ShelfWatch

ShelfWatch is an advanced retail execution platform developed by ParallelDots that leverages image recognition technology to provide real-time insights into in-store shelf conditions. Designed primarily for consumer packaged goods companies, the software enables businesses to capture images from retail stores and convert them into actionable data. ShelfWatch analyzes key performance indicators such as planogram compliance, share of shelf, price tag accuracy, and on-shelf availability, helping organizations ensure their products are correctly placed and visible to customers. The platform supports field teams by reducing manual auditing time and allowing them to cover more stores efficiently. With its high accuracy levels, even in challenging conditions such as low light or obstructed views, ShelfWatch ensures reliable insights that support better decision-making. The system also enables rapid detection of new SKUs and competitor products, allowing companies to adapt strategies quickly. Integrated with tools like Saarthi for AI training, ShelfWatch continuously improves its recognition capabilities.