Ternair logo

Ternair

by Ternair · Since 2006
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ActiveAvailable globallyCloud
Quick facts
VendorTernair
Year launched2006
StatusActive
LocationFloridalaan 6 3404 WV IJsselstein The Netherlands
Countries servedGlobal
Languages8
Integrations13+
Free tierN/A
Free trialN/A
Contact salesN/A

About Ternair

Ternair is a customer data platform and marketing automation software from Ternair that helps organizations build successful marketing campaigns. It combines customer data platform capabilities, marketing automation features, and website recognition to support flexible and effective campaigns. Ternair enables users to create personalized experiences through detailed customer insights and website personalization. With an easy-to-use interface, it allows both novice and advanced users to engage effectively with their audience. The platform provides the ability to track customer journeys and improve campaign performance in real time. Key capabilities: customer data platform marketing automation website recognition customer insights website personalization Best for: marketers and businesses that need a comprehensive solution for executing targeted marketing campaigns.

Ternair by Ternair is a sophisticated marketing automation platform designed to streamline and enhance various aspects of digital marketing. It provides a suite of features aimed at optimizing marketing campaigns, increasing customer engagement, and improving overall marketing efficiency. Ternair offers an extensive range of features, starting with campaign management tools that allow users to create, manage, and track marketing campaigns across multiple channels, including email, social media, and SMS. The platform provides tools for designing campaigns, segmenting audiences, and measuring performance. Lead management capabilities are also robust, enabling users to capture, nurture, and qualify leads with automated lead scoring and segmentation to prioritize prospects and improve conversion rates. Customer segmentation tools are a key feature, enabling businesses to categorize their audience based on behavior, demographics, and purchase history. This segmentation supports targeted and personalized marketing efforts. Ternair also provides detailed analytics and reporting features, offering insights into campaign performance, customer behavior, and ROI. Customizable dashboards and reports help users make data-driven decisions.

Pros & Cons

Pros
  • Comprehensive Feature Set: Includes advanced tools for campaign management, lead generation, and customer segmentation.
  • Omnichannel Capabilities: Supports integration across multiple channels such as email, social media, SMS, and web.
  • Advanced Analytics: Provides detailed insights into campaign performance and customer behavior.
  • High Customizability: Offers flexible options for content personalization and automation.
  • Integration Options: Integrates with various third-party systems, enhancing data flow and operational efficiency.
Cons
  • Complexity: The extensive feature set may present a steep learning curve for new users.
  • Cost: Higher pricing tiers may be expensive for smaller businesses.
  • Implementation Time: Setting up and configuring the platform may require significant time and resources.
  • Customization Limitations: Some users may find the customization options less flexible compared to competitors.

Features

Key features

Hypersegmentation

Ability to create highly granular customer segments for targeted marketing campaigns.

Personalized Campaigns

Delivers highly personalized marketing messages across multiple channels.

Data Integration

Seamlessly integrates data from various sources, including CRM, website analytics, and more.

Omnichannel Marketing

Orchestrates marketing campaigns across email, mobile, social media, and other channels.

Customer Journey Mapping

Provides a comprehensive view of the customer journey.

AI-Powered Analytics

Uses AI to analyze data and provide insights for optimization.

Ease of Use

User-friendly interface and intuitive workflow.

Flexibility

Highly customizable to meet the specific needs of different businesses.

Security and Compliance

Ensures data privacy and security.

Scalability

Can handle large volumes of data and scale as businesses grow.

Additional features

Marketing Automation

Automates marketing tasks and workflows.

Customer Data Platform (CDP)

Unifies customer data from various sources.

Email Marketing

Creates and sends personalized email campaigns.

Omnichannel Marketing

Orchestrates marketing campaigns across multiple channels.

Content Personalization

Delivers personalized content based on customer behavior.

Website Recognition

Recognizes returning visitors and delivers personalized experiences.

Lead Generation

Generates and nurtures leads.

360-Degree Customer View

Provides a comprehensive view of each customer.

Data Connectivity

Connects to various data sources.

Hypersegmentation

Creates highly granular customer segments.

AI Marketing & Analytics

Uses AI to analyze data and optimize campaigns.

User Training

Provides training resources for users.

Support Team

Offers dedicated support to customers.

Personal Consultant

Provides personalized consulting services.

Marketing Automation Specialist

Offers specialized marketing automation expertise.

Add-on Webshop

Provides additional features and functionalities

Pricing

Free trial
Free version
Request a quote
Promo Offer

Monthly plans

Scale-Up
EUR 950/mo
billed monthly
Essentials
EUR 1,950/mo
billed monthly
Pro
EUR 3,950/mo
billed monthly

Countries & Languages

Global
Countries served
8
Interface languages
16
Billing currencies

Interface languages

EnglishDutchGermanFrenchSpanishItalianRussianPortuguese

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇯🇵JPY🇦🇺AUD🇨🇦CAD🇨🇭CHF🇨🇳CNY🇸🇪SEK🇳🇿NZD🇰🇷KRW🇸🇬SGD🇭🇰HKD🇳🇴NOK🇲🇽MXN🇮🇳INR

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