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UGRU

by UGRU · Since 2011
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ActiveAvailable globallyCloud
Quick facts
VendorUGRU
Year launched2011
StatusActive
Location624 Holly Springs Rd, Holly Springs, NC 27540, United States
Countries servedGlobal
Languages8
Integrations3+
Free tierN/A
Free trialN/A
Contact salesN/A

About UGRU

UGRU is a CRM and financial planning software from UGRU that supports financial advisors and financial planners in managing client relationships and financial practices. It combines integrated financial CRM capabilities, comprehensive client management, and simplified financial planning tools so users can efficiently serve their clients. UGRU offers features such as client profiles, performance tracking, and financial goal setting to assist financial professionals in improving their practice management. Additionally, UGRU's full-featured nature allows for effective communication and reporting. Key capabilities: client management performance tracking goal setting reporting tools integration with financial systems Best for: financial advisors and planners that need a reliable solution for client management and financial planning.

UGRU by UGRU is a specialized CRM platform designed with financial advisors and wealth management professionals in mind. Unlike generic customer relationship management systems, UGRU integrates CRM functionalities with financial planning tools to provide a unified ecosystem for managing client relationships, tracking leads, automating workflows, and guiding financial advisory processes. At its core, UGRU offers contact and opportunity management, task automation, client communication tracking, and a built-in financial planning suite. What sets UGRU apart is its laser focus on helping advisors align CRM tasks with revenue-generating activities while maintaining compliance and building long-term client trust. UGRU presents a structured and relatively intuitive interface, though its design feels slightly dated compared to modern, minimalist CRMs. The layout is functionally arranged, with dashboards that offer at-a-glance insights into tasks, leads, pipeline health, and financial metrics. Users can easily navigate through modules using a top navigation bar and side panels, which compartmentalize the CRM, financial tools, and client data.

Pros & Cons

Pros
  • Combines CRM, marketing, accounting, and financial planning in one platform.
  • Streamlines sales processes and automates marketing efforts.
  • Aims to integrate the entire financial practice.
  • Marketed as the "BEST Financial Planning Software."
  • Positioned as a price-performance leader, cheaper than separate apps.
Cons
  • The descriptions are high-level, lacking granular details.
  • Integrating many features could lead to a complex system to learn and manage.
  • May not be ideal for businesses outside the financial sector.

Features

Key features

Full-featured, Integrated Financial CRM

This highlights that UGRU is not just a standard CRM but is specifically designed for financial practices, integrating various aspects of customer relationship management with financial functionalities.

Sales Force Automation

This includes tools to manage the sales process, such as contact and account management, sales forecasting, and sales pipeline management. It helps in organizing and streamlining sales efforts.

Marketing Automation

UGRU offers tools to automate marketing tasks, including mass email campaigns, drip campaigns, campaign analytics, and workflow automation. This helps in acquiring and retaining clients more efficiently.

Accounting & Operations Integration

The software integrates core accounting functions like invoicing with an "Employee-centric Operations Library." This suggests a unified platform for managing both financial transactions and internal operational resources.

Best Financial Planning Software

This emphasizes UGRU's capability in providing tools and features specifically designed for financial planning processes.

Price Performance Leader

This points out that UGRU offers a comprehensive suite of features at a cost that is significantly less than using multiple separate applications for CRM, marketing, accounting, and financial planning.

Additional features

Contact Management

Tools for organizing and tracking information related to individual contacts (potential or existing clients).

Account Management

Features for managing information and interactions related to client organizations or accounts.

Sales Forecasting

Capabilities to predict future sales trends and volumes, aiding in business planning.

Sales Pipeline Management

Tools to visualize and manage the stages of the sales process, from lead generation to closing deals.

Mass Email

Functionality to send out email campaigns to a large number of contacts simultaneously for marketing or communication purposes.

Drip Campaigns

Automated sequences of emails sent to leads or customers over a defined period, often triggered by specific actions or timelines.

Campaign Analytics

Features to track and analyze the performance of marketing campaigns, providing insights into their effectiveness.

Workflow Automation

Tools to automate repetitive tasks and processes across different areas of the business (sales, marketing, operations).

Built-in, Full-featured Accounting

Integrated accounting functionalities, implying features for managing financial transactions, generating reports, and potentially more.

Invoicing

The ability to create and manage invoices for services or products provided.

Financial Dashboard

A visual interface that provides a summary of key financial data and performance metrics.

Collaborative, Employee-centric Operations Library

A centralized resource for employees, likely containing documents, procedures, and information to support operations and collaboration.

Best Financial Planning

Comprehensive tools and features specifically designed to assist with financial planning tasks, potentially including goal setting, investment analysis, and client reporting.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Monthly plans

Crm Plus
USD 59/mo
billed monthly
Performance
USD 139/mo
billed monthly
Professional
USD 179/mo
billed monthly

Countries & Languages

Global
Countries served
8
Interface languages
12
Billing currencies

Interface languages

EnglishSpanishFrenchGermanItalianPortugueseRussianChinese

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇭CHF🇨🇳CNY🇮🇳INR🇷🇺RUB🇹🇷TRY🇿🇦ZAR

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