About Square Loyalty
Square Loyalty is a customer loyalty program software from Square that works with the POS system to track sales and increase repeat visits. It provides features such as Food & Drink, Point of Sale, Payments, Websites, and Invoices, so businesses can effectively engage and reward their customers. The platform enables users to set up a loyalty program quickly and gain 360° insights into the customer behaviors. This software supports various types of businesses, making it adaptable to different customer bases. Key capabilities: loyalty tracking customer engagement data analytics rewards management integration with POS Best for: businesses that need to foster customer loyalty and increase repeat visits.
Square Loyalty by Square is a customer loyalty program solution designed to seamlessly integrate with the broader Square ecosystem, enabling small and medium-sized businesses to reward repeat customers, boost engagement, and drive customer retention. Developed as an extension of Square’s point-of-sale (POS) system, Square Loyalty allows merchants to easily set up and customize digital loyalty programs that align with their business model. Key features include point-based rewards, customer insights, automated reward notifications, and performance tracking tools—all managed directly from the Square Dashboard. The user interface of Square Loyalty is one of its strongest assets. True to Square’s design philosophy, the interface is clean, intuitive, and visually cohesive across platforms. Users can quickly navigate through loyalty settings, create rules (e.g., earn one point per dollar spent), and view real-time analytics with minimal effort. Adding new loyalty rules or modifying an existing program is straightforward, and the system walks users through setup with helpful prompts. The integration with Square POS ensures that staff members can easily enroll customers during checkout, without disrupting the transaction flow.
Pros & Cons
- Works effortlessly with other Square products, creating a unified business management system.
- Offers flexibility in setting up earning rules, promotions, and VIP tiers to suit diverse business needs.
- Provides valuable analytics on customer behavior and sales impact, enabling informed decision-making.
- Tiered pricing model makes it suitable for businesses of varying sizes and loyalty program activity.
- While integration is a pro, businesses heavily invested in other POS or payment systems might find it less appealing.
- For businesses with many locations or extremely high loyalty visit volumes, costs could accumulate.
- While rules are customizable, deeper brand integration or unique loyalty mechanics might be limited compared to bespoke solutions.
- Automated text notifications, if not managed carefully, could lead to customers feeling overwhelmed.
- Primarily centered around point-based or visit-based rewards, which might not suit all loyalty program philosophies
Features
Key features
Businesses can tailor how customers earn points (by visits, amount spent, or items/categories purchased) to align with specific business goals and encourage desired customer behavior.
The system automatically sends transactional text notifications when customers earn points or rewards, keeping the business top-of-mind and encouraging repeat visits.
Customers can conveniently add their digital loyalty pass to Apple Wallet, allowing them to easily track their points and rewards without needing a physical card.
This unique feature allows businesses to create tiered loyalty programs (e.g., Bronze, Silver, Gold) where their most loyal customers earn rewards faster, fostering exclusivity and encouraging higher engagement.
Square Loyalty provides comprehensive data on sales impact, top loyalty customers, loyalty-attributed sales, and promotion performance, enabling businesses to understand customer behavior and optimize their strategies.
The loyalty program integrates effortlessly with other Square products like Point of Sale, Square Online, and Square Marketing, providing a unified and streamlined business management experience.
Additional features
Businesses can choose whether customers earn points by visits, amount spent, or items or categories purchased to help reach specific business goals.
Customers can sign up for the loyalty program at the point of sale, through the Square Online site, or via an invoice, offering multiple convenient entry points.
Transactional text notifications are automatically sent when a customer earns points or rewards, ensuring the business stays top of mind.
Customers can easily redeem rewards in-store or online, and the process is straightforward for staff as well.
Businesses can create limited-time or recurring promotions with bonus points to boost loyalty engagement and bring customers back.
Customers can add their digital loyalty pass to their Apple Wallet to easily track their points and rewards.
Businesses can define and name multiple VIP tiers (e.g., Bronze, Silver, Gold) with different point multipliers, allowing their most loyal customers to earn rewards faster.
Access to data like top loyalty customers, loyalty-attributed sales, and average spend of loyalty vs. non-loyalty customers to understand the program's effectiveness.
Integrates with free built-in CRM tools to quickly view a customer’s loyalty status and provide personalized experiences.
Track the performance of loyalty promotions directly from Square Dashboard to understand what resonates with customers and inform future strategies.
Pricing
Monthly plans
Countries & Languages
Interface languages
Billing currencies
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About Square Loyalty
Square Loyalty is a customer loyalty program software from Square that works with the POS system to track sales and increase repeat visits. It provides features such as Food & Drink, Point of Sale, Payments, Websites, and Invoices, so businesses can effectively engage and reward their customers. The platform enables users to set up a loyalty program quickly and gain 360° insights into the customer behaviors. This software supports various types of businesses, making it adaptable to different customer bases. Key capabilities: loyalty tracking customer engagement data analytics rewards management integration with POS Best for: businesses that need to foster customer loyalty and increase repeat visits.
Square Loyalty Details
Square Loyalty's In-App Market Place
Does Square Loyalty have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Plans
Monthly plans
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), AUD ($), CAD ($), JPY (¥), CNY (¥), INR (₹), RUB (₽), BRL (R$), MXN ($)
Pros & Cons
- Works effortlessly with other Square products, creating a unified business management system.
- Offers flexibility in setting up earning rules, promotions, and VIP tiers to suit diverse business needs.
- Provides valuable analytics on customer behavior and sales impact, enabling informed decision-making.
- Tiered pricing model makes it suitable for businesses of varying sizes and loyalty program activity.
- While integration is a pro, businesses heavily invested in other POS or payment systems might find it less appealing.
- For businesses with many locations or extremely high loyalty visit volumes, costs could accumulate.
- While rules are customizable, deeper brand integration or unique loyalty mechanics might be limited compared to bespoke solutions.
- Automated text notifications, if not managed carefully, could lead to customers feeling overwhelmed.
- Primarily centered around point-based or visit-based rewards, which might not suit all loyalty program philosophies
Square Loyalty's Support Options
Contact
1 (855) 700-6000Square Loyalty's Alternatives
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