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trendHERO

by trendHERO · Since 2019
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ActiveAvailable globallyCloudOn-premiseFree tier
Quick facts
VendortrendHERO
Year launched2019
StatusActive
Location3A Hudson Drive, Bodden Town, Cayman Islands
Countries servedGlobal
Languages10
IntegrationsN/A
Free tierYES
Free trialNO
Contact salesNO

About trendHERO

TrendHERO is a comprehensive influencer marketing software designed to help businesses identify and collaborate with the most relevant influencers for their brand.

trendHERO is an influencer analytics and discovery platform focused on helping marketers, agencies, and brands analyse Instagram creators and find the right people to collaborate with. It provides detailed profile insights such as audience demographics, engagement rates, follower authenticity estimates, and performance metrics so you can tell whether a creator’s reach and interactions are genuine rather than inflated by bots. Instead of spending hours inspecting accounts manually, trendHERO lets you search and filter creators based on niche, location, reach, and quality metrics to build targeted influencer lists quickly and with more confidence. The platform also offers competitive benchmarking so you can compare potential partners against one another or against similar profiles in your industry, which helps with planning and budgeting influencer campaigns. Many users appreciate that trendHERO not only highlights raw numbers but also flags suspicious activity or unusual patterns, supporting smarter decisions and reducing the risk of low‑impact partnerships. Overall, it’s useful for anyone who wants deeper analytics and clearer creator insights before starting influencer collaborations or evaluating social media performance.

Pros & Cons

Pros
  • Provides detailed influencer analytics, including audience demographics, engagement rates, and brand mentions
  • Offers insight into influencer authenticity and trustworthiness through fraud detection tools
  • Allows users to track competitors' influencer marketing strategies and performance
  • Streamlines the influencer discovery process with advanced search filters and recommendations
  • Helps identify the most relevant influencers for specific campaigns or target audiences
Cons
  • Focused primarily on Instagram, limiting multi-platform campaigns.
  • Lacks full campaign management such as briefing, approvals, and payments.
  • Monthly report limits may restrict agencies managing many accounts.
  • Occasional data inconsistencies or slower interface performance reported by users.
  • Advanced reporting customization and API access are not available on most plans.

Features

Key features

Influencer Discovery & Search

Find Instagram creators using filters like follower count, engagement, location, niche, and look-alike suggestions based on an example account.

In‑Depth Account Analytics

Provides detailed metrics for influencer profiles, including engagement rates, follower growth trends, audience quality, and demographics.

Fake Followers Detection

Estimates the share of real, suspicious, and fake followers to assess authenticity.

Audience & Engagement Insights

Breaks down audience characteristics such as gender, location, and activity levels to guide targeting decisions.

Competitor Monitoring

Track competitor activity and see which influencers they work with or how they promote content.

Additional features

Look-Alike Influencer Suggestions

Finds similar profiles to a selected account to expand discovery.

Influencer List Management

Save and organize influencers into lists for outreach or comparison.

Audience Overlap Metrics

Shows where audience segments overlap between creators to optimize reach.

Reports Export & Tracking

Export analytics, track selected accounts, and monitor changes over time.

Ad Efficiency & Ads Database

Provides insights into influencer ad performance and a history of their ad posts.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
10
Interface languages
8
Billing currencies

Interface languages

EnglishSpanishFrenchGermanItalianPortugueseRussianChineseJapaneseKorean

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇷🇺RUB🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇳CNY

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