The Real Estate CRM logo

The Real Estate CRM

by Zoho · Since 2005
No reviews yet
ActiveAvailable globallyCloud
Quick facts
VendorZoho
Year launched2005
StatusActive
Location4141 Hacienda Drive, Pleasanton, California 94588, US
Countries servedGlobal
Languages21
Integrations6+
Free tierNO
Free trialYES
Contact salesNO

About The Real Estate CRM

Zoho CRM for Real Estate by Zoho CRM is a highly versatile cloud-based customer relationship management platform tailored specifically for the real estate industry, offering a centralized solution for managing property sales, rentals, client communication, and transaction workflows.

Zoho CRM for Real Estate by Zoho CRM is a highly versatile cloud-based customer relationship management platform tailored specifically for the real estate industry, offering a centralized solution for managing property sales, rentals, client communication, and transaction workflows. Built on the powerful Zoho CRM ecosystem, the platform combines lead management, property inventory tracking, automated workflows, and AI-driven insights into a single integrated environment that supports both independent agents and large brokerage firms. Its clean and modular interface includes pre-configured real estate modules such as properties, units, and lease agreements, making onboarding relatively straightforward while still allowing extensive customization for agencies with unique operational requirements. One of its standout features is the Zia AI assistant, which analyzes customer interactions to recommend the best times for follow-up communication and identify neglected deals before opportunities are lost. The Blueprint automation system further strengthens workflow control by enforcing key transaction stages such as KYC verification and site visits. Zoho CRM also supports buyer and seller self-service portals, improving transparency throughout the sales process.

Pros & Cons

Pros
  • Offers a dedicated feature set tailored specifically for the real estate industry, including property and lead management.
  • Provides native mobile apps for both iOS and Android, allowing agents to manage work remotely.
  • Integrates with hundreds of business apps, including real estate specific tools like Zillow and Magic Bricks, via the Zoho Marketplace.
  • Features an AI assistant, Zia, to provide smart suggestions and automate tasks.
Cons
  • The on-premise version of Zoho CRM has been discontinued, limiting deployment options to the cloud.
  • The vast array of features and customization options can be overwhelming and may require a significant time investment to master.
  • While Zoho lists many well-known customers, it does not provide specific case studies for the real estate vertical.

Features

Key features

Lead Management

Generate leads from multiple sources like social media, offline campaigns, and online forms, and track their stages until they become an opportunity.

Powerful Automation

Automatically assign leads to sales reps using predefined workflow rules and automate follow-up emails, field updates, and notifications.

Artificial Intelligence (Zia)

Receive smart suggestions for the best time to contact customers, get personalized automation suggestions, and prevent errors in workflows.

Team Collaboration

Discuss deals, collaborate on ideas, and broadcast announcements in a real-time timeline (Feeds), and integrate with chat tools for seamless communication.

Centralized Document Management

Access and manage important documents like property details and transaction documents from a central library connected to relevant leads or deals.

Invoicing and Billing

Create and store quotes, invoices, price books, and bills within the CRM to manage post-sales processes.

In-depth Analytics

Utilize over 40 pre-built reports to measure sales pipeline performance, track agent activity, forecast revenue, and monitor key performance indicators.

Mobile CRM

Access the CRM on the go to manage contacts, scan business cards, schedule follow-ups, and view real-time sales reports from a mobile device.

Additional features

Omnichannel Communication

Capture inquiries from multiple channels including social media, email, and website forms.

Drip Email Campaigns

Nurture leads and drive engagement with built-in automated email campaigns.

Project Management Tools

Keep track of all ongoing projects related to property sales and development.

Third-Party Integrations

Connect with apps like Calendly, PhoneBridge, Zillow, and PropertyRadar via marketplace extensions and APIs.

Customization

Adapt the CRM to accommodate the unique processes of real estate agents, developers, and brokerage firms.

Self-Service Portals

Create portals to connect sellers and buyers directly with your business for streamlined communication and information sharing.

Lead Scoring

Prioritize prospects by automatically scoring leads based on their engagement and profile data.

Inventory Management

Manage post-sales processes, including quotes and invoices, using powerful inventory management features.

Drip Email Campaigns

Features built-in tools for sending automated, sequence-based email campaigns to nurture prospects.

Self-Service Portals

Provides dedicated digital spaces for buyers and sellers to interact with the agency.

Lead Scoring

Assigns numerical values to prospects based on their likelihood to convert, helping agents prioritize their time.

Commission Management

Calculates agent commissions automatically based on personalized settings whenever a deal is won.

Card Scanner App

Uses a mobile scanner to automatically add lead information from business cards in 17 different languages.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
21
Interface languages
7
Billing currencies

Interface languages

ArabicChinese (Simplified)Chinese (Traditional)CzechDanishDutchEnglishFinnishFrenchGermanHungarianItalianJapaneseKoreanNorwegianPolishPortugueseRussianSpanishSwedishTurkish

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇮🇳INR🇨🇦CAD🇯🇵JPY

No reviews yet

Be the first to drop a review

Alternatives to The Real Estate CRM

Unleashified logo

Unleashified

Unleashified is a software platform from GFA Technologies that provides capable, flexible solutions for every…

Trembi logo

Trembi

Trembi is a project management software from Trembi that supports teams in planning and executing…

Skynamo logo

Skynamo

Skynamo is a sales management software from Skynamo that supports field sales teams in managing…

Sense Talent Engagement Platform logo

Sense Talent Engagement Platform

Sense Talent Engagement Platform is a talent engagement software from Sense that supports recruitment and…

Salesforce Sales Cloud logo

Salesforce Sales Cloud

Salesforce Sales Cloud is a sales force automation software from Salesforce that enables sales teams…

Salesforce logo

Salesforce

Salesforce is a CRM software platform from Salesforce that helps companies become Agentic Enterprises where…

Spot something wrong or outdated?

Suggest a correction — a reviewer verifies every change.

Often compared with The Real Estate CRM

Compare any two tools →
Unleashified logo
Unleashified
CRM
0.0
Trembi logo
Trembi
CRM
0.0
Skynamo logo
Skynamo
CRM
0.0
Sense Talent Engagement Platform logo
Sense Talent Engagement Platform
CRM
0.0