Tactile Marketing Automation logo

Tactile Marketing Automation

by PFL · Since 1996
No reviews yet
ActiveAvailable globally
Quick facts
VendorPFL
Year launched1996
StatusActive
LocationMontana, USA
Countries servedGlobal
Languages8
Integrations5+
Free tier
Free trial
Contact salesYES

About Tactile Marketing Automation

Tactile Marketing Automation is a direct mail platform from PFL that powers direct response marketing. It provides direct mail buy vs. build options, connects smoothly to CRM and MAP tools, and includes knowledgeable and dedicated support teams so users can deliver targeted mail that drives engagement and results. With nearly 30 years of use, PFL offers a one-stop shop with end-to-end capabilities, ensuring that users can rely on a trusted printing and mailing partner for their marketing needs. Key capabilities: direct mail buy vs. build option knowledgeable support teams smooth connection to CRM and MAP tools one-stop shop with end-to-end capabilities trusted printing and mailing partner Best for: marketers that need effective direct mail solutions.

Tactile Marketing Automation by PFL is a robust platform that uniquely integrates direct mail into digital marketing strategies. This software is developed by PFL (PrintingForLess), a company with nearly three decades of experience in the print and fulfillment industry. It is designed to cater to businesses looking to enhance their marketing efforts by combining traditional direct mail with modern digital automation tools. The software excels in creating a seamless blend of direct mail with digital marketing automation, which is a significant advantage for businesses aiming to reach their audience in more personalized and tangible ways. It integrates effortlessly with major CRM and marketing automation platforms like Salesforce Marketing Cloud, Marketo, and Oracle Eloqua. This integration enables businesses to automate the sending of direct mail pieces based on triggers from their digital marketing activities, such as a customer interaction or a specific time in a marketing campaign. One of the standout features of Tactile Marketing Automation is its ability to personalize each direct mail piece at scale.

Pros & Cons

What users like
  • +Strong integration capabilities with leading CRM and marketing platforms.
  • +Comprehensive direct mail automation that includes strategy, production, delivery, and measurement.
  • +High levels of data security and compliance.
What users flag
  • Limited visibility into specific pricing models.
  • Potentially limited support channels.

Features

Key features

Integration with CRM/MAP
Seamlessly integrates with platforms like Salesforce Marketing Cloud, Marketo, and Eloqua.
Event-Triggered Sending
Automatically sends direct mail based on digital signals and customer actions.
Personalization
Customizes direct mail pieces for each recipient using data from your CRM.
Tracking and Analytics
Tracks delivery and response data within your existing systems.
Scalability
Supports both small-scale and large-scale direct mail campaigns.
Security & Compliance
Compliant with HIPAA, GDPR, and other security standards.

Additional features

CRM/MAP Integration
Event-Triggered Sending
Personalization
Tracking and Analytics
Scalability
Security & Compliance
Instant Delivery Notifications
International Shipping
Design Services
Environmental Sustainability

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
8
Interface languages
5
Billing currencies

Interface languages

EnglishSpanishFrenchGermanItalianDutchPortugueseJapanese

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇯🇵JPY🇦🇺AUD

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