SOLUS AI logo

SOLUS AI

by SOLUS AI · Since 2019
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Active1+ countriesCloudOn-premise
Quick facts
VendorSOLUS AI
Year launched2019
StatusActive
LocationCartesian Mumbai Head Office Midc Road, Mumbai, Maharashtra IN
Countries served1+
Languages10
Integrations15+
Free tierNO
Free trialNO
Contact salesYES

About SOLUS AI

A hyper-personalization and retention marketing platform that drives revenue through AI-powered recommendations, predictive modeling, and automated lifecycle campaigns.

SOLUS AI is a hyper-personalization and retention marketing platform designed to help enterprise brands maximize revenue from existing customers. The platform centers on a robust Customer Data Platform (CDP) that unifies online and offline data into a comprehensive Customer 360 view. Its core strength lies in its AI-driven modules, which include a hybrid recommendation engine, predictive propensity modeling, and a flexible segmentation builder that supports natural language queries. SOLUS AI excels in multi-channel orchestration, allowing marketers to deliver personalized nudges across email, SMS, and WhatsApp. The platform also features specialized AI agents—EIGEN for campaign planning and RIG for performance analytics—that automate complex marketing tasks. While the platform is highly sophisticated, it is built for marketers, offering an intuitive interface that balances advanced technical capabilities with ease of use. Pricing is structured into tiered monthly plans based on customer record volume, with enterprise options available for custom scale. The platform is SOC 2 and GDPR compliant, making it suitable for global brands with strict data security requirements.

Pros & Cons

Pros
  • Unified AI stack integrates insights, segmentation, and execution in one platform.
  • Advanced predictive models identify churn risk and purchase propensity with high precision.
  • Natural language segmentation makes sophisticated targeting accessible to non-technical users.
  • Hybrid recommendation engine supports both online and offline use cases effectively.
  • Automated AI agents significantly reduce manual effort in campaign planning and reporting.
Cons
  • Pricing is volume-based and can become expensive as customer record counts grow.
  • Advanced custom reporting and deep-dive analytics are often available only as add-ons.
  • Onboarding and setup support hours are limited based on the chosen plan tier.
  • Enterprise-level customization requires a bespoke sales process rather than self-service configuration.

Features

Key features

Customer Data Platform

Builds a unified Customer 360 view by ingesting data from online and offline sources for lifecycle management.

Recommender Systems

Delivers personalized product suggestions using hybrid algorithms like collaborative filtering and genome matching.

Predictive Modeling

Uses Auto-ML with Gradient Boost and Random Forest to forecast churn risk, purchase propensity, and transaction likelihood.

Smart Segmentation

Provides flexible segmentation using visual builders or natural language descriptions to create targeted customer groups.

Campaign Orchestration

Automates lifecycle and ad-hoc campaigns across SMS, email, and WhatsApp with real-time CMAB optimization.

AI Agents

Features context-aware agents like EIGEN for campaign blueprint generation and RIG for automated performance insights.

Additional features

A/B Testing

Experiments with different campaign versions to identify effective messaging strategies.

Multi-Channel Execution

Maintains personalization consistency across email, SMS, and WhatsApp touchpoints.

Incrementality Measurement

Tracks conversion and lift through control group analysis to validate campaign impact.

Governance Controls

Manages campaign prioritization, scheduling, and cool-off periods to ensure marketing standards.

Feature Engineering

Calculates behavioral patterns to enable context-specific models for different business scenarios.

Segment Profiling

Offers detailed, indexed comparison tools to analyze and compare customer segments.

Data Loading

Supports SQL and CSV data loaders for enriching customer datasets.

Performance Reporting

Generates automated monthly summaries and actionable recommendations via AI agents.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Monthly plans

Starter
USD 1,900/mo
flat rate · billed monthly
  • Up to 100K customers
  • 3 sources and 3 destinations
  • 10 hours support
Source: vendor pricing page →
Advanced
USD 3,700/mo
flat rate · billed monthly
  • Up to 250K customers
  • 5 sources and 5 destinations
  • 20 hours support
Source: vendor pricing page →
Premium
USD 5,000/mo
flat rate · billed monthly
  • Up to 500K customers
  • 10 sources and 10 destinations
  • 30 hours support
Source: vendor pricing page →
Enterprise
Custom
contact sales for pricing
  • Customer Data Platform: >500k customers
  • Unlimited integrations
  • All campaign management, complex journeys
  • Campaign, customer and business analytics, custom reports

Custom pricing for scale and full customization.

Source: vendor pricing page →

Countries & Languages

1
Countries served
10
Interface languages
12
Billing currencies

Available in

🇮🇳IN

Interface languages

EnglishSpanishFrenchGermanItalianPortugueseRussianJapaneseChineseKorean

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇯🇵JPY🇨🇦CAD🇦🇺AUD🇨🇭CHF🇨🇳CNY🇸🇪SEK🇳🇴NOK🇷🇺RUB🇲🇽MXN

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