Tappi logo

Tappi

by Tappi · Since 2022
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ActiveAvailable globallyCloudOn-premise
Quick facts
VendorTappi
Year launched2022
StatusActive
LocationMitsumi Business Park, 4th Floor, Muthithi Rd, Westlands, Nairobi, Kenya
Countries servedGlobal
Languages1
IntegrationsN/A
Free tierNO
Free trialNO
Contact salesYES

About Tappi

Tappi is a financial management platform from Tappi that organizes the payment information and helps users build a better relationship with the money, people, and the businesses users transact with.

Tappi is a modern, AI-driven platform designed to help small and medium-sized businesses build a strong digital presence, attract customers, and grow revenue without needing advanced technical skills. Its biggest strength lies in how it simplifies the process of going online, allowing businesses to create a functional, SEO-optimized webpage in minutes and start promoting their services almost immediately. What makes Tappi particularly valuable is its all-in-one approach. It combines customer engagement, marketing, reputation management, and loyalty tools into a single platform, reducing the need for multiple disconnected systems. Businesses can collect verified customer reviews via SMS or WhatsApp, run targeted advertising campaigns on platforms like Facebook and Instagram, and even automate follow-ups to improve customer retention. The platform also provides insights into customer behavior and spending patterns, helping business owners make data-driven decisions and personalize their marketing efforts. Another standout feature is its accessibility, especially in emerging markets, as it allows businesses to run ads and manage campaigns using mobile-friendly tools and even alternative payment methods like airtime.

Pros & Cons

Pros
  • Designed specifically for small and medium-sized businesses (SMEs)
  • Combines CRM, marketing, reputation, and analytics in one platform
  • Easy to use with mobile-first and low-barrier onboarding
  • Helps businesses get online quickly and attract customers
  • Strong focus on emerging markets and local business growth
Cons
  • Primarily focused on SMEs, not large enterprises
  • Feature depth may be lighter than full enterprise CRM systems
  • Availability and ecosystem strongest in Africa (e.g., Kenya, Nigeria)
  • Requires consistent usage to fully benefit from insights and automation

Features

Key features

All-in-One SME Growth Platform

Helps small businesses build an online presence, attract customers, and manage engagement from one system.

AI-Powered Reputation Management

Collects customer feedback via SMS or WhatsApp and uses AI to respond and improve online ratings.

Customer Insights & CRM

Tracks customer behavior, spending patterns, and engagement to enable data-driven decisions.

Marketing & Campaign Automation

Allows businesses to run targeted campaigns and promotions based on real transaction data.

Digital Business Profile Creation

Automatically generates online business pages to help SMEs get discovered quickly.

Additional features

Online Business Page Builder

Creates SEO-optimized business profiles or mini websites in minutes.

Customer Feedback Collection

Gathers verified reviews via messaging channels after transactions.

AI Review Response System

Automatically responds to customer feedback to improve engagement.

Customer Segmentation & Insights

Groups customers based on behavior and spending trends.

Loyalty Programs

Rewards repeat customers with points and incentives to boost retention.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
1
Interface languages
3
Billing currencies

Interface languages

English

Billing currencies

KSH🇳🇬NGN🇺🇸USD

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