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Trustt

by Trustt · Since 2019
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ActiveAvailable globallyCloud
Quick facts
VendorTrustt
Year launched2019
StatusActive
LocationWeWork Coeur Marais 64 rue des Archives 75003 PARIS
Countries servedGlobal
Languages2
Integrations4+
Free tier
Free trial
Contact salesYES

About Trustt

Trustt is a risk management platform from Trustt that helps organizations assess and manage potential threats. It combines features such as real-time monitoring, risk assessment tools, and incident reporting to provide a comprehensive overview of risk exposure. Users can identify vulnerabilities, track incidents, and make informed decisions to mitigate risks. Trustt supports various industries with tailored solutions that address specific compliance and regulatory requirements. Key capabilities: real-time monitoring risk assessment tools incident reporting compliance tracking user-friendly dashboard Best for: organizations that need to manage and assess risks effectively.

Trustt by Trustt is a comprehensive customer advocacy software designed to help brands harness the power of user-generated content, real reviews, and community-driven insights to improve product marketing and customer engagement. Positioned as a tool that transforms customers into brand ambassadors, Trustt streamlines the process of identifying loyal customers, gathering authentic feedback, and distributing product testing campaigns. The software is particularly beneficial for e-commerce and direct-to-consumer (DTC) brands aiming to increase credibility and build a reputation based on trust. Key features include automated product testing campaigns, customer segmentation, review collection, personalized engagement tools, and performance analytics. Trustt helps brands cultivate a loyal community that actively contributes to brand storytelling and organic promotion. The user interface of Trustt is sleek, minimalistic, and designed for ease of navigation. Whether it’s setting up a product testing campaign or tracking the results of a marketing initiative, users are guided through an intuitive workflow that simplifies what might otherwise be a complex process. The dashboard provides a quick overview of campaign performance, customer engagement levels, and user-generated content submissions.

Pros & Cons

What users like
  • +Comprehensive 5-in-1 Platform: Integrates multiple key community engagement functions into a single tool.
  • +Focus on Authenticity: Emphasizes genuine reviews and user-generated content.
  • +Data-Driven Insights: Leverages proprietary data for better understanding of consumers and product development.
  • +Affinity-Based Influencer Marketing: Uses intelligent matching to connect with relevant brand ambassadors.
What users flag
  • Specifically for FMCGs: The primary focus on Fast-Moving Consumer Goods might limit its applicability for other industries.
  • Limited Integration Details: While integration with the marketing environment is mentioned, specific integrations aren't detailed.
  • No Explicit Pricing Information: The website doesn't provide any pricing details.
  • Potential Learning Curve: A 5-in-1 platform with numerous features might require time for users to fully adopt.

Features

Key features

5-in-1 Community Engagement CRM
This unique combination integrates authentic reviews, UGC, advocacy, influence marketing, and market research into a single platform, offering a holistic approach to community management for FMCGs.
Automated Word-of-Mouth with Affinity Influence
Trustt automates organic promotion by leveraging genuine user content and a smart matching technology (SophIA®) to connect brands with relevant ambassadors.
Proprietary Data for Bestseller Development
The platform collects and analyzes unique, segmented consumer data to provide actionable insights for understanding needs and guiding the creation of successful products through co-creation.
Omnichannel Content Distribution for Purchase Journey
User-generated content and reviews are made accessible to consumers across all online and offline touchpoints throughout their entire buying process, enhancing trust and conversion.
SophIA®-Powered Affinity Ambassador Matching
This intelligent technology identifies brand ambassadors based on their genuine connection with the brand and alignment with the target audience, optimizing influencer marketing efforts.

