is a sophisticated customer experience (CX) platform built to help enterprises deeply understand and act on customer feedback across every possible touchpoint. Unlike traditional survey tools that focus on generic metrics like CSAT or NPS, RateIt emphasizes a business-outcomes-first approach, correlating customer sentiment directly with performance indicators like revenue, retention, and advocacy. This enables brands to not only gather input but to clearly see how those insights tie into broader organizational goals. With a strong omni-channel feedback collection system, RateIt allows businesses to listen to their customers everywhere—from websites and mobile apps to in-location devices—ensuring that feedback is captured at the most critical interaction points. The software goes further by surfacing contextually relevant themes in real time, providing actionable insights rather than just raw data. This focus on actionable intelligence makes it more than a measurement tool; it's a strategic CX engine that helps guide product, marketing, and operational decisions.

Pros & Cons

What users like
  • +Omni-Channel Customer Feedback: Captures insights from multiple touchpoints for a full customer view.
  • +Data-Driven Growth Metrics: Helps businesses track how CX improvements impact revenue and retention.
  • +Contextually Relevant Insights: Identifies patterns in customer needs for better decision-making.
  • +Operational Improvement Tracking: Monitors changes and measures their effect on key business metrics.
  • +CX Journey Acceleration: Supports businesses in implementing and refining customer experience strategies.
  • +Proven Case Studies: Demonstrates success with brands like Fitness First, Gardens by the Bay, and Mitre 10.
  • +Expert Support: CX specialists provide clear recommendations for driving measurable outcomes.
What users flag
  • Pricing Unclear: No upfront details on costs, making ROI assessment difficult.
  • Learning Curve: May require effort to effectively implement and utilize all features.
  • Limited Scope Beyond CX Management: Focuses on customer experience without broader business analytics.
  • Potential Integration Effort: Businesses may need to invest time in connecting it with existing platforms.

Features

Key features

Omni-channel Feedback Capture & Analysis
This software provides an integrated way to capture customer feedback, insights, and sentiment across every digital touchpoint (website, app, in-store, etc.), offering a holistic view of the customer journey.
Direct Correlation to Business Metrics
It uniquely focuses on linking customer experience activities and changes directly to measurable business outcomes like revenue, retention, and customer advocacy, moving beyond arbitrary CX scores.
Contextual Insight Interpretation
The platform understands and highlights contextually relevant themes within the collected data across all channels, enabling businesses to identify and prioritize the most critical customer needs.
Expert Guidance & Recommendations
RateIt (Zipline) offers access to CX experts who provide clear, actionable recommendations on how to improve the business, ensuring that insights lead to tangible results and movement in real business metrics.
Comprehensive CX Journey Acceleration
It provides a structured path for organizations to mature their CX initiatives, from initial learning to embedding customer experience into the company's DNA, guiding them at every step.

Additional features

Omni-channel Customer Feedback Capture
Gathers feedback from all customer interaction points.
Customer Feedback Analysis
Processes and breaks down collected customer feedback.
Customer Feedback Interpretation
Understands the meaning and implications of customer feedback.
Actionable Insights
Helps identify areas needing improvement and facilitates taking action.
Growth Focus
Designed to help grow enterprises.
Metrics Correlation
Connects activities to key business metrics like revenue, retention, and customer advocacy.
Sentiment Capture
Records customer emotions and opinions.
Touchpoint Monitoring
Captures feedback at every customer interaction point to provide a complete picture.
Cross-Channel Understanding
Helps comprehend customer needs across all communication channels.
Contextual Theme Identification
Pinpoints relevant patterns and themes within customer data.
Decision Support
Assists in making informed decisions about important customer needs.
Operational Change Tracking
Monitors changes made to business operations.
Impact Measurement
Shows how operational changes affect key business metrics.
CX Journey Acceleration
Supports organizations in advancing their customer experience initiatives.
CX Learning Path
Guides businesses through various stages of CX maturity (Learning, Basic, Capable, Flourishing, Embodied).
High-Value CX Data
Promises an exceptional dataset for understanding customer behavior.
Real Business Outcomes
Focuses on achieving tangible results for businesses.
Clear Recommendations
Provides actionable advice for business improvement.
Credible CX Experts
Offers access to experienced professionals with industry and technical knowledge.
API Documentation
Provides resources for developers to integrate with the platform.
Engage Solution
A specific product or solution component related to engaging customers.
Understand Solution
A specific product or solution component related to understanding customer insights.
Act Solution
A specific product or solution component related to taking action on feedback.
Accelerate Solution
A specific product or solution component related to speeding up CX progress.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
7
Interface languages
12
Billing currencies

Interface languages

EnglishSpanishFrenchGermanItalianDutchPortuguese

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPYYUA🇷🇺RUB🇧🇷BRL🇮🇳INR🇨🇭CHF🇲🇽MXN

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