About Salesforce Marketing Cloud

Salesforce Marketing Cloud is a marketing software from Salesforce that helps businesses access and action their data, deploy campaigns faster with AI, and scale 1:1 personalization. It provides features such as SiriusXM, Formula 1, advancement, Analyst Reports, and Webinars so marketing teams can drive growth effectively. Marketing Cloud is designed to support organizations of various sizes across different industries, ensuring they can execute targeted marketing strategies. With a focus on improving customer relationships, it offers extensive tools for campaign management and analytics. Key capabilities: data integration campaign automation customer journey mapping analytics and reporting personalization Best for: marketing teams that need to improve customer engagement and drive campaign performance.

Salesforce Marketing Cloud Details

Vendor
Salesforce
Year Launched
1999
Location
Salesforce, Inc. Salesforce Tower 415 Mission Street, 3rd Floor San Francisco, CA 94105
Deployment
cloud, ios, android
Training Options
documentation, live online
Countries Served
All Countries
Languages
Español, Português, English, Français, Deutsch, Italiano, Nederlands, Svenska, 日本語, 简体中文, 繁體中文, 한국어, ไทย
Users
Marketing teams, digital strategists, campaign managers, data analysts, customer engagement professionals, and marketing operations leaders.
Industries Served
Retail, finance, technology, healthcare, media and entertainment, travel and hospitality, education, and any industry focused on personalized digital marketing and customer engagement.
Tags
Marketing automation, cross‑channel campaigns, customer journey mapping, email marketing, audience segmentation, predictive analytics, mobile engagement, social media marketing, marketing dashboards, data‑driven marketing.

Salesforce Marketing Cloud's In-App Market Place

Does Salesforce Marketing Cloud have an in-app market place?

Yes

How many Mini-Apps in the marketplace?

1

Mini Apps

N/A

Pricing Options

Free trial
Free version
Request a quote
Promo Offer

Accepted Payment Currencies

USD

Pros & Cons

  • Offers powerful tools for managing and automating complex, cross‑channel marketing strategies.
  • Personalization and journey automation improve customer engagement and conversion rates.
  • Analytics and reporting help teams measure performance and optimize marketing spend.
  • Supports integration with CRM and data sources for unified customer insights.
  • Scales from small teams to enterprise marketing operations.
  • Can be complex to set up and optimize without dedicated marketing operations expertise.
  • Costs can be high for smaller teams or organizations with limited budgets.
  • Requires strong data quality and governance to power accurate personalization and analytics.
  • Learning curve for advanced features and predictive tools.
  • Integration with external systems may need technical support.

Salesforce Marketing Cloud's Support Options

Chatbot

Available

Salesforce Marketing Cloud's Alternatives