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ROI Hunter

by ROI Hunter · Since 2014
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Quick facts
VendorROI Hunter
Year launched2014
StatusActive
LocationROI Hunter has offices in Brno, Prague, London, São Paulo, Boston, and Dubai, with some employees working remotely from Europe, Brazil, India and the US.
Countries servedN/A
Languages2
IntegrationsN/A
Free tierNO
Free trialNO
Contact salesYES

About ROI Hunter

ROI Hunter is a Product Performance Management (PPM) platform for enterprise retailers.

ROI Hunter is a Product Performance Management (PPM) platform designed specifically for enterprise e-commerce retailers. It aims to solve the challenge of optimizing ad spend by focusing on product-level profitability. The platform integrates data from various advertising channels like Meta, Google, and TikTok, along with analytics and custom sources, to provide SKU-level performance insights. This allows marketing teams to identify which products are driving profit and which are draining the budget. Key features include advanced product segmentation, consolidated campaign analytics, and creative automation tools like image and video template editors. Pricing is based on a percentage of ad spend, and the company requires a minimum monthly dynamic ad spend for its services. The platform is a SaaS solution, accessible via a web browser. Support is available through a help center and dedicated customer success managers.

Pros & Cons

Pros
  • Integrates product performance data from multiple channels into a single platform.
  • Provides SKU-level insights to optimize ad spend for profitability.
  • Offers creative automation tools to scale ad creation without a design team.
  • Partners with Meta and Google for advanced campaign control features.
  • Dedicated customer success managers assist with strategy and execution.
Cons
  • Pricing is not publicly listed in fixed tiers, requiring contact with sales.
  • The service is targeted at enterprise retailers with significant ad spend, making it unsuitable for smaller businesses.
  • No free trial is explicitly offered; engagement starts with a free audit for qualified businesses.

Features

Key features

Product Insights

Integrates performance data from multiple channels to provide a single source of truth on individual product performance.

Product Segmentation

Groups products into segments like bestsellers or poor-performers to optimize ad budget allocation in real-time.

Campaign Insights

Consolidates Meta, Google, and Google Analytics campaign results and metrics into a unified dashboard for analysis.

Segment Prioritisation

Controls product visibility in ad campaigns without breaking campaign structure, allowing for boosting or reducing spend on specific items.

Creative Automation

Includes an Image and Video Template Editor to scale the creation of promotional materials and turn static images into videos.

Additional features

Split Testing

Allows for A/B testing of Meta campaigns to find the most effective combination of targeting, creative, and bidding.

Automatic Rules

Enables setting up automated actions for Meta campaigns, such as pausing at a certain budget or running on specific days.

Campaign Creator

Provides a centralized location for launching product campaigns on both Meta and Google Performance Max.

GenAI Tools

Offers AI-powered features to remove backgrounds, adjust lighting, and create unique scenes for product creatives.

Catalog Product Video (CPV)

Turns product feed images into dynamic videos for use in Meta campaigns.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Countries served
2
Interface languages
1
Billing currencies

Interface languages

EnglishPortuguese

Billing currencies

🇪🇺EUR

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