Senri logo

Senri

by SENRI Ltd. · Since 2015
No reviews yet
Active5+ countriesCloud
Quick facts
VendorSENRI Ltd.
Year launched2015
StatusActive
LocationNakameguro, Meguro, Tokyo, Japan
Countries served5+
Languages3
Integrations3+
Free tierNO
Free trialNO
Contact salesYES

About Senri

SENRI is a sales force automation (SFA) platform for businesses in frontier markets. It combines a mobile app for field staff and a web app for managers to track sales activities, manage orders and deliveries, and analyze performance.

SENRI is a sales force automation (SFA) platform designed to improve the productivity of field sales operations, particularly for companies in frontier markets. The system consists of a mobile app for field staff and a web-based dashboard for managers. Key capabilities include GPS tracking of sales reps, activity and route planning, order and delivery management, and customer database management. The mobile app supports offline functionality, allowing reps to work in areas with poor connectivity. For management, SENRI provides advanced analytics, sales targeting, and the ability to integrate with ERP systems like SAP and Sage. The platform also includes features for customer communication, such as bulk SMS and a WhatsApp-based direct ordering module. SENRI is available in multiple packages, though specific pricing is not published and requires a quotation. The company has headquarters in Japan and offices in Kenya, Uganda, Nigeria, and Indonesia.

Pros & Cons

Pros
  • Provides end-to-end visibility from strategic planning to field operations.
  • Mobile app works offline, which is crucial for regions with poor internet connectivity.
  • Offers extensive customization for reports, product lists, and pricing rules.
  • Supports integration with major ERP systems like SAP and Sage.
  • Includes tools for direct customer communication like bulk SMS and a WhatsApp ordering module.
Cons
  • Pricing is not publicly available and requires requesting a quote.
  • The user interface may present a learning curve for field staff accustomed to non-digital methods.
  • The focus on frontier markets might mean features are less tailored to mature Western markets.

Features

Key features

Activity Tracking

Use GPS to track staff movement, plan routes, and monitor daily customer appointments.

Order-Delivery Execution

Take orders in the field with customizable product and pricing lists, and track the process from order to delivery.

Customer Communication

Map customers with geographic tags, accumulate sales and payment history, and send promotional messages via bulk SMS.

Advanced Analytics

Analyze historical sales and activity data using built-in analytics modules or by integrating with external BI tools.

Sub-Inventory Management

Automatically reconcile stocks for vans or small retail stores.

ERP Integration

Connect SENRI with ERP systems like SAP and Sage via an extensive API module.

Additional features

Customized Reporting

Create custom visit reports with questionnaires, stock reports, and photos.

Multiple Pricing Rules

Set rules for pricing based on customer types, including bulk discounts and promotions.

Direct Sales and Promotion (SENRI DO)

Activate customers directly with a WhatsApp-based direct order-taking module.

Distributor Management

Structure customers into multiple layers and tiers to view distributor performance.

Sales Targeting

Assign and monitor sales targets for field staff and customers.

Offline Functionality

The mobile app allows field staff to create reports and take orders without an internet connection, syncing data when back online.

Geo-Fencing

Utilize geo-fencing capabilities for location-based management.

Payment Management

Track customer payments and view payment history.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

5
Countries served
3
Interface languages
14
Billing currencies

Available in

KenyaUgandaNigeriaIndonesiaJapan

Interface languages

EnglishBahasa IndonesiaJapanese

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇳CNY🇮🇳INR🇲🇽MXN🇧🇷BRL🇷🇺RUB🇨🇭CHF🇸🇪SEK🇵🇱PLN

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