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Touchpoint MX

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Software Status:Active

About Touchpoint MX

Touchpoint MX is a customer interaction platform from Touchpoint Group that provides comprehensive solutions for omni-channel marketing automation and customer use management. It combines customer intelligence ecosystems, customer complaints analysis, and mobile app global benchmarking, so businesses can gain valuable insights into their customer interactions. Touchpoint MX is particularly useful for analyzing customer complaints and mobile app performance to inform improvements. Additionally, it supports recognition through Banking App Awards 2023, showcasing excellence in customer-centric design. Key capabilities: Customer Intelligence Ecosystems Customer Complaints VoC Mobile App Analysis Mobile App Global Benchmarking Banking App Awards 2023 Best for: businesses and organizations that need to analyze and improve customer use across multiple channels.

Touchpoint MX Details

Vendor
Touchpoint Group
Year Launched
2000
Location
1, Kenwyn St, Parnell, Auckland 1052, NZ
Deployment
cloud
Training Options
documentation, live online, in person
Countries Served
All Countries
Languages
English, Spanish, French, German, Italian, Portuguese, Chinese, Japanese, Korean, Russian
Users
Marketing Managers, Sales Representatives, Customer Service Agents, Email Marketing Specialists, Campaign Managers, Customer Success Managers
Industries Served
Healthcare, Education, Finance, Retail
Tags
CRM, Customer Engagement, Customer Loyalty, Email Marketing, Marketing Automation

Touchpoint MX's In-App Market Place

Does Touchpoint MX have an in-app market place?

Yes

How many Mini-Apps in the marketplace?

1

Mini Apps

N/A

Pricing Options

Free trial
Free version
Request a quote
Promo Offer

Accepted Payment Currencies

Usd ($), EUR (€), GBP (£), JPY (¥), AUD (A$), CAD (C$), CHF (CHF), CNY (元), SEK (kr), NZD (NZ$), KRW (₩), SGD (S$), NOK (kr), MXN (MXN$), INR (₹)

Pros & Cons

  • AI-Powered Insights: Leverages artificial intelligence for in-depth customer experience analysis.
  • Specialized for Banking & Insurance Apps: Offers tailored solutions for these key industries.
  • Comprehensive Feedback Analysis: Analyzes both ratings and free-text comments.
  • Strategic & Operational Reporting: Provides insights for both high-level decisions and day-to-day improvements.
  • Customer Loyalty Programs: Offers tools to build and manage customized loyalty initiatives.
  • Multi-Channel Analysis: Collects and analyzes data from various digital customer interactions.
  • Niche Focus: Primarily geared towards banking and insurance apps, might not be as relevant for other industries.
  • Limited Detail on "Execution" Capabilities: While it mentions collecting, managing, and analyzing, the "execute" aspect of digital customer engagement isn't clearly defined.
  • Pricing Not Immediately Visible: The cost of their solutions and services is not presented on the landing page.

Touchpoint MX's Support Options

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