Unipiazza logo

Unipiazza

by Unipiazza · Since 2018
No reviews yet
Active1+ countriesCloud
Quick facts
VendorUnipiazza
Year launched2018
StatusActive
LocationVia Savonarola 115, 35139 Padova, Italy
Countries served1+
Languages1
IntegrationsN/A
Free tierNO
Free trialNO
Contact salesYES

About Unipiazza

Unipiazza is a customer loyalty and automated marketing platform designed specifically for small to medium-sized local businesses, it provides a digital alternative to paper loyalty cards, allowing business owners to register customers seamlessly via an in-store tablet kiosk where clients collect points and claim rewards.

Unipiazza is a loyalty and marketing platform designed specifically for local businesses such as bars, restaurants, retail shops, and salons, primarily operating in Italy. The platform aims to help small businesses compete with larger chains by providing a suite of digital tools for customer acquisition, engagement, and retention. Core features include a digital loyalty program managed via a kiosk, automated marketing campaigns, a customer relationship management (CRM) system, and an e-commerce module for online orders. The system uses a mobile app for end-users and offers both virtual and physical loyalty cards. Pricing is not publicly listed and requires a consultation. Support is available through a dedicated help center with documentation. The platform is web-based and has a mobile app for end-users on iOS and Android.

Pros & Cons

Pros
  • Digital kiosk replacing paper loyalty cards makes point collection fun for customers
  • Automated campaigns effortlessly drive repeat foot traffic without manual workload
  • Detailed analytics provide deep insights into client demographics and visit patterns
  • Simple setup ensures staff can register and reward customers in just a few seconds
  • Dedicated customer support team offers attentive assistance and campaign guidance
Cons
  • Basic reporting tools lack deep custom SQL or highly tailored data exports
  • Mobile user features require customers to download and interact with a dedicated app
  • Lacks advanced multi-channel marketing options such as custom messaging sequences
  • Platform functionality is tailored primarily toward physical retail and food venues
  • Point accrual capabilities heavily rely on customer willingness to interact with kiosk

Features

Key features

Digital Loyalty Program

Enroll customers via a loyalty kiosk and reward their loyalty with a click.

Marketing Automation

Automatically send targeted promotions to the right customer at the right time.

Promotions & Discounts

Stay in touch with customers by sending promotions and newsletters via email or push notifications.

Customer Management (Gestionale Clienti)

Access detailed information and analytics about customer behavior.

E-commerce Module

Manage online sales, delivery, and take-away services without commissions.

Additional features

Customer Acquisition

Attract new customers from the Unipiazza community of over 450,000 users.

Loyalty Kiosk

A physical or virtual point for customers to sign up and interact with the loyalty program.

Virtual and Physical Loyalty Cards

Offers both digital loyalty cards and physical PVC cards for customers.

AI Loyalty Consultant (Olivia)

An AI-powered assistant to help businesses optimize their loyalty program.

Mobile App for Users

A dedicated mobile app for end-users to track their points and discover affiliated businesses.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

1
Countries served
1
Interface languages
1
Billing currencies

Available in

Italy

Interface languages

Italian

Billing currencies

🇪🇺EUR

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