SailPlay logo

SailPlay

by Retail Rockets · Since 2012
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SoldAvailable globallyCloud
Quick facts
VendorRetail Rockets
Year launched2012
StatusSold
Location401 Park Ave South 9th Floor New York, NY 10016
Countries servedGlobal
Languages2
Integrations7+
Free tier
Free trial
Contact salesYES

About SailPlay

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Sailplay is a powerful B2C marketing automation platform developed to streamline customer loyalty and engagement efforts through a unified and highly functional system. Now part of Retail Rocket, Sailplay offers an impressive suite of tools that enable businesses to automatically collect and analyze customer data, personalize marketing interactions, and drive repeat purchases. The software combines a centralized CRM, loyalty program management, omnichannel communication, gamification features, and robust analytics in a seamless cloud-based experience. Its core strength lies in its ability to unify customer data from multiple sources—online platforms, POS systems, and websites—into a centralized CRM. This “single source of truth” is crucial for businesses aiming to deliver highly personalized marketing campaigns and loyalty programs. Sailplay’s ability to automate customer segmentation based on behavior and demographics further enhances its effectiveness, ensuring that communication and offers are tailored precisely to each user. The platform’s loyalty program engine is notably flexible, allowing for the creation of bonus-based systems, tiered rewards, and real-time redemption mechanisms.

Pros & Cons

What users like
  • +Extremely high customer engagement with a 70% loyalty program penetration rate.
  • +Seamless integration of email and SMS marketing, enabling personalized, data-driven campaigns.
  • +Impressive improvements in email performance metrics (e.g. +20% open rate, +35% click rate).
  • +Outstanding 24/7 customer service—responsive, flexible, and deeply involved.
  • +User-friendly platform integration with tailored support for complex loyalty strategies.
What users flag
  • Limited customization options for loyalty program structures, resulting in a lack of flexibility for businesses

Features

Key features

Unified CRM & Customer Data Management
Automatically collects customer information from various sources into a single platform for a comprehensive customer view.
Omnichannel Loyalty Program Platform
Offers a flexible platform for quickly launching and managing complex, customized loyalty programs across all customer touchpoints.
Integrated Gamification with Quests
Uniquely combines game mechanics like leaderboards and badges with "quests" (special tasks) to significantly increase customer engagement and loyalty.
Professional, Visual Communication Tool (Sender)
Provides an easy-to-use visual interface for professional customer communication via email, SMS, and Viber, including A/B testing and trigger chains.
Powerful Analytics & Auto-Segmentation
Features robust analytical tools and automatic customer segmentation based on actions and demographics for highly personalized and effective marketing campaigns.
Automated Trigger Chains & Personalization
Enables the creation of automated communication sequences and highly personalized marketing scenarios across different channels.

Additional features

CRM (Customer Data Management Platform)
Automatically collects and manages customer information from various sources.
Loyalty Platform
Enables quick launch and management of loyalty programs.
Sender
A professional and easy-to-use tool for customer communication with a visual interface.
Analytics
A powerful tool for analyzing marketing campaign results.
Push Notifications
Supports sending push notifications to customers.
Price Lists
Management of product price lists.
Promo Codes
Creation and management of promotional codes.
Email Newsletters
Supports sending email marketing campaigns.
A/B Testing
Allows testing different versions of campaigns to optimize results.
Content Manager
Manages content for communications.
Tags
Allows tagging customers for categorization.
Dashboards
Provides visual dashboards for tracking key metrics.
SMS Messaging
Supports sending SMS messages.
Trigger Chains
Automates sequences of communications based on events.
Reports
Generates reports on various aspects of customer data and campaigns.
Support
Offers customer support.
Gifts
Management and distribution of gifts as rewards.
Viber Messaging
Supports sending messages via Viber.
Templates
Provides templates for various communications and campaigns.
Analytics (Tooling)
Collects and analyzes data for marketing results.
Товары и покупки (Products and Purchases)
Tracks customer product and purchase history.
Promotional Campaigns
Supports setting up and managing promotional campaigns.
Certificates
Management and distribution of certificates (likely gift certificates or reward certificates).
Auto-segmentation
Automatically groups customers based on actions and demographics.
Data Collection (Tooling)
Easily integrates various information sources.
Segmentation (Tooling)
Groups customers based on actions and socio-demographic information for personalization.
Loyalty Programs (Tooling)
Builds effective omnichannel loyalty programs with flexible customization.
Quests
Sets up special tasks for clients, allowing combination into exciting quests, with ready-made templates.
Gamification
Increases customer loyalty using game mechanics like leaderboards, progress bars, and badges.
Email Marketing (Tooling)
Creates bulk and triggered email campaigns with personalized data-driven scenarios.
SMS Marketing (Tooling)
Offers personalized and trigger-based SMS communication.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
2
Interface languages
11
Billing currencies

Interface languages

EnglishRussian

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇳CNY🇷🇺RUB🇮🇳INR🇧🇷BRL🇲🇽MXN

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