Synth

Synth is a retail intelligence and operations optimization platform designed for consumer brands selling through retail channels such as Sephora, Ulta, Target, Whole Foods, Space NK, and Credo Beauty. It helps brands identify revenue leakage across retail doors by analyzing stockouts, demand fluctuations, and execution issues. The platform provides visibility into product performance at the door level, allowing teams to understand where sales are underperforming and why. The software also supports buyer-facing analytics by automatically generating briefs that include sell-through data, velocity comparisons, stockout frequency, and performance benchmarks. These insights help brands improve negotiations and improve retail placement outcomes. In addition, Synth connects sales velocity to demand forecasting and production planning, helping teams reduce over-ordering and avoid stockouts. Operationally, Synth automates repetitive workflows such as purchase order processing, inventory updates from 3PL systems, and reorder alerts. It reduces manual workload while improving decision-making speed and accuracy for retail and supply chain teams.