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Tracksuit

by Tracksuit · Since 2021
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ActiveAvailable globallyCloud
Quick facts
VendorTracksuit
Year launched2021
StatusActive
LocationLevel 4, Quay Building, 106-108 Quay Street, Britomart
Countries servedGlobal
Languages9
Integrations1+
Free tier
Free trial
Contact sales

About Tracksuit

Tracksuit is a brand tracking software from Tracksuit that helps marketers monitor brand performance. It combines continuous tracking, performance measurement, and ROI demonstration so users can answer critical questions about their marketing strategies. Tracksuit is designed for marketing leaders at modern consumer brands, providing insights into brand health and effectiveness. It facilitates understanding of key metrics, allowing for informed decision-making and strategy adjustments. Key capabilities: continuous tracking performance measurement ROI demonstration brand health insights user-friendly interface Best for: marketers who need ongoing brand performance assessment.

Tracksuit is a robust and user-friendly brand tracking platform that offers businesses a comprehensive solution for measuring and improving brand health. Its primary goal is to provide marketers with valuable insights into key aspects of brand performance, such as awareness, perception, and association, enabling data-driven decision-making. The platform's clean and intuitive user interface ensures that even those with limited technical expertise can easily navigate through the system. The dashboard is thoughtfully designed to give users a quick overview of their brand’s performance, with key metrics and visualizations that are easily accessible. This makes it particularly appealing for marketing teams who need to analyze data efficiently and identify opportunities for improvement. One of the standout features of Tracksuit is its ability to monitor brand health over time. The platform tracks critical brand metrics, such as awareness and consumer perception, and enables companies to understand how their brand evolves. It also offers customizable surveys that allow businesses to tailor their data collection methods to suit their specific needs, gathering actionable insights directly from their target audiences.

Pros & Cons

What users like
  • +Gained valuable insights into market position, audience, and key competitors within a few months.
  • +Real-time data with beautifully designed, easy-to-navigate dashboards.
  • +Support team is highly passionate and lives the brand.
  • +Quick, approachable, and professional responses from the Tracksuit team.
  • +Excellent choice for brand health tracking.
What users flag
  • Non-marketers might worry about fluctuations in brand metrics.
  • Statements data can be clunky and difficult to compare over time.
  • No merchandise available for brand advocacy.
  • Geolocation functionality is currently a bit odd but being improved with the addition of rural vs. city dimension.

Features

Key features

Brand Health Tracking
Monitors brand awareness, perception, and association.
Real-time Insights
Provides up-to-date data on brand performance.
User-Friendly Interface
Offers a simple and intuitive dashboard.
Customizable Surveys
Tailors surveys to specific brand needs.

Additional features

Brand Health Tracking
Monitors brand awareness, perception, and association.
Real-time Insights
Provides up-to-date data on brand performance.
User-Friendly Interface
Offers a simple and intuitive dashboard.
Customizable Surveys
Tailors surveys to specific brand needs.
Benchmarking
Compares brand performance to competitors.
Segmentation
Analyzes brand perception across different demographics.
Trend Analysis
Identifies emerging trends and opportunities.
Predictive Analytics
Forecasts future brand performance.
Integration with Other Tools
Integrates with other marketing and analytics tools.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
9
Interface languages
19
Billing currencies

Interface languages

EnglishSpanishFrenchGermanItalianPortugueseJapaneseChineseKorean

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇯🇵JPY🇦🇺AUD🇨🇦CAD🇨🇭CHF🇨🇳CNY🇸🇪SEK🇳🇿NZD🇷🇺RUB🇮🇳INR🇧🇷BRL🇭🇰HKD🇮🇱ILS🇰🇷KRW🇹🇷TRY🇸🇬SGD🇿🇦ZAR

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