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Splio

by Splio · Since 2001
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ActiveAvailable globallyCloud
Quick facts
VendorSplio
Year launched2001
StatusActive
Location27 boulevard des italiens, Paris, France
Countries servedGlobal
Languages2
Integrations1+
Free tierN/A
Free trialN/A
Contact salesYES

About Splio

Splio is a CRM Marketing SaaS platform from Splio designed for retail. It combines data centralization, marketing automation, and campaign personalization to help businesses maximize customer interactions and opportunities. The platform supports various sectors including retail, telecoms, e-commerce, and restaurant industries, making it versatile for diverse business needs. With over 500 brands using Splio's capabilities, it aims to propel each customer contact through their lifecycle effectively. Key capabilities: data centralization marketing automation campaign personalization sector-specific solutions customer lifecycle management Best for: retailers and businesses in telecom, e-commerce, and restaurant sectors that need to manage customer relationships and improve marketing strategies.

Splio Customer Platform stands out as an advanced SaaS marketing CRM solution tailored specifically for retail and e-commerce businesses aiming to deliver personalized customer experiences and boost loyalty. With more than two decades of evolution grounded in retail industry needs, Splio has matured into a highly capable platform that empowers mid-market and enterprise-level brands to unify customer data, automate omnichannel campaigns, and build long-lasting relationships. At its core, Splio integrates a powerful AI-powered Customer Data Platform (CDP) that consolidates customer data from diverse sources—both online and offline—to create unified customer profiles. This centralized data fuels Predictive AI models that allow marketers to segment audiences, manage marketing frequency by channel, and optimize revenue outcomes through highly targeted and relevant interactions. One of Splio’s defining features is its omnichannel marketing automation, which extends across email, SMS, push wallet notifications, and retargeting ads. Campaigns can be tailored for every stage of the customer lifecycle—from acquisition and lead transformation to upselling, retention, and reactivation—using intuitive tools and automation workflows.

Pros & Cons

Pros
  • Comprehensive CRM platform: Covers customer data, loyalty management, marketing automation, and predictive AI in one system.
  • AI-driven personalization: Automates campaigns, enhances segmentation, and optimizes engagement through predictive AI.
  • Multi-channel marketing: Enables businesses to interact with customers via email, SMS, push notifications, and mobile wallets.
  • Strong retail focus: Specifically designed for e-commerce and retail businesses, ensuring tailored solutions.
  • Powerful integrations: Connects with over 100 partners and 80 e-commerce and POS systems.
  • Customer success support: Provides expert assistance with retail-focused Customer Success Managers.
Cons
  • Learning curve: Businesses may need time to fully utilize the platform’s advanced features and AI-driven tools.
  • Data reliance: Effective performance depends on quality customer data collection and management.
  • Market specificity: Primarily focused on retail and e-commerce, which may limit broader industry applicability.

Features

Key features

AI-Powered SaaS Marketing CRM for Retail & E-commerce

A specialized, cloud-based platform leveraging AI for comprehensive CRM, specifically designed to meet the unique needs of retail and e-commerce businesses.

Comprehensive Customer Data Platform (CDP)

Centralizes, visualizes, and interprets all customer data (Browse, reviews, in-store/e-commerce transactions) to create a unified customer view and enable reliable data activation across channels.

Predictive AI for Audience Segmentation & Marketing Pressure Management

Delegates to AI the creation of unique audiences for campaigns, manages marketing pressure by channel, and increases incremental revenue through actionable insights.

Omnichannel Marketing Automation with Generative AI Content

Broadcasts campaigns across all channels (email, SMS, push wallet) with automated, customizable scenarios at key customer journey stages, and includes generative AI for content writing and translation.

Mobile Wallet Integration for Loyalty & Offers

Dematerializes loyalty cards, invitations, and coupons directly into mobile wallets, enabling personalized offers via push wallet and location-based notifications near stores.

Expert Support with Retail-Native CSMs

Provides dedicated Customer Success Managers (CSMs) with retail backgrounds to help clients achieve retention and turnover goals, with support service included in the license.

Additional features

SaaS Marketing CRM Platform

Cloud-based customer relationship management specifically for marketing.

Dedicated to Retail and E-commerce

Tailored for businesses in these sectors.

AI-powered platform

Integrates Artificial Intelligence for enhanced functionality.

Powerful Ecosystem (100+ partners & 80 cash register/e-commerce integrations)

Extensive network of integrated third-party software.

Expert Support with CSMs from Retail

Provides specialized customer success management.

Deliverability of Campaigns

Ensures campaigns reach their intended recipients.

On-call Duty during Seasonal Peaks

Provides support during high-demand periods.

Support Service Included in License

Customer support is part of the subscription.

