Unipiazza logo

Unipiazza

by Unipiazza · Since 2014
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Active
Quick facts
VendorUnipiazza
Year launched2014
StatusActive
LocationVia Savonarola 115 – 35139 Padova
Countries servedN/A
Languages1
IntegrationsN/A
Free tierNO
Free trialNO
Contact salesYES

About Unipiazza

A loyalty and marketing platform for local businesses in Italy. It provides tools for customer acquisition and retention, including a digital loyalty program, marketing automation, promotions, customer management, and e-commerce functionalities.

Unipiazza is a loyalty and marketing platform designed specifically for local businesses such as bars, restaurants, retail shops, and salons, primarily operating in Italy. The platform aims to help small businesses compete with larger chains by providing a suite of digital tools for customer acquisition, engagement, and retention. Core features include a digital loyalty program managed via a kiosk, automated marketing campaigns, a customer relationship management (CRM) system, and an e-commerce module for online orders. The system uses a mobile app for end-users and offers both virtual and physical loyalty cards. Pricing is not publicly listed and requires a consultation. Support is available through a dedicated help center with documentation. The platform is web-based and has a mobile app for end-users on iOS and Android.

Pros & Cons

Pros
  • Provides a comprehensive suite of tools for loyalty, marketing, and customer management.
  • Targets local small and medium-sized businesses like cafes, shops, and restaurants.
  • Offers an e-commerce module for online sales and delivery without commission fees.
  • Includes a customer acquisition feature through its existing user community.
  • Features an AI-powered assistant to help businesses optimize their loyalty programs.
Cons
  • The website and documentation are primarily in Italian, which may be a barrier for non-Italian speakers.
  • Specific pricing is not published online and requires contacting the sales team for a quote.
  • The service appears to be focused on the Italian market.

Features

Key features

Digital Loyalty Program

Enroll customers via a loyalty kiosk and reward their loyalty with a click.

Marketing Automation

Automatically send targeted promotions to the right customer at the right time.

Promotions & Discounts

Stay in touch with customers by sending promotions and newsletters via email or push notifications.

Customer Management (Gestionale Clienti)

Access detailed information and analytics about customer behavior.

E-commerce Module

Manage online sales, delivery, and take-away services without commissions.

Additional features

Customer Acquisition

Attract new customers from the Unipiazza community of over 450,000 users.

Loyalty Kiosk

A physical or virtual point for customers to sign up and interact with the loyalty program.

Virtual and Physical Loyalty Cards

Offers both digital loyalty cards and physical PVC cards for customers.

AI Loyalty Consultant (Olivia)

An AI-powered assistant to help businesses optimize their loyalty program.

Mobile App for Users

A dedicated mobile app for end-users to track their points and discover affiliated businesses.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Countries served
1
Interface languages
Billing currencies

Interface languages

Italian

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