VWO Data360

VWO Data360 is a data management software from Wingify that helps collect, unify, and enrich the customer data to improve experiments, personalize buying journeys, and fine-tune marketing campaigns. It provides a 360-degree view of all the customers, centralizes the customer data under one platform, and configures real-time audiences that matter so users can track every metric that marks the success. This platform supports various features such as contact options, multiple login types including VWO and VWO Engage, and provides tools for audience segmentation. Key capabilities: customer data unification audience configuration real-time tracking metric monitoring marketing campaign support Best for: marketers and data analysts that need to centralize and utilize customer data for targeted marketing efforts.