Unique Marketing Platform

Covers the entire value chain of customer marketing.

Data to Activation Coverage

Manages customer interactions from data collection to campaign execution.

Marketing Automation

Automates and broadcasts campaigns.

Multi-channel Campaign Broadcast

Sends campaigns via email, SMS, push wallet, etc.

Driving Purchase and Repurchase

Features to encourage sales.

Trigger Campaigns

Automated campaigns based on specific customer actions.

Automate and Customize Scenarios

Sets up personalized customer journeys.

Generative AI for Content

Assists in writing and translating campaign content.

Customer Data Platform (CDP)

Anchors marketing on customer knowledge.

Centralize Customer Data

Gathers all customer information in one place.

Visualize Customer Data

Presents data in an understandable format.

Interpret Customer Data

Analyzes data to derive meaning and insights.

Personalize Campaigns with RFM Segmentation

Uses Recency, Frequency, Monetary value for targeted campaigns.

Optimize Campaigns with RFM Segmentation

Improves campaign effectiveness through segmentation.

Increase Customer Knowledge

Deepens understanding of customer base.

Monitor Business KPIs

Tracks performance metrics like store and e-commerce turnover.

Loyalty Management

Tools for setting up and managing loyalty programs.

Automate Loyalty Communications and Rewards

Sends automated messages and rewards.

Real-time Loyalty Information Access for Customers

Customers can view their loyalty status instantly.

Mobile Wallets Integration

Engages customers through smartphone wallets.

Dematerialize Loyalty Cards, Invitations, Coupons

Converts physical items to digital wallet passes.

Personalized Offers via Push Wallet

Sends targeted promotions directly to mobile wallets.

Notify Customers Near Stores

Sends location-based push notifications.

Predictive AI

Optimizes CRM performance.

Delegate Audience Creation to AI

AI generates unique audiences for campaigns.

Manage Marketing Pressure by Channel

Controls communication frequency to avoid oversaturation.

Increase Incremental Revenue with Actionable Insights

Provides data-driven recommendations for revenue growth.

Drive Relevant Interactions

Aims to improve engagement and campaign performance.

Centralize First-Party Customer Data

Gathers owned customer data from various sources.

Acquisition of Qualified Leads

Optimizes lead generation.

Audience Pushing (Meta, Google, TikTok, Snapchat)

Extends best customer audiences to ad platforms for lookalike targeting.

Lead Transformation

Supports contacts throughout their lifecycle.

Automated Journeys for Leads

Sets up automatic paths for lead nurturing.

Messages for Browse/Cart Abandonment

Triggers alerts for specific online behaviors.

Newsletter Campaigns for Nurturing

Uses newsletters to maintain engagement.

Customer Animation

Engages active customers.

Post-1st Purchase Triggers

Sets up automated actions after initial purchase.

Upselling and Cross-selling

Encourages additional purchases.

Manage Segment Changes (RFM)

Adapts campaigns based on customer lifecycle changes.

Product Recommendation

Pushes relevant products to customers.

Customer Retention

Strategies to keep customers loyal.

Engaging Loyalty Program

Designs programs that customers find appealing.

Personalized and Differentiated Journeys (Loyalty)

Tailors loyalty experiences.

Dematerialized Loyalty Card (Mobile Wallets)

Digital loyalty cards in phone wallets.

Reactivation of Inactive People

Strategies to re-engage dormant customers.

Detect Downgrade of Customers (RFM)

Identifies customers whose activity is declining.

Automated Scenarios for Reactivation

Sets up automatic re-engagement paths.

Nurturing Campaigns for Reactivation

Uses campaigns to re-engage.

Retargeting with Ads Campaigns

Uses advertising to bring inactive customers back to e-commerce.

Performance Analysis

Monitors and improves campaign effectiveness.

Visualize and Track Campaign Performance in Real Time

Provides immediate access to key metrics.

Dashboards for Informed Decisions

Tools for identifying trends, opportunities, and areas for improvement.

SaaS with a Human Face

Business model emphasizes human proximity and support.

Marketer-Centric

Designed with marketers' needs in mind.

Tech for Retail

Technology specifically built for retail marketing use cases.

Retail Ecosystem Connectivity

Connects to other retail solutions.

Growth Partner

Supports clients in their business development.

Customer Success Focus

Aims for mutual retention and sales goals.

Innovation for Retail

Integrates data, automation, and AI for daily operations.

To the Rhythm of Retail

Adapts to retail industry highlights and trends.

Pricing

Free trial
Free version
Request a quote
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Countries & Languages

Global
Countries served
2
Interface languages
8
Billing currencies

Interface languages

EnglishFrench

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇯🇵JPY🇨🇦CAD🇨🇭CHF🇨🇳CNY

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