Touchpoint MX

Additional features

AI-Leveraged Customer Experience Insights

Employs advanced Artificial Intelligence algorithms to process and understand customer feedback from various digital channels.

Reporting

Generates detailed summaries and visualizations of customer experience data, highlighting key trends and areas for improvement.

Recommendations

Provides specific, actionable suggestions based on the analyzed data to help businesses optimize their digital customer interactions.

Solutions for Banks

Tailored analytics and reporting tools designed to address the unique challenges and opportunities within the banking app ecosystem.

Solutions for Insurance Companies

Customized solutions aimed at enhancing customer satisfaction, loyalty, and engagement within the insurance sector's digital presence.

Mobile Customer Experience Analytics (MCXA)

Focuses specifically on understanding how customers interact with and perceive a brand's mobile applications.

Banking App Analytics & Reporting

Provides in-depth analysis of user behavior, ratings, and comments within banking applications to identify pain points and areas of success.

Customer Loyalty Programmes (Customer Loyalty+)

Offers the creation and management of bespoke loyalty and incentive programs designed to foster stronger customer relationships and repeat business.

Strategic Reporting

High-level, quarterly reports like the MCXA Report provide a broad overview of banking app performance in the competitive landscape, guiding strategic decisions.

Mobile Customer Experience Analytics (MCXA) Report (Quarterly)

A comprehensive report issued every three months that benchmarks the performance of various banking apps against each other.

Competitive Landscape Analysis (Banking Apps)

Compares a specific banking app's performance metrics against those of its key competitors in the market.

Partnership with Curinos

Collaboration with Curinos, a data and insights provider for the financial services industry, to enhance the strategic reporting capabilities.

Insights from User (Customer) Feedback (Ratings & Verbatim Comments)

Analyzes both quantitative ratings (e.g., star ratings) and qualitative open-ended text comments provided by app users.

Enhancing Banking App Strategy

Provides data-driven insights to inform the overall strategic direction and development roadmap of a banking application.

Guiding Builds & Enhancements (Banking Apps)

Offers specific recommendations to improve existing features and guide the development of new functionalities within banking apps.

Improving Banking App Management

Provides tools and insights to optimize the ongoing maintenance and updates of a banking application.

Tactical Reporting

More granular reports that focus on specific aspects of the customer experience, allowing for targeted improvements.

Operational Reporting

Detailed reports that provide insights into day-to-day app performance and customer interactions, aiding in operational adjustments.

Banking App Customer Experience Solutions

A suite of analytical and reporting tools specifically designed for organizations with banking applications.

AI Analytics Tools (Banking Apps)

Utilizes AI algorithms to identify patterns, sentiment, and key themes within banking app user feedback.

Reporting Tools (Banking Apps)

Provides various formats and visualizations of data related to banking app customer experience.

Consulting Services

Offers expert guidance and support to help organizations implement and leverage Touchpoint Group's solutions effectively.

Training Services

Provides educational resources and sessions to ensure users can maximize the value of the platform and its features.

Customer Loyalty+ (Customized Programmes)

Creates tailored loyalty and incentive schemes that align with a brand's identity and target audience.

Drive Advocacy

Aims to turn satisfied customers into brand advocates who actively promote the business.

Drive Retention

Focuses on strategies and tools to encourage customers to continue using a company's products or services.

Drive Engagement

Seeks to increase customer interaction and involvement with a brand's digital channels.

Increase Customer Numbers

Loyalty programs are designed to attract new customers through referrals and positive word-of-mouth.

Increase Customer Patronage

Encourages existing customers to use the company's products or services more frequently.

Increase Number of Sales

Loyalty initiatives often incentivize purchases and can lead to a higher volume of transactions.

Increase Repetition & Regularity of Sales

Loyalty programs aim to create consistent purchasing habits among customers.

Increase Sales Value

Can encourage customers to spend more per transaction through rewards and incentives.

Single Platform for Digital Customer Engagement

Provides a unified environment to handle all aspects of understanding and interacting with digital customers.

Collect Digital Customer Interactions

Gathers feedback and data from various digital touchpoints (e.g., app reviews, in-app surveys).

Manage Digital Customer Interactions

Offers tools to organize and categorize the collected customer feedback.

Execute Digital Customer Interactions

May include features to respond to customer feedback or trigger actions based on insights.

Analyse Digital Customer Interactions

The core functionality of the platform, using AI to derive meaning from customer data.

Text Analytics (~60 seconds for 120,000 lines)

Demonstrates the platform's ability to process and analyze large volumes of unstructured text data with high speed.

Multi-Language Support (100+ languages)

Can understand and analyze customer feedback written in over a hundred different languages.

Managed Services

Offers ongoing support and assistance in utilizing the platform and interpreting the results.

Database Management & Security

Provides services related to the storage, organization, and protection of the collected customer data.

Social

Likely includes capabilities to analyze customer feedback and mentions on social media platforms.

ISO-27001 Certified

Indicates that Touchpoint Group's platforms and processes meet the internationally recognized standard for information security management systems.