Recurrency Platform logo

Recurrency Platform

by mobivity · Since 2007
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ActiveAvailable globallyCloud
Quick facts
Vendormobivity
Year launched2007
StatusActive
Location3133 West Frye Road Suite 215 Chandler, AZ 85226, US
Countries servedGlobal
Languages6
IntegrationsN/A
Free tierN/A
Free trialN/A
Contact salesYES

About Recurrency Platform

Recurrency Platform is a software from Mobivity that provides a method for app developers to drive faster user acquisition and retention. It includes features for retailers and brands, game developers, and a resource center, helping to reach millions of new customers through mobile games. The platform addresses the need for effective marketing methods in an environment where traditional media has become less effective and more expensive. Through the utilization of mobile games, businesses can tap into a large audience while also learning about competitors' loyalty program offerings. Key capabilities: How It Works Overview Retailers & Brands Game Developers Resource Center Blog Best for: app developers and retailers that need to increase user engagement and store traffic.

Mobivity stands out as an innovative marketing technology platform designed to link mobile gameplay with real-world brand rewards through its Connected RewardsTM system. With over 3 billion people engaged in mobile gaming, Mobivity offers brands and game developers an opportunity to reach vast and otherwise unexplored customer segments. The platform specializes in turning gaming interactions into meaningful brand engagements, capitalizing on the fact that gaming has overtaken social media as a primary mobile activity. Mobivity's user interface is crafted for ease of use, allowing marketers to seamlessly navigate its features, from managing rewards to monitoring campaign analytics. The software integrates well with existing marketing systems, enhancing the versatility of its offerings and enabling a cohesive marketing strategy. With functionalities aimed at improving customer loyalty and engagement, Mobivity offers a unique solution that combines audience analytics, in-game rewards, and budget-friendly media costs to optimize marketing expenditures. Not only can brands fund their offers through partner-backed media, but they can also leverage meaningful analytics to assess campaign performance effectively.

Pros & Cons

Pros
  • Strong focus on mobile gaming engagement.
  • Ability to integrate with existing loyalty programs.
  • Budget-friendly solutions through partner funding.
  • Comprehensive analytics for performance optimization.
Cons
  • Pricing details are not readily available, requiring inquiries.
  • May require a shift in marketing strategy for brands new to mobile gaming

Features

Key features

Connected RewardsTM

Combines mobile gameplay with brand rewards, allowing consumers to earn real-world rewards for in-game actions.

Loyalty Program Integration

Engage loyalty members through innovative rewards schemes that integrate seamlessly with gaming experiences.

Audience Analytics

Provides insights into consumer behaviors and preferences, allowing brands to tailor their marketing strategies effectively.

Game Publisher Rewards

Offers incentives to game developers that drive higher engagement with their apps.

Budget-friendly Media Costs

Brands can fund their offer costs through partner-funded media, reducing overall marketing expenses.

Multi-channel Reach

Connects brands and game developers to broader audiences through integrated mobile gaming strategies.

Performance Tracking

Offers measurable analytics to evaluate the effectiveness of marketing campaigns and optimize strategies.

Additional features

Connected RewardsTM

Integrates in-game rewards with real-world incentives to enhance consumer engagement.

Loyalty Program Integration

Increases loyalty program utilization and engagement rates through mobile gaming.

Audience Analytics

Dissects audience data to inform targeted marketing strategies.

Game Publisher Rewards

Provides financial incentives to game developers for utilizing Mobivity's platform.

Budget-friendly Media Costs

Lowers customer acquisition costs through partner-supported funding.

Multi-channel Reach

Expands brand reach to mobile gaming audiences effectively.

Performance Tracking

Monitoring tools to gauge the success of marketing initiatives.

In-game Brand Rewards

Offers players valuable rewards that enhance their gaming experience while promoting brands.

Creative Campaign Opportunities

Unique marketing opportunities that leverage the interactive nature of mobile games.

Customizable Marketing Strategies

Allows brands to tailor their campaigns based on specific goals and audience insights.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
6
Interface languages
24
Billing currencies

Interface languages

EnglishSpanishFrenchGermanItalianPortuguese

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇨🇭CHF🇨🇳CNY🇯🇵JPY🇮🇳INR🇷🇺RUB🇧🇷BRL🇲🇽MXN🇸🇪SEK🇳🇿NZD🇭🇰HKD🇸🇬SGD🇮🇱ILS🇿🇦ZAR🇸🇦SAR🇦🇪AED🇮🇩IDR🇹🇭THB🇲🇾MYR🇵🇭PHP

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