Route Master logo

Route Master

by Sono IT · Since 2008
No reviews yet
Active1+ countriesCloud
Quick facts
VendorSono IT
Year launched2008
StatusActive
LocationSlavonska avenija 26/1, 10000 Zagreb
Countries served1+
Languages2
Integrations
Free tier
Free trial
Contact salesYES

About Route Master

Route Master is an advanced GIS mapping and geodetic software from Sono IT that supports complex geographical analysis. It combines Global Mapper, LiDAR analysis, and Geographic Calculator so users can conduct precise data interpretation. This software is designed for professionals who require detailed mapping capabilities and spatial analysis tools. With Route Master, users can manage and visualize geospatial data effectively, making it suitable for various applications in engineering, environmental studies, and urban planning. Key capabilities: GIS mapping LiDAR processing Data visualization Spatial analysis Geodetic calculations Best for: GIS professionals and analysts that need advanced geographic information system tools for detailed mapping and analysis tasks.

Route Master by Sono IT d.o.o. is a comprehensive mobile-based information system designed to enhance the efficiency and productivity of field sales teams. It provides sales staff with real-time access to customer data, order processing, invoicing, proof of delivery, and POS equipment management, all from handheld devices such as smartphones, tablets, or specialized terminals. The system’s focus on mobile operation allows field personnel to perform tasks directly at the point of sale, reducing errors associated with manual entry and improving overall customer satisfaction. With built-in GPS tracking, management can monitor field staff performance, optimize routes, and increase accountability, ensuring that tasks are completed efficiently and on time. One of the key strengths of Route Master is its capability to integrate operational and marketing insights. Through customizable questionnaires, surveys, and reporting tools, the software captures valuable data on product placement, competition, promotions, and customer behavior, enabling managers to make informed business decisions. The system also supports van sales operations, offline functionality, and digital signature capture for proof of delivery, enhancing flexibility for diverse sales scenarios.

Pros & Cons

What users like
  • +Provides real-time access to customer data, sales history, and stock levels, improving field staff efficiency and decision-making.
  • +Enables accurate order processing, invoicing, and proof of delivery directly at the point of sale, reducing errors and returns.
  • +Tracks GPS locations and visit times of sales staff, optimizing route planning and workforce productivity.
  • +Supports van sales with mobile warehouse monitoring, stock tracking, and on-the-go invoicing.
  • +Allows detailed customer categorization and segmentation for targeted marketing and sales activities.
What users flag
  • Primarily designed for FMCG and wholesale distribution, limiting adaptability for other industries without customization.
  • May require additional hardware such as mobile devices, Bluetooth printers, and barcode scanners, increasing implementation costs.
  • Some features, such as van sales or offline synchronization, may require technical setup and maintenance expertise.
  • Supervisory and reporting features may require training for managers to fully leverage hierarchical monitoring.
  • Digital signature and POD features depend on compatible devices, which may pose limitations in certain regions.

Features

Key features

Sales Tracking
Monitors customer visits, order collection, invoicing, and delivery confirmation
Customer Data Management
Stores customer addresses, contact details, sales history, and debt analysis
Customer Categorization
Allows classification by sales channel, traffic, type, and format for better reporting
Proof of Delivery
Provides electronic delivery notes and traceability of goods with barcode and RFID
Van Sales Management
Supports direct sales from vehicles with stock tracking and mobile invoicing

Additional features

Sales and Orders
Create and process orders using customer history and contracted assortments
Invoicing and Returns
Issue invoices on-site and manage returns efficiently
Proof of Delivery
Electronic confirmation of goods delivered with traceability
Van Sales
Manage mobile warehouse, track stock levels, and print invoices via Bluetooth
Customer Categorization
Classify outlets by multiple criteria for targeted reporting
POS Equipment Management
Record, issue, and track customer equipment and promotional materials
Questionnaires and Surveys
Custom forms to capture marketing, merchandising, and shelf data
Field Staff Monitoring
Record GPS positions, visit start/end times, tasks, and reasons for no sale
Offline Operation
Work without connectivity with automatic data synchronization
Inventory Management
Optimize stock and forecast new purchases using real-time data
Time and Resource Savings
Reduces costs associated with rewriting orders and manual work
Improved Customer Satisfaction
Minimizes errors in orders and deliveries
Reduced Postage Costs
Eliminates need to send invoices separately
Traceability to Point of Sale
Tracks goods using barcode and RFID including lot and expiration
Lower Equipment Costs
Manages equipment efficiently to reduce customer charges
Managing Indirect Customers
Registers customers outside ERP with full equipment and marketing records
Increased Productivity with GPS
Enhances field staff efficiency through location tracking
More Productive Field Staff
Provides up-to-date sales, stock, and customer information
Digital Signature for Order Confirmation
Captures signatures for verification in supply chain
Better Marketing Information
Offers analytical data from surveys and questionnaires
Supervisory Mode
Allows managers to monitor subordinate users’ performance in real-time

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

1
Countries served
2
Interface languages
20
Billing currencies

Available in

Croatia

Interface languages

Englishlocal Croatian

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇯🇵JPY🇦🇺AUD🇨🇦CAD🇨🇭CHF🇨🇳CNY🇸🇪SEK🇮🇳INR🇰🇷KRW🇲🇽MXN🇳🇿NZD🇸🇬SGD🇭🇰HKD🇳🇴NOK🇹🇷TRY🇿🇦ZAR🇧🇷BRL🇷🇺RUB

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