Splio is a CRM Marketing SaaS platform from Splio designed for retail. It combines data centralization, marketing automation, and campaign personalization to help businesses maximize customer interactions and opportunities. The platform supports various sectors including retail, telecoms, e-commerce, and restaurant industries, making it versatile for diverse business needs. With over 500 brands using Splio's capabilities, it aims to propel each customer contact through their lifecycle effectively. Key capabilities: data centralization marketing automation campaign personalization sector-specific solutions customer lifecycle management Best for: retailers and businesses in telecom, e-commerce, and restaurant sectors that need to manage customer relationships and improve marketing strategies.
Splio Customer Platform stands out as an advanced SaaS marketing CRM solution tailored specifically for retail and e-commerce businesses aiming to deliver personalized customer experiences and boost loyalty. With more than two decades of evolution grounded in retail industry needs, Splio has matured into a highly capable platform that empowers mid-market and enterprise-level brands to unify customer data, automate omnichannel campaigns, and build long-lasting relationships. At its core, Splio integrates a powerful AI-powered Customer Data Platform (CDP) that consolidates customer data from diverse sources—both online and offline—to create unified customer profiles. This centralized data fuels Predictive AI models that allow marketers to segment audiences, manage marketing frequency by channel, and optimize revenue outcomes through highly targeted and relevant interactions. One of Splio’s defining features is its omnichannel marketing automation, which extends across email, SMS, push wallet notifications, and retargeting ads. Campaigns can be tailored for every stage of the customer lifecycle—from acquisition and lead transformation to upselling, retention, and reactivation—using intuitive tools and automation workflows.
A specialized, cloud-based platform leveraging AI for comprehensive CRM, specifically designed to meet the unique needs of retail and e-commerce businesses.
Centralizes, visualizes, and interprets all customer data (Browse, reviews, in-store/e-commerce transactions) to create a unified customer view and enable reliable data activation across channels.
Delegates to AI the creation of unique audiences for campaigns, manages marketing pressure by channel, and increases incremental revenue through actionable insights.
Broadcasts campaigns across all channels (email, SMS, push wallet) with automated, customizable scenarios at key customer journey stages, and includes generative AI for content writing and translation.
Dematerializes loyalty cards, invitations, and coupons directly into mobile wallets, enabling personalized offers via push wallet and location-based notifications near stores.
Provides dedicated Customer Success Managers (CSMs) with retail backgrounds to help clients achieve retention and turnover goals, with support service included in the license.
Cloud-based customer relationship management specifically for marketing.
Tailored for businesses in these sectors.
Integrates Artificial Intelligence for enhanced functionality.
Extensive network of integrated third-party software.
Provides specialized customer success management.
Ensures campaigns reach their intended recipients.
Provides support during high-demand periods.
Customer support is part of the subscription.
Covers the entire value chain of customer marketing.
Manages customer interactions from data collection to campaign execution.
Automates and broadcasts campaigns.
Sends campaigns via email, SMS, push wallet, etc.
Features to encourage sales.
Automated campaigns based on specific customer actions.
Sets up personalized customer journeys.
Assists in writing and translating campaign content.
Anchors marketing on customer knowledge.
Gathers all customer information in one place.
Presents data in an understandable format.
Analyzes data to derive meaning and insights.
Uses Recency, Frequency, Monetary value for targeted campaigns.
Improves campaign effectiveness through segmentation.
Deepens understanding of customer base.
Tracks performance metrics like store and e-commerce turnover.
Tools for setting up and managing loyalty programs.
Sends automated messages and rewards.
Customers can view their loyalty status instantly.
Engages customers through smartphone wallets.
Converts physical items to digital wallet passes.
Sends targeted promotions directly to mobile wallets.
Sends location-based push notifications.
Optimizes CRM performance.
AI generates unique audiences for campaigns.
Controls communication frequency to avoid oversaturation.
Provides data-driven recommendations for revenue growth.
Aims to improve engagement and campaign performance.
Gathers owned customer data from various sources.
Optimizes lead generation.
Extends best customer audiences to ad platforms for lookalike targeting.
Supports contacts throughout their lifecycle.
Sets up automatic paths for lead nurturing.
Triggers alerts for specific online behaviors.
Uses newsletters to maintain engagement.
Engages active customers.
Sets up automated actions after initial purchase.
Encourages additional purchases.
Adapts campaigns based on customer lifecycle changes.
Pushes relevant products to customers.
Strategies to keep customers loyal.
Designs programs that customers find appealing.
Tailors loyalty experiences.
Digital loyalty cards in phone wallets.
Strategies to re-engage dormant customers.
Identifies customers whose activity is declining.
Sets up automatic re-engagement paths.
Uses campaigns to re-engage.
Uses advertising to bring inactive customers back to e-commerce.
Monitors and improves campaign effectiveness.
Provides immediate access to key metrics.
Tools for identifying trends, opportunities, and areas for improvement.
Business model emphasizes human proximity and support.
Designed with marketers' needs in mind.
Technology specifically built for retail marketing use cases.
Connects to other retail solutions.
Supports clients in their business development.
Aims for mutual retention and sales goals.
Integrates data, automation, and AI for daily operations.
Adapts to retail industry highlights and trends.
Be the first to drop a review
Zeal is a project management software from Zeal that supports team collaboration. It includes task…
LovCash is a blockchain-powered financial and commerce platform from LovCash that revolutionizes the fast-moving consumer…
Zygo Companion is a software platform from Zygo Tecnologia that assists in managing and analyzing…
Spot something wrong or outdated?
Suggest a correction — a reviewer verifies every change.
Splio is a CRM Marketing SaaS platform from Splio designed for retail. It combines data centralization, marketing automation, and campaign personalization to help businesses maximize customer interactions and opportunities. The platform supports various sectors including retail, telecoms, e-commerce, and restaurant industries, making it versatile for diverse business needs. With over 500 brands using Splio's capabilities, it aims to propel each customer contact through their lifecycle effectively. Key capabilities: data centralization marketing automation campaign personalization sector-specific solutions customer lifecycle management Best for: retailers and businesses in telecom, e-commerce, and restaurant sectors that need to manage customer relationships and improve marketing strategies.
Does Splio have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
N/A
USD ($), EUR (€), GBP (£), AUD (A$), JPY (¥), CAD (C$), CHF (CHF), CNY (¥)
Email Address
corp-marketing@splio.comContact
+33 1 84 73 11 11Zeal is a project management software from Zeal that supports team collaboration. It includes task…
LovCash is a blockchain-powered financial and commerce platform from LovCash that revolutionizes the fast-moving consumer…
Zygo Companion is a software platform from Zygo Tecnologia that assists in managing and analyzing…