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Scratcher

by Scratcher · Since 2017
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ActiveAvailable globallyCloudFree tier
Quick facts
VendorScratcher
Year launched2017
StatusActive
LocationRovsingsgade 68, København, Hovedstaden 2100, DK
Countries servedGlobal
Languages12
Integrations9+
Free tierYES
Free trial
Contact sales

About Scratcher

Scratcher is a content blocking software from Scratcher that helps users control access to specific web pages. It provides features such as page blocking, customizable filters, and usage tracking so users can maintain focus and limit distractions. The software allows users to define which pages are blocked based on categories or individual URLs, thus improving productivity and protecting against inappropriate content. Additionally, it offers insights into browsing habits to help users make informed adjustments to their internet usage. Key capabilities: page blocking customizable filters usage tracking category selection URL management Best for: individuals and organizations that need to regulate online activity and ensure safe browsing practices.

Scratcher by Scratcher is a modern gamification platform designed to boost user engagement through interactive campaigns such as digital scratch cards, spin-the-wheel experiences, quizzes, and more. The primary goal of Scratcher is to help businesses attract, convert, and retain customers in a fun, personalized way. By allowing brands to create immersive experiences, it enhances lead generation, increases website engagement, and gathers valuable customer data in the process. One of Scratcher’s standout aspects is its clean and intuitive user interface. The dashboard is well-organized and easy to navigate, even for users with minimal technical expertise. Setting up a campaign is remarkably straightforward thanks to its drag-and-drop builder. Scratcher offers a library of templates to get started quickly, which can be customized to align with brand aesthetics. The navigation menu is logically structured, with clear tabs for analytics, campaign management, and integrations, making the platform user-friendly and accessible. In terms of functionality, Scratcher provides a range of gamified formats including scratch cards, spin wheels, personality tests, and memory games.

Pros & Cons

What users like
  • +Extensive Gamification Formats: Offers a wide variety of interactive games and formats suitable for diverse marketing objectives.
  • +Provides sophisticated tools for managing, distributing, and tracking prizes, which is crucial for successful gamified campaigns.
  • +Transforms standard pop-ups into interactive engagement tools, going beyond simple lead capture.
  • +Offers detailed insights into campaign performance, participant behavior, and channel effectiveness for continuous optimization.
What users flag
  • While comprehensive, the sheer number of features might be overwhelming for absolute beginners in gamification.
  • Although easy to start, leveraging all advanced features like custom integrations or detailed analytics might require a learning investment.
  • While many integrations are offered, relying heavily on third-party tools for certain functionalities might introduce additional complexities or costs.
  • While analytics are strong, the text doesn't explicitly mention A/B testing features for optimizing different campaign variation

Features

Key features

Intuitive Drag-and-Drop Editor
This feature simplifies campaign creation for all skill levels by offering pre-designed templates and over 20 dynamic elements, eliminating the need for coding.
Over 40 Interactive Formats
Scratcher provides a wide variety of gamified experiences, from luck-based games like spin-the-wheel to knowledge-based quizzes and skilled-based challenges, catering to diverse marketing goals.
Comprehensive Prize Management System
This unique system allows for precise control over prize distribution, tracking availability, setting winning metrics, and offering flexible redemption options, including unique codes and in-store redemption.
Pop-Ups That Do More Than Just Pop
Scratcher's pop-ups go beyond basic attention-grabbing by allowing the incorporation of any interactive element or game, complete with custom triggers and flexible placement for enhanced engagement.
Wallets for Loyalty and Rewards
This specialized feature provides participants with a centralized place to view and manage their earned prizes, driving repeat engagement through login functionality, reward catalogs, and push notifications.
Extensive App-Integrations
With the ability to connect with over 3000 web apps through native integrations, advanced integrations, custom integrations, API, and webhooks, Scratcher ensures seamless data flow and workflow automation with existing marketing tech stacks.

Additional features

Campaign Flow
Customize campaigns with pre-built structures, drag-and-drop editing, dynamic navigation, multiple games, personalized pages, and user-driven paths.
Custom Fonts and Colors
Ensure consistency by using your unique branding elements.
Animations and Effects
Add custom game sounds and videos to deliver a distinctive and engaging user experience.
Social Sharing
Boost campaign reach and engagement by enabling participants to share effortlessly via various social media platforms and email.
Multilingual Campaigns
Connect with diverse audiences through localized campaigns by easily adding multiple languages with copy-paste setup and generating unique links for each language.
App-Integrations (Design)
Enable embedding gamification features directly into your app for a cohesive user experience.
Emojis Gallery
Create engaging campaigns by adding emojis that resonate with your audience's language and tone of voice.
Skilled-Based
Interact with your audience by challenging their skills, encouraging active participation, and fostering a sense of achievement.
Special Formats
Include intro pages, forms, and end pages to create an immersive experience.
Flexible Prize Delivery
Enable redemption in-store or through your webshop for added convenience.
Consolation Prizes
Offer secondary rewards to keep participants engaged.
Prize Draws
Automate prize selection for fairness and efficiency.
Prize Recycling
Manage non-redeemed prizes for the same campaign.
Teaser
Show visitors a preview before showing them the full-size version.
Multi-Purpose Use
Inform, engage, generate leads, or convert—design pop-ups tailored to your specific goals.
Interactive Formats (Pop-Ups)
Incorporate any interactive element or game into your pop-ups for maximum engagement.
preferences.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Monthly plans

Single Plan

EUR 129

Starter Plan

EUR 399

Pro Plan

EUR 699

Countries & Languages

Global
Countries served
12
Interface languages
1
Billing currencies

Interface languages

EnglishSpanishFrenchGermanItalianPortugueseDutchJapaneseChineseKoreanRussianTurkish

Billing currencies

🇪🇺EUR

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