TRIBE logo

TRIBE

by TRIBE · Since 2013
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ActiveAvailable globallyCloudOn-premise
Quick facts
VendorTRIBE
Year launched2013
StatusActive
Location4, 180 Albert Road , South Melbourne, VIC 3205, AU
Countries servedGlobal
Languages5
IntegrationsN/A
Free tierNO
Free trialNO
Contact salesYES

About TRIBE

TRIBE is a powerful influencer marketing platform that helps brands connect with influencers to create authentic content and drive engagement.

TRIBE is an influencer marketing platform that helps brands plan, launch and scale social media campaigns by connecting them with creators who can produce authentic content that resonates with target audiences. It provides tools for discovering influencers across platforms, managing collaborations, and tracking performance so brands don’t have to manually search for partners or juggle spreadsheets and messages. Instead, marketing teams can browse creator profiles, review past content, and invite talent to participate in campaigns that fit specific goals or themes. TRIBE also supports content briefs and delivery tracking, helping ensure creators understand expectations and submit work on time. Performance insights like engagement and reach help brands measure results and refine strategies over time. Because creators are able to pitch content ideas directly through the platform, TRIBE encourages authentic storytelling rather than templated posts, which many brands find leads to more meaningful audience engagement. Overall, it’s designed to streamline influencer relationships by combining discovery, campaign execution, and analytics into one centralised hub that benefits both brands and content creators.

Pros & Cons

Pros
  • Centralises influencer marketing from pitching to payment.
  • AI matching speeds up finding suitable creators.
  • Real-time analytics support campaign optimisation.
  • Content licensing adds long-term value beyond a single post.
  • Flexible sourcing with the option to invite known creators.
Cons
  • Pricing is not fully transparent and may include subscription or campaign fees.
  • Large volumes of creator submissions may require time to review.
  • Campaign performance still depends heavily on creator selection and strategy.
  • Some users report mixed experiences depending on campaign structure and expectations.

Features

Key features

Creator Discovery & Matching

Gives brands access to a large opt-in creator community where creators pitch content ideas based on campaign briefs, supported by AI-powered matching.

Campaign Launch & Management

Provides a guided campaign builder to create briefs, manage pitches, handle approvals, contracts and payments in one dashboard.

Content Submission & Approval

Creators submit tailored content for brand review, and only approved posts are published.

Performance Metrics & Analytics

Tracks reach, engagement, audience demographics and campaign impact using first-party platform data.

Content Licensing & Reuse

Approved content can be licensed and repurposed for brand-owned channels and paid advertising.

Additional features

Vetted Creator Community

Creators are reviewed to maintain quality standards and audience authenticity.

Bring Your Own Creators

Brands can invite external creators to join specific campaigns via shared links.

Brand Safety Technology

Includes checks to reduce fake engagement and protect brand reputation.

Expert Support Team

Offers strategic and onboarding support through a customer success team.

Cross-Platform Campaigns

Supports campaigns across major platforms like Instagram, TikTok and Pinterest.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
5
Interface languages
15
Billing currencies

Interface languages

EnglishSpanishFrenchGermanItalian

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇳CNY🇮🇳INR🇷🇺RUB🇰🇷KRW🇧🇷BRL🇲🇽MXN🇸🇬SGD🇨🇭CHF🇸🇪SEK

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