Trend logo

Trend

by Trend · Since 2018
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ActiveAvailable globallyCloud
Quick facts
VendorTrend
Year launched2018
StatusActive
Location360 NW 27th, Miami, FL US
Countries servedGlobal
Languages1
Integrations1+
Free tier
Free trialYES
Contact sales

About Trend

Trend is a user-generated content (UGC) platform from Trend that connects brands with content creators to scale UGC across various platforms while increasing their marketing return on investment. It provides a curated network of UGC creators, data-driven insights, and tools for collaboration so brands can boost sales through authentic content. With Trend, brands can visualize their products through custom content studios tailored to their specific needs. This platform is trusted by over 1,000 brands, making it a reliable choice for effective content marketing strategies. Key capabilities: UGC creator network collaborative tools data analytics performance tracking real-time collaboration Best for: brands that need to generate authentic content for improved marketing performance.

Trend is a comprehensive software solution designed to cater to the needs of influencer marketing. Its standout features include a user-friendly interface, powerful analytics tools, and extensive capabilities for managing digital content. The user interface of Trend is intuitive and easy to navigate, making it simple for users to access the various features and tools available. The design elements are modern and visually appealing, enhancing the overall user experience. Additionally, the customizable dashboard allows users to tailor the interface to their specific needs, increasing efficiency and productivity. One of the core functionalities that sets Trend apart from its competitors is its focus on influencer marketing. The software offers robust tools for identifying and engaging with influencers, as well as tracking the success of influencer campaigns. This innovative aspect gives users a competitive edge in today's digital marketing landscape. In terms of performance, Trend excels in speed, efficiency, and reliability. It can easily handle large datasets and complex operations, ensuring that users can work quickly and effectively without encountering lags or delays.

Pros & Cons

What users like
  • +• Curated Creator Network: Ensures high-quality, brand-aligned content through a selective creator approval process.
  • +• Flexible Pricing: No subscription fees or commitments, allowing brands to scale content creation efforts as needed.
  • +• Creator Empowerment: Provides creators with fair compensation and creative freedom, fostering authentic content.
  • +• Comprehensive Content Types: Supports a wide range of content formats to suit diverse marketing needs.
What users flag
  • • Steep learning curve for new users
  • • Limited integration with other software tools
  • • Lack of advanced customization options for creative assets
  • • High subscription cost for smaller businesses
  • • Limited customer support options

Features

Key features

• Creator Network
Access a curated network of over 3,700 approved creators, ensuring high-quality and brand-aligned content.
• Project Management
Manage project timelines, collaborate with creators, and oversee content production through an automated platform.
• Content Licensing
Obtain 100% licensing rights for all content produced, allowing usage across various marketing channels.
• Creator Compensation
Creators are compensated fairly, with payments processed immediately upon content approval.
• Integration with Yotpo
Seamlessly showcase influencer content within Yotpo-powered galleries and widgets to enhance social proof and conversion rates.

Additional features

• Diverse Content Types
Produce various content forms, including product photography, lifestyle photography, portrait photography, product in-action videos, testimonial videos, and unboxing videos.
• Mobile App for Creators
Creators can apply for campaigns, communicate with brands, and manage content creation directly through the Trend iOS app.
• Creator Community
Join an invite-only community of influencers, gaining access to paid partnerships and branded collaborations across diverse categories.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Annual plans

Starter

USD 550

≈ USD 45.83/mo when billed annually

≈USD 45.83/mo when billed annually

Countries & Languages

Global
Countries served
1
Interface languages
1
Billing currencies

Interface languages

English

Billing currencies

🇺🇸USD

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