Service Direct logo

Service Direct

by Service Direct · Since 2006
No reviews yet
Active1+ countries
Quick facts
VendorService Direct
Year launched2006
StatusActive
LocationN/A
Countries served1+
Languages1
Integrations3+
Free tierNO
Free trialNO
Contact salesYES

About Service Direct

A pay-per-call marketing platform that generates exclusive phone call leads for local service businesses across the United States. Clients set their desired service area and cost per lead, and receive calls from potential customers.

Service Direct is a pay-per-call lead generation platform designed for local service businesses in the US. Instead of traditional marketing campaigns, clients pay for exclusive, high-intent phone calls from potential customers in their specified service areas. The platform operates as a marketplace where businesses can set their own cost-per-lead (CPL) and manage their campaigns based on their schedule and budget. Key features include hyper-local targeting by zip code, a real-time performance dashboard (mySD) for tracking ROI, and the ability to pause campaigns at any time. Service Direct serves a wide variety of industries, from plumbing and HVAC to legal and automotive services. The company does not publish fixed pricing, as it's based on a competitive bidding model. Support is available via email and phone, with dedicated account managers for certain tiers. It is a web-based service with no native mobile or desktop applications.

Pros & Cons

Pros
  • Provides exclusive, high-intent phone call leads directly to businesses.
  • Offers a flexible pay-per-call model where clients control their cost per lead.
  • The platform allows for hyper-local targeting by zip code.
  • Includes a dashboard for transparent ROI and performance tracking.
  • Campaigns can be paused or enabled at any time, providing control over lead flow.
Cons
  • Pricing is not fixed and depends on a competitive marketplace, which may be unpredictable.
  • The service is focused exclusively on phone call leads, not web forms or other lead types.
  • Effectiveness is dependent on the client's ability to answer calls and convert them into jobs.
  • Primarily serves businesses within the United States.

Features

Key features

Pay-Per-Call Marketplace

Connects local service businesses with high-intent customer phone calls.

Targeted Lead Generation

Allows clients to define their service area by zip code to receive relevant local leads.

Flexible Bidding

Clients can set and adjust their Cost Per Lead (CPL) to manage their marketing spend.

Performance Tracking

A platform (mySD) provides real-time access to performance metrics and ROI tracking.

Campaign Management

Users can set campaign schedules and pause or enable campaigns based on their availability.

Additional features

Exclusive Leads

Phone calls are exclusive to the business they are routed to.

Programmatic Call Buying

Offers an API (Dynamic Connect) for enterprise clients to programmatically bid on and purchase calls.

Affiliate Program

Allows publishers and affiliates to sell phone call leads into the marketplace via an API.

Lead Quality Verification

Provides tools to review calls and request credit for non-qualified leads.

Multi-Industry Support

Serves a wide range of local service industries, including home services, legal, and automotive.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

1
Countries served
1
Interface languages
Billing currencies

Available in

United States

Interface languages

English

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