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Referazon

by Referazon - Amazon · Since 2019
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ActiveAvailable globallyCloud
Quick facts
VendorReferazon - Amazon
Year launched2019
StatusActive
LocationPO BOX 427, East Amherst, New York 14051, US
Countries servedGlobal
Languages1
Integrations3+
Free tierNO
Free trialNO
Contact salesNO

About Referazon

Referazon is a specialized influencer marketing platform designed to help brands source Amazon-focused influencer content and manage campaigns efficiently.

Referazon is a specialized influencer marketing platform designed to help brands source Amazon-focused influencer content and manage campaigns efficiently. The software streamlines the creation of Amazon shoppable videos by connecting brands with vetted Amazon Influencers who can produce product reviews, demos, and lifestyle UGC that appear directly on Amazon listings and storefronts. This reduces the traditional time spent searching, vetting, negotiating, and managing influencer relationships. The platform also includes an upcoming AI-powered influencer search and CRM module that enables brands and agencies to discover creators, analyze engagement metrics, and manage campaigns from a centralized dashboard. Features such as influencer tagging, creative brief management, sample tracking, and payment tracking support campaign coordination and reporting. Referazon is particularly suited for e-commerce brands seeking to drive Amazon conversions through on-platform video content and live influencer promotions. Overall, the software focuses on accelerating influencer-driven sales on Amazon by combining content production, analytics, and relationship management into one workflow.

Pros & Cons

Pros
  • Streamlines sourcing of Amazon influencers, reducing research and vetting workload significantly.
  • Provides shoppable video content that directly boosts Amazon listing engagement and conversions.
  • Centralizes influencer campaign tracking with tagging, briefs, and relationship notes.
  • AI discovery tools help brands quickly identify relevant Amazon-focused content creators.
  • Supports multi-brand and multi-user environments for agencies managing multiple clients.
Cons
  • Primarily centered on Amazon ecosystem, limiting usefulness for non-Amazon campaigns.
  • Upcoming core CRM and search features may not yet be fully available to all users.
  • No explicit mention of advanced reporting dashboards beyond basic influencer metrics.
  • Dependency on influencers being part of Amazon program narrows creator selection pool.
  • Platform focus on video deliverables may not suit brands prioritizing non-video formats.

Features

Key features

Amazon Shoppable Videos

Order influencer-made videos that appear on Amazon listings and storefronts.

AI Influencer Search

Discover Amazon influencers instantly using AI-powered search tools.

Influencer CRM

Manage influencer relationships, campaigns, notes, and communication centrally.

Influencer Analytics

Evaluate engagement scores, rates, follower counts, and estimated prices.

Amazon Live Campaigns

Run live-stream promotions hosted by Amazon influencers to drive sales.

Additional features

Amazon shoppable video ordering

Request product demos, reviews, and UGC from vetted influencers.

AI influencer discovery

Instantly find Amazon influencers using intelligent search filters.

Top creator discovery

Identify influencers by sales-based tier badges like Bronze to Platinum.

Influencer analytics metrics

View engagement rates, quality scores, and estimated influencer pricing.

Campaign management tools

Organize influencer campaigns with tagging and categorization features.

Creative brief creation

Send structured briefs to influencers to guide content production.

Payment tracking

Monitor payments made to influencers within campaigns.

Sample tracking

Track product samples shipped to influencers for content creation.

Amazon Live integration

Promote products via influencer-hosted live streams on Amazon.

Amazon UGC sourcing

Obtain user-generated content demonstrating products to increase value perception.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
1
Interface languages
1
Billing currencies

Interface languages

English

Billing currencies

🇺🇸USD

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