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Tooldata

by Tooldata · Since 2018
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Quick facts
VendorTooldata
Year launched2018
StatusActive
LocationAv. Concón Reñaca 4000, oficina 1603, Concón, Chile
Countries servedN/A
Languages1
IntegrationsN/A
Free tierNO
Free trialYES
Contact salesNO

About Tooldata

A marketing technology platform offering social listening, AI implementation, and custom software development.

Tooldata is a marketing technology company that provides a suite of services including a social listening SaaS platform, AI implementation, and custom software development, with a focus on the Latin American market. Their core offering is a social listening tool that allows businesses to monitor their brand, competitors, and industry trends across major social and digital media channels in real-time. The platform is enhanced by proprietary AI agents, matIA for predictive crisis detection and sofIA for conversational data analysis. Tooldata offers tiered pricing for its SaaS platform, including a 7-day free trial. Beyond the self-service tool, they provide managed reporting and consulting services. The company has physical offices in Chile, Colombia, and Peru, and their website and support are primarily in Spanish.

Pros & Cons

Pros
  • Offers a 7-day free trial for its SaaS platform without requiring a credit card.
  • Specializes in the Latin American market with AI models trained for Spanish.
  • Provides a range of services from self-service SaaS to full-service consulting and custom development.
  • Features proprietary AI agents (matIA and sofIA) for predictive and conversational analysis.
  • Transparent monthly pricing is published on the website.
Cons
  • The platform and support are primarily in Spanish, which may be a barrier for non-Spanish speaking users.
  • The entry-level price of $500/month may be high for small businesses or startups.
  • No integrations with third-party software are listed on the website.

Features

Key features

Social Listening Platform

A self-service SaaS dashboard for 24/7 monitoring of brands, competitors, and keywords across platforms like X, Facebook, Instagram, and TikTok.

AI-Powered Analysis

Utilizes proprietary AI models (matIA and sofIA) for predictive crisis detection, sentiment analysis, and conversational data analysis in Spanish.

Managed Reports & Consulting

Offers strategic reports prepared by expert analysts, providing insights on brand reputation, sentiment, and competitive landscape.

Custom AI Solutions

Provides consulting and implementation of custom AI models and process automation for businesses in various sectors like e-commerce and finance.

Digital Solutions Development

Develops custom software and digital products based on data insights gathered through their marketing intelligence services.

Additional features

Real-Time Alerts

Configurable alerts for critical mentions, sentiment shifts, and potential crises.

Competitive Benchmarking

Tools to track and compare share of voice and performance against competitors.

Multi-Platform Monitoring

Collects data from X (Twitter), Facebook, Instagram, LinkedIn, TikTok, YouTube, Spotify, and digital media.

API Access

Provides API access for exporting raw data for custom analysis and integration with other systems.

Conversational AI Analyst (sofIA)

An AI agent that allows users to query social data using natural language.

Predictive AI Agent (matIA)

An autonomous agent designed to predict and alert on potential crises before they escalate.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Monthly plans

Plan Bronce
USD 500/mo
per usage · billed monthly
  • Up to 10,000 mentions/month
  • Interactive dashboard
  • All social networks
  • AI Sentiment + AI Summary
  • Alerts + unlimited Reports
  • Share of Voice + Export
  • Onboarding + 2 trainings
  • Email support
Source: vendor pricing page →
Plan Plata
USD 1,000/mo
per usage · billed monthly
  • Up to 50,000 mentions/month
  • Everything in Bronze
  • sofIA — Conversational AI Analyst
  • Data API
  • Dedicated WhatsApp support
Source: vendor pricing page →
Plan Oro
USD 1,500/mo
per usage · billed monthly
  • Up to 100,000 mentions/month
  • Everything in Silver
  • matIA — 24/7 autonomous agent
Source: vendor pricing page →

Countries & Languages

Countries served
1
Interface languages
1
Billing currencies

Interface languages

Spanish

Billing currencies

🇺🇸USD

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