Additional features

Automated Community Management for Growth
The software aims to streamline and enhance community engagement to drive business expansion.
5-in-1 Community Engagement CRM
A unified platform encompassing reviews, UGC, advocacy, influence marketing, and market research.
Generation of Authentic Reviews
Facilitates the collection and display of genuine customer feedback on products.
UGC (User-Generated Content) Generation
Encourages and manages the creation of brand-related content by users.
Advocacy Building
Strategies and tools to turn satisfied customers into active brand promoters.
Influence Marketing
Enables brands to connect and collaborate with relevant influencers.
Market Research
Provides tools for gathering consumer opinions and insights directly from the community.
Serving the Development of Bestsellers
Aims to provide consumer input and community involvement in product creation.
Direct-To-Consumer (D2C) Best Practices Integrated
Incorporates proven strategies relevant for brands selling directly to consumers.
Automates Word-of-Mouth
Streamlines organic brand promotion through user engagement and content sharing.
Combines Proprietary Data
Utilizes unique data and insights gathered by Trustt for enhanced understanding.
Authentic and Enriched Reviews (UGC)
Focuses on genuine and detailed user-created content.
Affinity Influence
Leverages the genuine connection between brands and their audience for influencer marketing.
Transforms Your Audience into Authentic Super Contributors
Aims to empower engaged users to become active brand participants.
Brand Advocacy (Converting consumers at scale)
Strategies to turn a large number of customers into brand promoters.
Richest and most authentic free content
Leverages genuine user-generated content as a valuable marketing asset.
Generated by an army of engaged contributors
Encourages a large base of users to create and share content.
Contributors who appreciate your brand and products
Focuses on content from users with a positive affinity.
Rich and authentic reviews for product sheets
Provides detailed customer feedback on product pages.
Quality UGC for social networks
Generates engaging user content for social media.
Relevant blog articles
Facilitates user-generated or collaborative blog content.
Before/after photos and videos
Encourages visual content showcasing product results.
More “classic” advice for landing pages, newsletters, or print communications
Enables using user content in traditional marketing.
Consumers have omnichannel access
Ensures content is accessible across all touchpoints.
Access throughout their entire purchasing journey
Integrates user content at various buying stages.
PROPRIETARY DATA (Capitalizing on an engaged community)
Utilizing unique data insights for enhanced understanding and strategy.
Collect a large number of relevant opinions and insights
Gathers extensive feedback from the target audience.
Understand and anticipate the needs of your target audience
Provides data to predict consumer requirements.
Stay ahead of the competition
Offers insights for a competitive advantage.
Highly segmented data
Provides granular data breakdowns for better targeting.
Fresh data
Ensures current and relevant information.
Tailored data
Offers data specific to the brand and audience.
Refines your targeting strategy
Improves marketing precision.
Guides you towards the design of a “best-selling product”
Provides consumer input for product development.
Co-creation approach with your consumers
Involves the community in product development.
Affinity Influence (Engage ambassadors who match your target audience)
Connecting with aligned influencers.
SophIA®
Smart matching technology: Proprietary tech for identifying relevant ambassadors.
Identify the right ambassadors based on their affinity for your brand and products
Matches influencers based on genuine interest.
Informed by influencer audience data
Analyzes influencer follower demographics and interests.
Informed by candidate consumption criteria
Considers influencers' product usage and preferences.
Creating thousands of ambassador panels
Enables efficient creation of large ambassador groups.
Acquisition of Affinity Traffic
Attracting genuinely interested website visitors and social media followers.
Stand out on search engines
Improves search visibility through reviews and UGC.
Stand out on social media
Enhances social presence through authentic content.
Acquire affinity traffic on Google, Facebook, Instagram, etc.
Attracts relevant traffic from various platforms.
Use appropriate ratings and reviews
Leverages positive feedback to attract potential customers.
Use ratings and reviews in paid and organic content
Integrates social proof in advertising and natural content.
Create high-converting ads
Improves ad effectiveness with authentic content.
Online and In-Store Conversion
Increasing sales through social proof.
Increase your sales with social proof
Leverages positive reviews and UGC to encourage purchases.
Display the most relevant content at key conversion points on your website
Integrates social proof strategically on product pages.
Build brand trust
Enhances customer confidence through authentic user content.
Present authentic, rich, and comprehensive content
Showcases genuine and detailed user experiences.
Throughout your customers' buying journey
Integrates social proof at multiple purchasing stages.
Synchronizing Teams Around Consumers
Fostering collaboration between marketing and product teams based on consumer insights.
Optimize the synergy between your marketing and product teams
Improves communication and collaboration.
Stay constantly connected to the evolution of your business
Provides real-time consumer feedback for decisions.
Improve your offers
Uses consumer insights to enhance products and develop new ones.
Integration with Marketing Environment
Designed to work with existing marketing tools.
Market Research Capabilities (from testimonial)
Ability to conduct surveys and gather in-depth feedback.
Micro-Influence Management (from testimonial)
Tools for identifying and collaborating with smaller influencers.
Enriched Reviews (from testimonial)
Supports the collection of detailed and valuable customer reviews.
Ambassador Program Management (from testimonial)
Features for organizing and tracking brand ambassadors.
Customer Support (from testimonial)
Indicates a high level of user assistance.
Price-Quality Ratio (from testimonial)
Suggests good value for the cost.
Reduction of Marketing Costs (from testimonial)
Claims to help optimize marketing spending.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
2
Interface languages
18
Billing currencies

Interface languages

EnglishFrench

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇯🇵JPY🇦🇺AUD🇨🇦CAD🇨🇭CHF🇨🇳CNY🇸🇪SEK🇳🇿NZD🇷🇺RUB🇩🇰DKK🇮🇳INR🇭🇰HKD🇳🇴NOK🇸🇬SGD🇮🇱ILS🇰🇷KRW

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