About Tactile Marketing Automation
Tactile Marketing Automation is a direct mail software/platform from PFL that powers direct response marketing. It provides direct mail buy vs. build options, knowledgeable and dedicated support teams, and a smooth connection to CRM and MAP tools so businesses can automate, personalize, and deliver targeted mail that drives engagement and results. With almost 30 years of use, PFL serves as a trusted printing and mailing partner, offering a one-stop shop with end-to-end capabilities for businesses looking to integrate direct mail into their marketing strategy. Key capabilities: direct mail buy vs. build option knowledgeable and dedicated support teams smooth connection to CRM and MAP tools one-stop shop with end-to-end capabilities trusted printing and mailing partner Best for: marketers that need to deliver effective direct mail campaigns.
Tactile Marketing Automation by PFL is a robust platform that uniquely integrates direct mail into digital marketing strategies. This software is developed by PFL (PrintingForLess), a company with nearly three decades of experience in the print and fulfillment industry. It is designed to cater to businesses looking to enhance their marketing efforts by combining traditional direct mail with modern digital automation tools. The software excels in creating a seamless blend of direct mail with digital marketing automation, which is a significant advantage for businesses aiming to reach their audience in more personalized and tangible ways. It integrates effortlessly with major CRM and marketing automation platforms like Salesforce Marketing Cloud, Marketo, and Oracle Eloqua. This integration enables businesses to automate the sending of direct mail pieces based on triggers from their digital marketing activities, such as a customer interaction or a specific time in a marketing campaign. One of the standout features of Tactile Marketing Automation is its ability to personalize each direct mail piece at scale.
Pros & Cons
- +Strong integration capabilities with leading CRM and marketing platforms.
- +Comprehensive direct mail automation that includes strategy, production, delivery, and measurement.
- +High levels of data security and compliance.
- −Limited visibility into specific pricing models.
- −Potentially limited support channels.
Features
Key features
- Integration with CRM/MAP
- Seamlessly integrates with Customer Relationship Management (CRM) and Marketing Automation Platforms (MAP) such as Salesforce Marketing Cloud, Marketo, and Eloqua. This integration allows for the synchronization of customer data and marketing activities across platforms, enhancing the efficiency and effectiveness of marketing campaigns.
- Event-Triggered Sending
- Automatically sends direct mail based on specific digital signals or customer actions, such as website visits or email interactions. This feature enables timely and relevant communication, increasing the likelihood of engagement and conversion.
- Personalization
- Customizes direct mail pieces for each recipient using data from your CRM. This personalization can include tailored messaging, images, and offers based on recipient demographics, preferences, and behavior, improving the relevance and impact of the mail.
- Tracking and Analytics
- Tracks delivery and response data within your existing systems. This feature provides insights into the performance of direct mail campaigns, including delivery rates, open rates, and responses, allowing for data-driven decision-making and optimization of future campaigns.
- Scalability
- Supports both small-scale and large-scale direct mail campaigns. Whether you’re sending a few pieces or managing large volumes, this feature ensures that the system can handle varying campaign sizes and volumes efficiently.
- Security & Compliance
- Compliant with industry standards such as HIPAA (Health Insurance Portability and Accountability Act) and GDPR (General Data Protection Regulation). This ensures that direct mail practices adhere to stringent security and privacy regulations, protecting sensitive customer information and maintaining legal compliance.
Additional features
- CRM/MAP Integration
- Integrates seamlessly with Customer Relationship Management (CRM) and Marketing Automation Platforms (MAP), such as Salesforce, HubSpot, and Marketo. This feature ensures that customer data and marketing efforts are synchronized, streamlining processes and enhancing campaign effectiveness.
- Event-Triggered Sending
- Automatically dispatches communications based on specific customer actions or events, such as a purchase or a website visit. This feature ensures timely and relevant interactions, increasing engagement and response rates.
- Personalization
- Customizes communications for individual recipients using data from CRM systems. This includes tailoring content, offers, and messaging to match the recipient's preferences, behaviors, and demographics, enhancing relevance and impact.
- Tracking and Analytics
- Provides insights into the performance of campaigns through data on delivery rates, open rates, and responses. This feature allows users to measure the effectiveness of their communications and make data-driven improvements.
- Scalability
- Capable of managing both small and large-scale campaigns efficiently. This feature ensures that the system can accommodate varying volumes of communications, from limited runs to extensive global campaigns.
- Security & Compliance
- Adheres to industry standards and regulations, including GDPR and HIPAA, ensuring that data handling and privacy practices meet legal requirements. This feature protects sensitive information and maintains regulatory compliance.
- Instant Delivery Notifications
- Provides real-time updates on the delivery status of communications. This feature allows users to track when and where their communications are delivered, improving visibility and operational control.
- International Shipping
- Supports the shipping of communications to global destinations. This feature enables businesses to reach international customers effectively, expanding their market reach and ensuring timely delivery across borders.
- Design Services
- Offers professional design support for creating visually appealing and effective communications. This feature includes assistance with layout, graphics, and content to enhance the impact and effectiveness of the materials.
- Environmental Sustainability
- Focuses on eco-friendly practices in the production and distribution of communications. This feature includes using sustainable materials, reducing waste, and implementing green practices to minimize environmental impact.
Pricing
Countries & Languages
Interface languages
Billing currencies
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About Tactile Marketing Automation
Tactile Marketing Automation is a direct mail software/platform from PFL that powers direct response marketing. It provides direct mail buy vs. build options, knowledgeable and dedicated support teams, and a smooth connection to CRM and MAP tools so businesses can automate, personalize, and deliver targeted mail that drives engagement and results. With almost 30 years of use, PFL serves as a trusted printing and mailing partner, offering a one-stop shop with end-to-end capabilities for businesses looking to integrate direct mail into their marketing strategy. Key capabilities: direct mail buy vs. build option knowledgeable and dedicated support teams smooth connection to CRM and MAP tools one-stop shop with end-to-end capabilities trusted printing and mailing partner Best for: marketers that need to deliver effective direct mail campaigns.
Tactile Marketing Automation Details
Tactile Marketing Automation's In-App Market Place
Does Tactile Marketing Automation have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), JPY (¥), AUD (A$)
Pros & Cons
- Strong integration capabilities with leading CRM and marketing platforms.
- Comprehensive direct mail automation that includes strategy, production, delivery, and measurement.
- High levels of data security and compliance.
- Limited visibility into specific pricing models.
- Potentially limited support channels.
Tactile Marketing Automation's Support Options
Email Address
inquire@pfl.comContact
(800) 930-5088Community Forums
https://www.pfl.com/platform/platform-overviewTactile Marketing Automation's Alternatives
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